C Space

In part two of a new blog series from Escalent, Rosalie Schurman, MA, CPC, offers researchers a step-by-step guide to improving cultural listening skills, enabling you to connect your brand to customers right where they are. Check it out!

?? ?????????????? ?????????????????????????? ?????????????? ?????????????????? ?????? ?????? ?????????? ?????? ??????????????! ?? The world is noisy, uncertain, and ever-changing. How can brands cut through the chaos, build real customer connections, and drive long-term growth? Join us for The Fight for Clarity, an exclusive in-person event hosted by C Space, Hall & Partners & Escalent on Tuesday, 1st April at Everyman Borough Market, London (2-6 PM). Expect insight-packed panel discussions, an immersive customer safari, and great networking over drinks and canapés - all designed to help you navigate 2025 with confidence. ?? ???????????????????? ???? ??????????????????? ???? ???????? ?? ?????????????? ???????????? ???? ?????????????????????????? ?????????????? ??????????????????. Email ?? ??????????????????@????????????.?????? ?? and we’ll be in touch with a discount code. More event details here: https://lnkd.in/gKTWgyFj See you there! ????? #Marketresearch #Insights #CustomerExperience #BrandStrategy #TheFightForClarity

Curious how a major international airline is taking customer experience to new heights? See how a C Space insight community connected our client with 700 of its most loyal customers across seven markets to create an amazing customer experience and stand out from a sea of competitors. Spoiler alert: It drove real business impact and scored an award, too.? ? Check out our new case study: https://lnkd.in/g7gM_CSa. #InsightCommunity #CSpace25 #MarketResearch #CustomerExperience

?? Innovation isn’t a solo act - it’s a dance For 25 years, Insight Communities have been redefining how businesses create, test, and launch ideas with real customers. But too often, brands still innovate for people instead of with them. So how do you get it right? By changing the way you collaborate. In our latest blog, we share 5 principles that help brands break out of the corporate echo chamber and build products, services and experiences people actually want. Because the best innovations don’t come from assumptions, they come from conversations. Read the blog here ?? https://lnkd.in/evuuYmcw Written by our expert Innovation & Strategy team: Dr Nick Coates, Stephanie Robbins and Risham Nadeem. What’s the best customer insight that’s ever shaped your innovation? Let’s talk in the comments. ?? #innovation #marketresearch #insightcommunities #cspace25 #insights #cocreation

How are brands balancing AI with human expertise to create deeper, more meaningful customer connections? Our latest article, "The Evolution of Insight Communities: The Secret Weapon for Deeper Human Connections," published on Research Live, explores how insight communities have transformed over the past 25 years, moving beyond demographics to foster richer, interest-driven engagement. With rising consumer expectations and AI reshaping research, brands must evolve to stay relevant. This article unpacks how the smartest businesses are navigating these shifts to unlock long-term impact. ?? Read the full article here: https://lnkd.in/eRPtSRsx This thinking is part of our latest edition of Customer Inside - your essential guide to building the next generation of insight communities. ?? Download your copy today: https://lnkd.in/eApY7QpP #CustomerInside #InsightCommunities #MarketResearch #HumanConnection #BrandEngagement #Insights

Meet The Reformer – rebuilding trust, one step at a time ???? Reformer brands strive for sustainability amidst scrutiny, aiming to rectify past practices while navigating the tightrope of authenticity and greenwashing concerns. Trust must be earned here. ?? Businesses in industries with historically poor reputations for sustainability ?? Starting on the wrong side of history and looking to make amends ?? Often don’t acknowledge the problem explicitly in their comms ?? High risk of perceptions of greenwashing and scepticism of motives. ?? Where do we see Reformers? Automotive. Fast fashion. Aviation. Is your brand on the path to reform? For more on The Reformer role model - and how to navigate sustainability without falling into greenwashing traps, download our report here: https://lnkd.in/ghk_9mCr #TheSWord #Sustainability #ClimateAction #MarketResearch #reformer #insights

It’s February, are your New Year’s resolutions still going strong? Understanding how we can make sustained behavior changes requires us to take a closer look at some of the underlying Behavioral Science (BeSci) principles driving our actions. And these same BeSci principles can be applied to build better products and experiences for customers. In a new blog?post?by C Space’s Allison Maxum, associate director, UX research, and Escalent's Allie Dautrich, insights consultant, we explain how: https://lnkd.in/gZnbsfxe. #UserExperience #BeSci #MarketResearch

Meet The Pragmatist – quietly making sustainability the norm ???? While Pioneers make bold statements and Leaders set industry-wide agendas, Pragmatists take a different approach, focusing on strong actions over loud marketing. Pragmatist brands subtly integrate sustainability into their operations, emphasizing strong actions over marketing while delivering practical benefits. They maintain their core focus, without compromising transparency in their environmental progress. What defines The Pragmatist? ?? Strong actions and commitments organisationally ?? Sustainability sits in the background and may not be a strong defining characteristic ?? Focus on everyday customer-facing benefits, sometimes sustainability could be a vehicle for these (e.g. Octopus Energy renewable energy delivering lower costs and geopolitical independence) ?? Will often relegate sustainability discussions to below the line and on-pack comms versus the crux of broadcast campaigns ??Prioritising core day-to-day activities they are known for and providing consistency ?? Still seen to talk about sustainability progress - the Pragmatist role must not be used as an excuse for Greenhushing ?? Inevitably, we believe that most mainstream brands should be aiming to become a Pragmatist as compliance becomes more widespread ?? Who’s doing this well? AXA, Poshmark, Octopus Energy. Is your brand quietly leading the way? For more on The Pragmatist role model – and how to navigate sustainability without the noise, download our report here: https://lnkd.in/ghk_9mCr #TheSWord #Sustainability #ClimateAction #MarketResearch #Insights #Pragmatism #RelationshipThinking

?? The 9 biggest priorities for insight leaders … which one is yours? To develop Customer Inside: Building the Next Generation of Insight Communities, we partnered with the Market Research Society (MRS)?to survey insight professionals across industries. The goal? To uncover the top challenges insight teams face today. Here’s what they told us, ranked in order of importance: 1???Driving action?– Ensuring insights spark real business change 2???Authenticity?– Closing the say-do gap & uncovering deeper truths 3???Proactivity?– Staying ahead of change, rather than reacting to it 4?? Agility?– Delivering insights at speed to meet business needs 5???Proving ROI?– Demonstrating the measurable value of insights 6???Engaging the right customers?– Getting beyond Gen Pop 7???Bringing humanity to data?– Using insight to drive empathy 8???Flexibility?– Adapting research approaches to diverse needs 9???Balancing AI & human expertise?– Using AI and intuition wisely Do you agree? Which of these resonates most with you? Drop your thoughts in the comments, and let’s build on the conversation!??? ??Download the full guide here: https://lnkd.in/ewXfjyEW It's packed with best practices, future trends and real-world strategies to help insight leaders stay ahead, helping you build stronger, more meaningful customer relationships through the power of insight communities. #CSpace25 #CustomerInside #InsightCommunities #MarketResearch

Choosing between a DIY and a full-service insight community? ? As the pioneers and long-time leaders of insight communities, here are nine important considerations to ensure you’re making the most of your time, energy, focus and investment. Read more from Jennifer Adams, David Savage and Andy Fitzgibbons:?https://lnkd.in/eXe-jM9s #InsightCommunities #MarketResearch #CSpace25 Escalent | Hall & Partners