As Black History Month wraps up, Kendrick Lamar’s Super Bowl halftime show serves as a powerful reminder: authenticity, cultural storytelling, and resilience matter. His performance was more than entertainment—it was a statement. Brands looking to engage meaningfully with the Black community must stay committed to serving the Black community and go beyond surface-level gestures. What you do now can have a lasting impact on how generations of Black people perceive your brand. Our latest blog, "What Brands Can Learn from Kendrick Lamar: The State of Black Expression in 2025," explores key takeaways on cultural authenticity, community, and lasting impact. Read more: https://bit.ly/4idWzBX #MRX #BlackHistoryMonth #BHM #BlackEmpowerment #BLM #multiculturalresearch #inclusion #RacialEquality #diversity
关于我们
At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 65 years, delivering great research, deep perspective, and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights, and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile, and community-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions. We are recognized in the industry for our focused knowledge and consultative expertise in the youth and family, Latino, and multicultural consumer segments, as well as B2B research. And our dedicated Shopper Insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shopper. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth.
- 网站
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https://www.crresearch.com
C+R Research的外部链接
- 所属行业
- 市场调研
- 规模
- 51-200 人
- 总部
- Chicago，Illinois
- 类型
- 私人持股
- 创立
- 1959
- 领域
- market research、panels、qualitative research、quantitative research、hybrid methods、focus groups、latino research、multicultural research、youth and family research、shopper insights、online qualitative research、agile methodologies、consumer research、home-use tests、mobile surveys、Attitude, Awareness and Usage study (A&U)、ethnographies、advertising testing、advanced analytics和B2B
地点
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主要
获取路线
150 N Michigan Ave
34th Floor
US，Illinois，Chicago，60601
C+R Research员工
动态
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Webinar On-Demand: Strategies to Engage U.S. Latinas Now Available Did you miss our CultureBeat webinar with the BODEN Agency? You can now watch "The U.S. Latina Market: Trends, Insights, and Strategies for Success" on demand! Hear from Ana Villodres (C+R Research) and Sara Garibaldi (Romero) (Boden Agency) as they discussed Latina consumer trends, how unconscious biases impact brand engagement, and strategies to foster authentic connections. Watch now! https://bit.ly/4bf9BfG #MulticulturalMarketing #CulturalInsights #CRResearch #Multicultural #MRX #MulticulturalResearch #Insights #CultureBeat
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See How AI Personas Bring Segmentation to Life – Now On-Demand! Understanding your audience is key, but bringing segments to life can be challenging. In our Quirk’s AI & Innovation Series session, we show how AI personas provide real-time insights into consumer mindsets, behaviors, and preferences—helping brands test, refine, and optimize strategies faster. Watch now to see how C+R Research and Signoi are making segmentation more interactive and actionable. ?? [Watch Now] https://bit.ly/4gSPftS #MRX #Insights #CRResearch #MarketResearch #Segmentation #AI #Innovation #FutureOfMarketing #Quirks
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Retailers can’t afford a one-size-fits-all approach to ethnic food aisles. In Supermarket News, Kathleen Blum, VP of Shopper Insights at C+R Research, highlights the need for customized assortments that reflect local shopper preferences—including commuter customers. With ethnic food sales hitting $9.35B, strategic curation and placement are key to driving aisle activity and engagement. Read more: https://bit.ly/3Xcealg #SupermarketShift #MRX #GroceryTrends #Webinar #CRResearch #Grocery #FoodIndustry #ShopperInsights #MulticulturalResearch
Why it’s ‘crucial’ for retailers to operate robust ethnic food aisles
supermarketnews.com
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Did you miss our CultureBeat webinar with the Boden Agency? You can now watch "The U.S. Latina Market: Trends, Insights, and Strategies for Success on demand"! Join Ana Villodres (C+R Research) and Sara Garibaldi (Romero) (BODEN Agency) as they share key insights on Latina consumer trends, how unconscious biases shape brand perceptions, and strategies for building authentic connections. Don’t miss this opportunity to gain valuable, research-backed insights—watch now! https://bit.ly/4ibkfq7 #MulticulturalMarketing #CulturalInsights #CRResearch #Multicultural #MRX #MulticulturalResearch #Insights #CultureBeat
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Missed Our CultureBeat Webinar on U.S. Latinas? Watch On-Demand! If you couldn’t attend The U.S. Latina Market: Trends, Insights, and Strategies for Success webinar from C+R Research and Boden Agency, you can now watch it on demand! Hear from Ana Villodres (C+R Research) and Sara Garibaldi (Romero) (BODEN Agency) as they discuss Latina consumer trends, the impact of unconscious biases, and strategies to build meaningful brand connections. Don’t miss out on these valuable insights—watch the entire webinar now! https://bit.ly/3X7l8rq #MulticulturalMarketing #CulturalInsights #CRResearch #Multicultural #MRX #MulticulturalResearch #Insights #CultureBeat
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??We’re excited to welcome Victoria McBride to C+R as a Quantitative Research Director! With nearly a decade of experience in quantitative research, Victoria brings a wealth of expertise in brand equity, tracking studies, message and creative testing, and qual-quant hybrid projects. She is a fantastic addition to our team as she has experience across various industries, including services, CPG, food and beverage, and has deep experience in the alcohol category. Join us in welcoming Victoria! Learn more about her background here: ?? https://bit.ly/4k6Lcgf #Welcome #NewHire #CRResearch #MRX #marketresearch #ChicagoJobs #NewTeamMember #CRResearch #Insights
Victoria McBride | C+R
crresearch.com
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Now Streaming: C+R’s AI Personas Session from Quirk’s Did you miss our session at Quirk’s AI & Innovation Series? You can now watch it at your convenience! Learn how AI personas are transforming segmentation by providing real-time insights into consumer preferences, behaviors, and reactions—helping brands optimize their strategies faster. Watch the replay today and see how C+R Research and Signoi are making segmentation more interactive and actionable. ?? [Watch Now] ??https://bit.ly/4b6mCYJ #MRX #Insights #CRResearch #MarketResearch #Segmentation #AI #Innovation #FutureOfMarketing #Quirks
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At C+R Research, for Black History Month, we're committed to honoring and celebrating the rich culture and contributions of the Black community. But our commitment to empowering change and helping brands understand and connect with this dynamic community doesn't end in February. We will continue to do so because it matters! We have curated a collection of meaningful insights and discussions from our CultureBeat team highlighting the ongoing influence of Black culture and voices in shaping society. We invite you to join us as we celebrate and honor this month—and beyond. Explore the collection here: https://bit.ly/4b7gmjJ #MRX #BlackHistoryMonth #BHM #BlackEmpowerment #BLM #multiculturalresearch #inclusion #RacialEquality #diversity
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?? Join us in congratulating Linda Krei on her promotion to Live Qualitative Immersion Operations Manager! Linda’s expertise and problem-solving skills have been instrumental in supporting our Live Qualitative team. She seamlessly manages multiple platforms, provides valuable insights to enhance recruitment accuracy, and consistently delivers successful project coordination. Her dedication and resourcefulness make her a key player on our team. Congratulations, Linda—your hard work and leadership are truly appreciated! ???? #Promotion #CRResearch #Teamwork #Innovation #Congratulations #Teamwork #Insights #MRX #MarketResearch
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