CSA

Havas Media Network's refreshed website features more reimagined campaigns, including Starbucks UK’s tailored analytics project with Havas Market. Using econometrics, we uncovered key behavioral insights, helping Starbucks craft regional strategies for London and beyond. Read more here: https://lnkd.in/eRkFz8bj #NewWebsite #MeaningfulMedia #CaseStudy

With Havas Media Network's newly refreshed digital space showcasing how we transform businesses, and featuring a new CSA page, we’re spotlighting some of our most impactful work, revamped for a new look. ?? Take a closer look at how we worked with Naturgy to achieve end-to-end traceability, enabling smarter, data-driven decision-making to optimize their operations. Check out the story here: https://lnkd.in/eiWz-cHk #NewWebsite #MeaningfulMedia #CaseStudy

Over the past decade, e-commerce has witnessed a fundamental evolution, rewriting the consumer/brand relationship and bringing new opportunities and challenges in a new era of e-commerce. ?? With the Fast-Moving Consumer Goods (FMCG) category’s e-commerce sales expected to experience significant growth by 2025, the time is now to build an omnichannel, optimized, and experiential e-commerce strategy fueled by creative content. How do you do just that? Havas Market presents its newest whitepaper, “Reinventing the Consumer/Brand Relationship Through FMCG E-Commerce,” setting the scene for this new landscape of e-commerce, including benefits for consumers and FMCG brands, challenges within this space, and a step-by-step guide for creating a successful FMCG e-commerce strategy. The full paper is available on our website here: https://lnkd.in/djNZiRmX #HavasMarket #MeaningfulShoppingExperiences #FMCG #ecommerce

CSA Germany's Martin Popoff and Telefónica's Melanie Just presented at last week's 2024 Google Marketing Tech Conference in Berlin, Germany! Martin and Melanie shared how an improved approach to attribution models significantly improved media effectiveness and performance. ?? ?? Learn more about the panel "Telefonica evolves attribution to address the new world of measurement and meet performance goals," here: https://lnkd.in/edWBb_9y And see highlights below! #CSA #DataTech

CSA is ready to meet the changing needs of the industry, and even more now in the Middle East. See what Jamie Seltzer and Mary Anne He, from Havas Media Network, have to say as they discussed how the recent expansion into the Middle East will supercharge a range of data and technology solutions for the region. Read here: https://lnkd.in/eShgkFWn

SEO isn’t dead, but it is more crucial than ever —Chris Attewell, CEO of Search Laboratory US, shares in The Drum. SEO’s rapid evolution means brands need sharper, future-proof strategies to stay visible. Key takeaways? Leverage generative AI for content efficiency, integrate SEO with social media strategy, and prioritize technical SEO to enhance user experience and conversions. Read the full article here: https://lnkd.in/eECPZEDy #SEO #GenerativeAI #DigitalMarketing #SearchMarketing

CSA is LIVE on Havas Media Network's NEW website! Packed with success stories, our suite of #DataTech capabilities, and more, learn how we provide end-to-end solutions for meaningful business growth. ? Find here, and stay tuned for new content from our case studies: https://lnkd.in/e6q33KBg ? #NewWebsite #MeaningfulMedia #CSA

In an exclusive Campaign Middle East interview, Jamie Seltzer, Global EVP CSA & Mx Analytics at Havas Media Network, and Mary Anne He, Head of Data Analytics and Insights at Havas Media Network in Dubai, talk all things ad fraud, ethical marketing, success metrics, and performance. ?? Ahead of CSA's recent launch in the Middle East, Jamie and Mary discuss how the brand's evolving suite of solutions in tech, consulting, and science are poised to meet the industry's changing needs, as well as the challenges of ad fraud, ethical marketing, and trends within the region. Read here: https://lnkd.in/edhpPinG #CSA #DataTech

Our own Jamie Seltzer was on the ground in India to speak with CNBC-TV18's Delshad Irani about the launch of the CSA brand in the region "The industry is changing so much and we're looking to provide optionality for clients so that they can be agile and flexible no matter where the industry takes us," Jamie shared. Be sure to check out the full video below to learn how CSA is helping brands in India bring cohesion and clarity to their data strategy.

CSA North America's own Parvati Vaish joined an insightful conversation at ADWEEK New York on the state of marketing data standards. Thank you for Claravine for putting together this panel, and to Lauren Fisher, Annie Stickney, Natasha Templeton, and Alyssa Riley for a meaningful exchange. If you have an #AWNewYork24 pass, you can watch the content on-demand here: https://lnkd.in/dy9aP2WB