We’ve got Account Coordinator Jackson Dropick in the Hot Seat, but this time, he’s the one asking the question: “Whose cah we takin’?” ??
CTP
营销服务
Boston，MA 9,153 位关注者
A collaborative force built to solve clients’ most challenging business problems.
关于我们
CTP is a Creative Communications agency. We are a trusted and sought after partner for brands seeking to drive business results by telling their stories in unimaginable ways.
- 网站
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https://www.ctpboston.com
CTP的外部链接
- 所属行业
- 营销服务
- 规模
- 51-200 人
- 总部
- Boston，MA
- 类型
- 私人持股
- 领域
- Advertising、Public Relations、Interactive design and programming、Media Planning & Buying、Brand Design、Social Media、Event Marketing & Promotions、Sports Marketing、Crisis Management、Influencer Relations和Content Marketing
地点
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主要
获取路线
77 North Washington Street
6th floor
US，MA，Boston，02114
CTP员工
动态
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If you’ve been busy riding the March Madness rollercoaster, we’ve got you covered with all the latest marketing trends in this month’s #MarketingMinute: ?? A viral March Madness moment turned McNeese State’s student manager into an overnight brand star. ??? Journalists are increasingly shifting their engagement away from X, making Bluesky Social the new go-to platform. ?? Always fact-check before trusting AI-generated information, as even the most confident responses can be fabricated. ?? A massive 139% increase in ad spend shows that women’s sports are no longer a niche—it's flourishing. ?? WIRED is removing paywalls for articles based on public records obtained through the Freedom of Information Act, promoting more transparency.
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Mark Bappe may have admitted to committing Boston’s most famous art heist… CTP’s Creative Director is in the Hot Seat, sharing his (alleged) mastermind and best celebrity impressions.???? ?? ?? Isabella Stewart Gardner Museum
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Excited to see iMotions in Association of National Advertisers Magazine. A great reminder about the importance of emotions in advertising. But also how and why it’s important to measure what is truly emotional. #clientwork
Great ads don’t just tell stories. They make you feel them. Cadbury's "Memory" ad is a perfect example. By using AI-driven emotion detection from Affectiva before launching, the campaign ensured it would do more than just capture attention, it would truly connect with audiences. The result? A powerful ad that taps into human emotion, reinforces brand recall, and drives action. ?? Emotion fuels attention. Attention strengthens memory. Memory influences behavior. And in today’s fast-moving digital world, brands need to harness this connection to break through the noise. Affectiva is at the forefront of this shift, helping brands craft ads that don’t just get noticed, but get remembered. Thanks to Association of National Advertisers Magazine and Christopher Heine for highlighting the importance of measuring creative impact in advertising. Read the full story here: https://lnkd.in/dM6jFEYM #neuromarketing #advertising #creativestrategy #emotion
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Grab a slice?? (pineapple optional??) and settle in because we have Lauren Kimball, CTP's Managing Director, Operations, in the Hot Seat??
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Loved this WIRED story about how our client, NESN, is continuing to push boundaries on the viewing experience. Suspect we may learn a few things during tonight's Boston Bruins-Panthers STEMcast. #clientwork
Tonight's the night! Tune in at 7PM for the Best Snow Day Ever on NESN+ and NESN 360 as the Bruins vs. Panthers game is recreated in real-time into an animated world for fans to watch. You won't want to miss this one! https://lnkd.in/eXRutBDQ
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Today, we celebrate the wisdom, resilience, and strength of women everywhere. Here’s to growing, learning, and embracing our journey every step of the way! #InternationalWomensDay
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Todd Graff, CTP's SVP of Public Relations, has a need for speed—but before he makes it to the winner’s circle, he's taking his turn in the Hot Seat ?????
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We know Brett Labnon can handle the cold on the slopes, but can he take the heat of the Hot Seat????? Watch to see how CTP's Associate Director of Marketing Analytics holds up!
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The shortest month packed quite a punch. Check out what February had in store in this month’s #MarketingMinute. ?? The National Hockey League (NHL) drove headlines with its innovative 4 Nations Face-Off. ?? Duolingo's owl seamlessly faked its death, sparking conversations. ??? Substack is doubling down on video. ?? X is introducing AI to its advertising capabilities. ??? Legacy media organizations made major changes to nightly news lineups. https://lnkd.in/eURrk364