“Look at the revenue!” she said again.
“Teresa, I’ve looked . . .” I started to reply.
“Good,” she cut in. “So . . . how do I get that money?”
“Teresa, it’s not . . .” I stuttered to a stop.
I needed to regroup.
She sat on the edge of her chair and looked at me intensely.
“It’s not about the revenue,” I said. “It’s about the income the business provided you, because that’s the income it can likely provide for a buyer.”
We’d finished discussing how meager her income had been over the years, so she remained quiet.
“That’s what a potential buyer is going to look at,” I continued. “That’s what determines if a small business like yours has any transferable value. Revenue doesn’t really matter.”
When I said that, she sat back in her chair, raising her hands up in front of her like she was fending off physical blows.
“Wait . . . wait . . .just wait,” she said. “He told me it was two times revenue. That’s what the business is supposed to be worth. Two times revenue.”
“Who said that?” I asked. “When?”
“That was . . .”, she started to say and then trailed off.
Then she just sat, clearly trying to process what I had been saying.
(As I type this out, I can still feel the heaviness of the air in the small room we sat in.)
After a long moment she asked, “So I can’t sell it for two times revenue?”
“Teresa,” I replied. “I’m really sorry, but I don’t’ think you can sell it at all.”
After hearing that, she gripped her hands together tightly in front of her, and then lowered them slowly until they rested on her knees.
And then she just sat there . . .
. . .speechless.
--
Small business owners . . .
What beliefs do you have about the sale of your small business that will end up leaving you . . .
. . . speechless?
--
Stop waiting.
Start learning about this topic.
Right now.
(Notice I didn’t say “sell now”.?I said start learning about this topic now.?Do it while you still have time to change your business, and your future.)
#business
#smallbusiness
#entrepreneurship