The movie trail event was the embodiment of our live/work/play marketing strategy with travel as the tip of the spear. By making Connecticut a place people want to visit, they’ll fall in love with it as a place to live. If people choose to make their life and families here, businesses can grow here. If businesses can grow here, capital will be invested here. If capital is invested here, more businesses and jobs will thrive here. It all starts with the visit and showing people all we have to offer.
You've done something right when you're part of pop culture conversations (in a good way). ????The recent launch of the Connecticut Christmas Movie Trail by the Connecticut Office of Statewide Marketing & Tourism and the Connecticut Office of Film, Television & Digital Media was celebrated and solidified on The Tonight Show with Jimmy Fallon with a skit starring Jon Hamm and Lindsay Lohan. Watch below to see how it played out ?? Why is this great? Because it means the work to draw positive attention to Connecticut is working. This is the second time in the last few months Connecticut has been mentioned by late night talk show hosts. Stephen Colbert spoke about the new state highway signs declaring Connecticut the Pizza Capital of the US. #MakeItHere #Connecticut #MarketingStrategy