Crowd Louder

Regardless of the format or platform you advertise with, there will always be a percentage of drop off when you compare clicks from your ad campaign to website visits. Here are some common reasons as well as ways to minimize the impact.

It's spelled Beyoncé.

Google updated its ethical guidelines around AI on FEB 4, just before it reported lower-than-forecast earnings.

Poll: Most Americans Still Support Diversity. 75% want to see more work on diversity to ensure everyone is advancing.

The negative impacts of advertisers' excessive keyword blocking have been especially pronounced on minority media, including Black and LGBTQ+ publishers. by Reynolds Journalism Institute

"As distrust of major ad platforms rises and the industry takes a more open-ended approach, walled gardens are likely to see their share of ad spending diminish. The cost of running ads on major digital platforms like Google and Meta has increased, leading budget-conscious brands to reevaluate their strategies. Scandals that have plagued the ad duopoly in the last year and cast doubt over its quality control, brand safety, and return on investment haven’t helped."

"Advertisers need to look beyond the pervasive myth that location targeting is based solely on real-time location. Targeting consumers in real-time is one of location’s capabilities, but it is certainly not limited to this."

Web advertising is inching closer to the mobile app model, where consent-based prompts from Google and Apple already dictate privacy settings.

MCDONALD'S ACCUSED OF AD BUDGET SEGREGATION: Byron Allen, whose company owns The Weather Channel and other media outlets, is suing the fast food giant for violating federal and state civil rights laws by maintaining a separate, lower ad budget for companies that produce content aimed at Black audiences.

U.S. Ad Spending Will Slow Growth in 2025: “Early pacing data in 2025 shows that brands are starting to trim their budgets in anticipation of the Trump tariff policies, despite consumers still spending online and shopping at brick-and-mortar stores."