CTP

Seven years ago, we brought one of college football’s most iconic moments to life—LEGO style.

Most sequels aren’t nearly as good as the original. Then, there’s Tropicana, for whom the second go-round is just as bad as the first. Rebrands, including new packaging, are fraught with peril if not done with extreme care. Our blog earlier this fall offers a primer.

We’ve cooked up another Hot Seat?? This time, with Alexa B., our Media and Analytics Specialist, who insists on twirling her pasta the old-fashioned way??

Thrilled to have attended this amazing event hosted by our client earlier this week. The Women of NESN group is trailblazing a path in developing and showcasing great stories of women in sports - from on the field to behind the camera to in the boardroom.

We had the best time supporting our client Neighborhood Villages, at the Massachusetts premiere of?MAKE A CIRCLE, an award-winning documentary spotlighting the transformative work of childcare providers in California. We're proud to work with those shaping the future of early education.

Today, we honor and remember the extraordinary dedication and sacrifices of our veterans. Thank you to all those who have served and continue to inspire us every day. Happy Veterans Day?????

Meet Brian Heffron, Partner and EVP of Public Relations. Although he's affectionately known as the "silent H" in CTP, he was anything but silent in the Hot Seat ??

Still riding the excitement of last weekend's Breeders' Cup! For those who missed the action, check out what The Athletic had to say about the races: https://lnkd.in/e9-uHTTx Proud to work with our longtime client to bring this iconic event to life each year. ????

This year's #StratFest was all about "Lingua Franca"—the power of a shared language in the advertising world. Last month, CTP's Management Supervisor Lizzie Morrill attended 4A's Stratfest in NYC, where she dove deep into how we can better navigate the industry’s fast-paced evolution. From insightful exchanges to innovative strategies, Lizzie brought back a wealth of knowledge on how agencies and marketers can tackle the changes ahead. Check out her latest blog post to see what’s on the horizon for our industry and why a common language matters more than ever.

Maybe it’s the October spirit, but the marketing world has been full of tricks (and a few treats) this month! Catch up on everything that went down in our #MarketingMinute: ?? ? Shadowbans were top of mind for social media users, especially with an influx of political content being hidden by social platforms. ???? Lady Liberty was front and center following the New York Liberty's WNBA (Women's National Basketball Association) Championship win and Nike's quick-witted response. ?? ??♀? Victoria's Secret Angels hit the runway for the first time in six years, sparking heated discussion around the return of the controversial fashion show. ?????? Tensions around #AI regulations were on the rise in response to emerging lawsuits and legislation. ?? ?? Video sensation Chicken Shop Date solidified its position in pop culture, celebrating its 10th anniversary with the internet's boyfriend, Andrew Garfield.