CSA

CSA has recently launched in Africa! Bringing a wealth of data expertise to the region, CSA will be focused on meaningful business growth with a customer-focused and results-oriented approach. "With a depth of data and tech expertise across our global network, and local expertise into the client's business challenges in Africa, CSA is uniquely positioned to drive growth in the region," says Jamie Seltzer, Global EVP CSA and Mx Analytics. #CSA #DataTech

Data analysis will always be limited by the accuracy of the data that it is built on. Quality inputs ensure that the measurement is deep and comprehensive, which is why it's important to: ?? Assess the variety of external factors so that campaign inputs are directly related to performance and avoid confusing causality. ?? Go beyond historical data to stay up-to-date on current market trends, ensuring the insights are rooted in present conditions. Prioritizing quality inputs will ensure organizations deliver measurable and quality outcomes. Read more in Havas Media Network's latest article on meaningful measurement in 2025: https://lnkd.in/eSGvna6p #Data #Measurement #OneHavas

Data and technology are weaving their way into the fabric of modern marketing initiatives. ?? The true key to long-term growth lies not only in the effective application of these tools but also in fostering consumer trust. In Havas Media Network's 2025 Media Imperatives, consumers, brands, and partners unpack the evolving consumer attitudes and needs, media platform predictions, and how brands are shifting focus this year. The full document is available on our website here: https://lnkd.in/d98ZcMem #2025MediaImperatives #MeaningfulMedia

The Havas Super-Stream is LIVE at #CES2025! ??? Tune in now to havassuperstream.com to stay on the pulse of everything happening at the Havas Converged Café in Las Vegas. #OneHavas #MeaningfulDifference #Converged #Super Havas Media Network Havas Creative Network Havas Health Network

Great news for CSA Latam for their renewed contract with L'Oréal LATAM, the world's leading cosmetic and beauty brand! With an expanded scope, this strategic partnership will allow CSA Latam to further equip the brand with data-fueled solutions focusing on three areas: strategic vision, data quality and analytics, and innovation. Read the full article (written in Spanish) below: #CSA #DataTech

New "Breaking Through the Mayhem" podcast out from Sightly with CSA's Jamie Seltzer on balancing data-driven decision-making with the need for agility! Listen now:

Last year, we unveiled our inaugural CSA Outlook, forecasting pivotal trends in the evolving data and tech landscape. As 2024 comes to a close, we reflect on the progress made and reveal the innovations poised to redefine the industry in 2025. The 2025 CSA Outlook explores five critical focus areas: ?? AI-powered conversational marketing ?? Omnichannel evolution ?? Efficiency through automation ?? Human-in-the-loop innovation ?? Democratized data With 400+ experts across 20+ locations, CSA is uniquely poised to guide organizations through this dynamic landscape. ?? Explore the full 2025 CSA Outlook to equip your organization for the opportunities and challenges of tomorrow: #AI #DataDriven #DigitalTransformation #CSAOutlook2025

CSA has just launched in Havas South Africa! ?? With advanced analytics and machine learning allowing businesses to make informed, data-driven decisions, CSA will boost understanding of customer behavior and market trends to companies in Africa, leading to improved strategies and higher ROI. #HavasProud #CSA #DataTech

Havas Media Network's refreshed website features more reimagined campaigns, including Starbucks UK’s tailored analytics project with Havas Market. Using econometrics, we uncovered key behavioral insights, helping Starbucks craft regional strategies for London and beyond. Read more here: https://lnkd.in/eRkFz8bj #NewWebsite #MeaningfulMedia #CaseStudy

With Havas Media Network's newly refreshed digital space showcasing how we transform businesses, and featuring a new CSA page, we’re spotlighting some of our most impactful work, revamped for a new look. ?? Take a closer look at how we worked with Naturgy to achieve end-to-end traceability, enabling smarter, data-driven decision-making to optimize their operations. Check out the story here: https://lnkd.in/eiWz-cHk #NewWebsite #MeaningfulMedia #CaseStudy