Our team is shifting focus from slogans to stories and from campaigns to conversations. By highlighting what makes Connecticut unique through authentic storytelling and data-driven strategy, we’re seeing real impact: stronger engagement and a strengthened reputation as a place where people want to live, work, and visit. The numbers speak for themselves: ??37-point surge?in interest to visit Connecticut ??State pride up 24.5% from last year, an all-time high for the state ??Intent to live, work, and play here skyrocketing—with Net Promoter Scores up 144%, 107%, and 177% respectively. It’s about meeting people where they are and letting them discover Connecticut on their terms. Read more about the results of Connecticut's annual brand study: https://lnkd.in/gyMaSb4G #MakeItHere #Connecticut
Connecticut Office of Statewide Marketing & Tourism
政府管理
Hartford，Connecticut 1,556 位关注者
Make your life, career, and community in one of the best places in the world to live, work, and play ??????
关于我们
We are a resource and community hub for tourism professionals dedicated to showcasing and promoting Connecticut's vibrant travel industry. Our mission is to connect and inspire industry leaders, share valuable data and insights, celebrate success stories, and foster collaboration. Follow us for the latest tourism news, strategic updates, and opportunities to build a stronger, more dynamic tourism community in Connecticut.
Let’s shape the future of Connecticut tourism together. #CTVisit #MakeItHere
- 网站
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https://www.ctvisit.com/
Connecticut Office of Statewide Marketing & Tourism的外部链接
- 所属行业
- 政府管理
- 规模
- 2-10 人
- 总部
- Hartford，Connecticut
- 类型
- 政府机构
地点
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主要
获取路线
450 Columbus Blvd
US，Connecticut，Hartford
Connecticut Office of Statewide Marketing & Tourism员工
动态
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?? Join us for Coffee with Rachel in each corner of our state. Rachel Lenda will lead engaging workshops where we’ll dive into proven strategies for boosting tourism and leveraging social media – all while enjoying a cup of coffee! ?? ?? Upcoming Events (Free Registration + Coffee!): ?? Marketing Like a Pro: Attracting Visitors to Your Business ?? Mar 18: Norfolk Hub, Norfolk ?? Mar 25: Fairfield University, Fairfield ?? Mar 27: Regional Innovation Center, New London ?? May 6: Gwyn Careg Inn, Pomfret ?? Social Media 101: Promote Your Business/Event Online ?? Apr 1: Gwyn Careg Inn, Pomfret ?? Apr 15: Fairfield University, Fairfield ?? Apr 17: Regional Innovation Center, New London ?? Apr 29: Norfolk Hub, Norfolk How to Register: ??? Pomfret: Email [email protected] ??? Fairfield: https://lnkd.in/e35wwAvK ??? Norfolk: https://lnkd.in/eZPfy-MR ??? New London: https://lnkd.in/dfjNGPeu Let’s collaborate to elevate CT tourism! ??
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In Connecticut,?pizza isn’t just food—it’s who we are. People travel here for it. Locals take pride in it. It’s a core part of our identity, and instead of running from it, we’re?leaning all the way in. That’s why we’re launching the?Pizza Capital Trail—a statewide list of the?100 best pizzerias, chosen by the people. We need you to help decide which iconic spots make the cut. With?1,000+ independently owned pizzerias,?this will be the ultimate pizza pilgrimage. So whether you’re a visitor, a lifelong local, or just?really?passionate about pizza,?your vote matters.?Let’s make history. ??https://lnkd.in/ejbD2GFu
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Influencer marketing isn’t just for skincare routines and viral dances—it’s a powerhouse strategy for reaching the right audience in the right way. Friends and colleagues, take note:?leveraging influencers can be the game-changer in your marketing mix. Our Chief Marketing Officer, Anthony M. Anthony, and PR partner Michelle Bonner from Adams & Knight break it down in this article—explaining why this approach should be a core tactic in your strategy. ???Check out the article here: https://lnkd.in/eyvPYY2d #MakeItHere #Connecticut #Marketing
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Discover the magic behind the success of the CT Christmas Movie Trail.
??? From holiday movies to community pride, see how the Connecticut Christmas Movie Trail turned nostalgia into more than four billion national media impressions. #MakeItHere #Connecticut Connecticut Office of Statewide Marketing & Tourism | Connecticut Department of Economic and Community Development | Andrew Gernhard | Connecticut Office of Film, Television & Digital Media
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Marketing tips from our Creative Director Morgan Nyerick (Wallace).
Ask yourself this question: What can I give? At its core, marketing is about building meaningful relationships. When we focus too much on what we can get from a campaign—more money, more views, more customers—it creates relationships built on manipulation and personal gain.?No matter how many marketing dollars are spent, our customers can often sense when sincerity is missing.?While we may see short-term results, our relationships will be transactional and fleeting. But when we shift our focus to what we can give—adding value, solving a problem, creating a meaningful experience—we foster lasting relationships built on shared joy. In turn, brand loyalty grows, and the money, views, and customers naturally follow. Take a deep breath. Put the budget down for now. Start daydreaming about how you can make your customer's world a better place. ?? Pictured: Me teaching a sold-out yoga class at Kinsmen Brewery in 2016 while owning and managing my first business, Bloom Yoga Fitness Studios.
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World-class healthcare is just another reason why Connecticut is a great place to live, work, and visit. Quality of life here isn’t just good—it’s top-ranked. #MakeItHere
When it comes to healthcare, Connecticut doesn’t just show up—we lead. Four of our hospitals were just ranked among the?best in the world?by Newsweek, reinforcing what we already know: this state is an incredible place to live, work, and build a business. In 2024, Connecticut was also ranked a?top five state for healthcare access—because world-class hospitals only matter if people can actually access them. For businesses, that means a healthy, productive workforce. For workers and their families, it means peace of mind knowing they have some of the best medical care on the planet, right in their backyard. Great jobs, great communities, and some of the best hospitals in the world? Just another reason why Connecticut has experienced population and economic growth over the last few years. #MakeItHere #Connecticut #Healthcare #EconomicDevelopment
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There's a case for optimism across Connecticut with economic growth, population growth, all time high employment numbers and 23-year low unemployment rates, and 3 of the nations top 30 metro areas for job growth rate momentum. Here's a ?? one — Fresh data shows?Connecticut’s hotel occupancy rate is growing faster than New England and the U.S. ??Connecticut Occupancy Rate:?+2.3% YTD?(vs.?+1.3% in New England, 0.0% in U.S.) ??Revenue Per Available Room (RevPAR):?+4.6% YTD?(outpacing the region!) ??Strong regional performance: ???Greater Hartford-River Valley:?+4.2% occupancy, +6.0% RevPAR ???Greater New Haven:?+2.0% occupancy, +3.3% RevPAR ???Fairfield County:?ADR up 4.0% Let’s build on this success and keep welcoming the world to Connecticut #MakeItHere #Connecticut #Hospitality #Tourism
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??Keep an eye out for what’s coming.
What started as a simple highway sign update has turned into a full-blown cultural moment. Our?"Welcome to Connecticut" highway signs aren’t just greetings—they’re conversation starters, internet sensations, and gradually becoming pop-culture icons. They’ve been featured on?national TV, sparked debates?online, and turned into points of pride, especially with a Geno Auriemma bobblehead coming out with his own personalized sign. People are even asking where they can buy magnets and T-shirts. This kind of organic energy is rare, and we’re leaning in—because people are suddenly listening to Connecticut when we stand up to speak. Stay tuned for more exciting announcements in the months ahead. Thank you to Dennis House for inviting me onto This Week in Connecticut. It's always great chatting with him. Also, a huge thank you to Commissioner Garrett Eucalitto and Jonathan Dach for the partnership in bringing these to life. I'm grateful to Governor Ned Lamont for always believing in how we are showing the world how Connecticut is one of the best damn places in the nation to live, work, and play. #MakeItHere #Connecticut #Marketing #PopCulture #HighwaySigns
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?? Keep informed
?? For those still wondering if Connecticut is on the rise, here’s yet another reason to be optimistic:?Three of the top 30 metros in the U.S. with the most positive job growth momentum?are right here in the Nutmeg State. This isn’t an isolated stat—it’s part of a much bigger trend: ?? Four consecutive years of population growth? ?? Multiple years of economic expansion? ? Unemployment holding steady at just 3%—a 23-year low? ?? Nearly 50% net new housing starts over two years Businesses, investors, and residents alike should take note: Connecticut isn’t just holding steady—we’re accelerating. The momentum is real, and now’s the time to be a part of it. #Connecticut #MakeItHere #Growth #Population
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