Cruxx

?? We love seeing our team out there, learning from the best. Huge shoutout to Emily Lewis for sharing these exciting AI updates from Tableau. Can't wait to see these innovations come to life in our work!

This month, our partners at The Trade Desk introduced their new DSP platform, Kokai. Alexandra Flack, our Programmatic Team Manager, is eager to leverage its powerful tools to enhance our campaigns. We've written an overview of Kokai's key features, its audience capabilities, and how we'll be using it to shape our future strategies. Read more here https://lnkd.in/g7iwZX_i

Last week I had an awesome time connecting with friends, old and new, at the National LGBT Chamber of Commerce (NGLCC) 2024 International Conference. While representing Cruxx I had the opportunity to listen to some great speakers and create some new connections, some of my highlights of the week include: - Listening to Josh Linkner use tons of sports references in his Find a Way keynote. Anytime someone brings up the Savannah Bananas or Judo during a speech, I'll be listening. - Connecting with Katie Levesque, MBA to decompress a little during the matchmakers! - Hearing Ruth Jacks speak about her experience of being herself in the office for the first time. For someone who doesn't like public speaking, she has perfect comedic timing. I loved being in such an inclusive and positive environment again this year. The opportunities and education that I was able to take from this conference were well worth braving the 112 degree heat in Palm Springs.

Cruxx Media is thrilled to attend the National LGBT Chamber of Commerce (NGLCC) International Business & Leadership Conference next week in Palm Springs. We're looking forward to gaining valuable insights, fostering meaningful connections, and contributing to more inclusive future. Looking to meet with a premium media agency? Reach out to our very own Griffin Idelman who will be representing our team during the week.?

On Monday, Google announced it is no longer phasing out third party cookies. Marketers, our vendors, and our team at Cruxx have been preparing for this phase out and innovating new future-proof strategies that are not reliant on 3P cookies. The good news? A lot of that work will still be relevant, even with Google’s announcement. Read the latest update on our website https://lnkd.in/gaEjuhni

We'd like to welcome Aishwarya Pansé to our summer internship program. She'll be working with her Cruxx team as well as the Media peeps at GreenRubino. Excited to have Aish along for the ride this summer.

Having a media strategy that stretches across multiple channels increases your opportunity as an advertiser. Cruxx works with our clients to analyze and optimize the channels that will provide the biggest impact for their media. Want to dial in the correct channel mix? Let Cruxx help!

We’ve worked with many clients that are under-utilizing one of their most valuable resources — their CRM. Whether you use Hubspot, Salesforce, Monday, or any other platform, we can help you develop a strategy to maximize its value and gain efficiencies.

Cruxx had a great meeting yesterday with our Trade Desk team to learn about their new Kokai platform. Excited to work together to implement this new platform where AI is a copilot to our Programmatic Traders. Cheers to this wonderful partnership! Peter Jensch Chloe Gutierrez Lorenzo Moreno Grace Tseng Meg Gupta Cullen Millikin Kendrick Qian