C Space

What does it take to guarantee a robust and actionable marketing segmentation with staying power? Qualitative research. In a new blog post by Lydia Short, Raymond Reno and Kara Moylan, we outline the three critical roles of qualitative research to ensure impact and long-term ROI when building segmentations. Read more here: https://hubs.li/Q03cPRBY0 #MarketingSegmentation #QualitativeResearch #CSpace25 Escalent | Hall & Partners

With more information than ever at our fingertips, informing business decisions with big data is becoming more commonplace. But how far can insight leaders expect data alone to go – especially when we’re trying to drive empathy, understanding and intuition about customers? As Youyu (Yuki) Zhang, senior director of digital product at Otsuka Precision Health (OPH) shares, “Empathy comes from understanding. We can’t make empathy tangible, but with good product design, we can make patients feel understood.” How can you ensure you’re leading with humanity to drive empathy in data-driven decisions? We share three methods in Customer Inside: Building the Next Generation of Insight Communities. Download your copy now: https://hubs.li/Q03cJq-50. #BigData #MarketResearch #CustomerCentricity #CSpace25

According to the many researchers we interviewed in partnership with the Market Research Society (MRS), insight communities are a critical, flexible research tool that enables many distinct types of work — from strategy development to product innovation. Insight leaders don’t see insight communities as “just another way of doing research.” They are much more than a method for generating rich qualitative insight and fast, simple quantitative research. They provide sound guidance for many of the business issues that insight professionals are solving for today. But what’s next? Looking ahead, here are the critical questions every business should ask: ??How can we balance the good in AI while preserving authenticity and depth of insights? ??How can we explore and expand what constitutes a “community” in an online space? ??How can we create space for serendipity so incidental insights can surface naturally? ??How can we retain humanity and empathy as the number of “data points” surges? Find answers to these questions in our guide, Customer Inside: https://hubs.li/Q03cjdhL0. #CSpace25 #InsightCommunities #CustomerInsights

Wishing a happy Holi to all who are celebrating! #HappyHoli #Holi2025

?? Closing the gap between what customers say and what they do requires a nuanced, psychological approach to customer research. ?? If brands want to truly understand what customers want and need, they need to go beyond the surface and into the complexities of real-life experiences.?? And as complex shifts continue to unfold and collide at pace — from politics to climate, health to technology — getting to the heart of true customer sentiment is essential for brands to survive, let alone thrive.? So, what’s the secret? In Customer Inside: Building the Next Generation of Insight Communities, Tiphany Yokas, senior director of innovation and strategy insights at Mondelēz International, says that “insight communities are powerful because they help get past the noise, allowing us to get closer to what our customers would say to their friends, not just what they think they should say.”????????? Ready to close the customer say-do gap with insight communities? Check out our comprehensive guide here: https://hubs.li/Q03bHNTV0????????????? #InsightCommunities #CustomerInsights #CSpace25?#MarketResearch

Are you at the Intellus Worldwide Summit in Charlotte this week? Us, too! Make sure to find C Space colleagues Pip Hartnett and Kevin O'Shea. They'd love to say hello! https://hubs.li/Q03bnr_10 #MarketResearch #IntellusWorldwide #HealthInsights Escalent | Hall & Partners

As climate change intensifies wildfire risks, a major utility company is taking decisive steps to protect the communities it operates in by strengthening its infrastructure. While the work offers clear safety and reliability benefits, the potentially disruptive construction presents challenges in customer relations. Partnering with C Space, our client connected directly with its customers to develop an effective communications strategy that sets clear expectations, reinforces benefits and transforms frustrating experiences into brand trust. Explore how – and what a sustained feedback loop of real-time insights could do for your brand – in a new case study: https://hubs.ly/Q03bmgzR0 #InsightCommunity #CSpace25 #CustomerExperience #BrandStrategy #MarketingStrategy #MarketResearch

You probably know someone who is a caregiver. Maybe that someone is you. The rise in the aging population. People living longer with chronic diseases. A shortage of healthcare staff and facilities. The high cost of professional care. All these factors have contributed to the rapid growth of unpaid caregiving. And caregivers are finally starting to get the attention they are due as an indispensable member of the care team, often as the key decision-maker and critical link between the patients who need medications and the physicians who are prescribing them. So, how can pharma companies show up for this critical group in ways that are authentic and impactful? In a new blog post by Abigail Riskind and Jessica Erley, we share three key steps to creating meaningful support: https://hubs.li/Q039CwjR0 #SupportingCaregivers #HealthInsights #MarketResearch #CSpace25 Escalent | Hall & Partners

In a recent survey we ran with the Market Research Society (MRS) as part of Customer Inside, insight professionals shared that they’re laser-focused on nine top priorities that define how they view success. ?? Curious what they are? ??? ? In Customer Inside: Building the Next Generation of Insight Communities, we unpack each priority, why it's relevant and how C Space has evolved its practices to set our clients up for success.? Download your copy here https://lnkd.in/eApY7QpP — and tell us your top priority as an insight leader in the comments below.? ? #CSpace25 #CustomerInside #InsightCommunities #InsightLeaders #MarketResearch Escalent | Hall & Partners

The key to successful innovation in digital therapeutics lies in designing with – rather than for – your end user. A C Space, we’ve seen firsthand the difference it makes when biotech, pharmaceutical and digital therapeutic companies take an outside-in approach, working directly with customers to build a product that meets users’ needs at its core. In a new blog post by Samantha Mason, Abigail Riskind, Allison Maxum and Robbi Shamlian, we share our tried-and-true method for iteratively testing and developing digital therapeutic products that improve the lives of your users. Read more here: https://hubs.li/Q039px0R0 #DigitalTherapeutics #DTxResearch #DTxInsights #CSpace25 Escalent | Hall & Partners