Crux Analytics

Join the Crux team at FinovateSpring to see the future of small business banking relationships. Watch in real-time as Crux cuts business development and relationship management workflows from hours to minutes and helps business banking teams drive sustainable institutional growth. #SMB #SmallBusinessBanking #CommunityBank #CreditUnion Jacob Bennett Nathan Bennett

Banking regulation ought to encourage safe and effective growth for community banks of all sizes, not act as a hindrance. Crux Co-Founder & CEO Jacob Bennett shares a few of the many insights picked up by the team this morning at the American Bankers Association Conference for Community Bankers.

We're excited to head to Phoenix on Sunday for the American Bankers Association Conference for Community Bankers. Crux Co-Founder & CEO Jacob Bennett will be there catching up with friends old and new. If winning with small business is on your 2025 roadmap be sure to connect to learn how Crux is bringing the banker/small business relationship into a new era of prosperity. #smallBusinessBanking #CommunityBank #SMB #SmallBusinessIntelligence #Analytics #ConferenceFofCommunityBankers #MainStreet

Want to learn more about our journey? Listen to Crux Co-Founder Jacob Bennett tell the story in his own words in his recent conversation with our friend Kristopher Kovacs on The Fintech Combine Podcast

Crux Co-Founder Jacob Bennett is in East Lansing for the kick-off of the MSU Research Foundation Conquer Accelerator Program!

In our latest blog post, we unpack on of the common challenges business bankers face: when business owners mix personal and business finances in the same account, it creates additional relationship opacity. This makes it harder to assess risk and provide strategic guidance that helps businesses grow. Yet there's an interesting paradox here. The most valuable small business relationships often expand to include personal banking for owners, employees, and their families. So how do we preserve these valuable network connections while delineating clear financial boundaries? The answer lies in combining client education with sophisticated relationship analytics. By helping business owners understand the benefits of separation while leveraging advanced tools to help bankers navigate these complex relationships, banks can better serve their small business clients to drive institutional growth. Want to empower your business banking team? Reach out to learn how Crux can help. https://lnkd.in/gTAcNejF #SMB #Smallbusiness #communitybank #creditunion #businessbanking

We're happy to be recognized by Brex for the work we're doing to catalyze the banker/small business relationship and power better banking outcomes. 2025 is a year of significant growth for Crux Analytics, starting with the launch of our new and improved platform and the release of new features designed to help business bankers move faster, close more deals, and reduce portfolio risk. Automated business development pipelines? ???? No Problem! Complete, accurate, and personalized prospect research in minutes? ???? Done! Hands-free market risk monitoring for every business in your portfolio? ???? A no-brainer! ?????? Reach out to see how Crux can help your team win with small business. Jacob Bennett Nathan Bennett Michael Morgenstern

It's 2025 and fraud continues to affect financial institutions (and their clients) across the country. While fraud occurs across segments, small businesses are particularly exposed, driven by entity opacity and bad actors that always seem to be one step ahead. Mechanisms for detecting fraudulent activity continue to get more sophisticated, but stopping fraud in its tracks relies on identifying perpetrators before any loss has occurred. In other words, creating up-front transparency around small business entities is paramount to mitigating risk for a financial institution and its clients. In our latest blog post, we dive into some of the reasons fraud is such a persistent problem, as well as some best practices to protect your accounts. #SMB #SmallBusiness #CommunityBank #CreditUnion https://lnkd.in/eCzHE5bJ

As we look towards the new year and wrap up budget and planning season, we're pleased to share our first market white paper - "Redefining Small Business Banking: Strategies for Success in a Changing Landscape" We reflect on the current state of small business banking and how community financial institutions can best position themselves to drive institutional growth, support the essential small business market and elevate their local communities in 2025 and beyond. https://lnkd.in/gfYCjnNd #SMB #businessbanking #communitybank #creditunion #smallbusiness #relationshipbanking

???New Partnership Announcement??? We’re excited to announce that we've partnered with Finov8r Consulting to further empower community banks to strengthen relationships with small businesses and drive sustainable growth. This collaboration combines our platform's ability to catalyze the banker/small business relationship with Finovor's expertise in banking product innovation to help community banks better serve their business clients and achieve better institutional outcomes. Together, we’re enabling these financial institutions to deliver more personalized, data-driven experiences, unlock new growth opportunities and drive financial success for local businesses. Learn more about this exciting new partnership: https://lnkd.in/ekkWh4JM #communitybanking #smallbusiness #SMB #Fintech