?? Founder of Crossfire Consulting | Finding the Right Podcasts for Guests & the Right Guests for Podcasts ??
"Talk about the value you bring!" I was just chatting ?? with Randi P'Pool and we were talking about our businesses, and something she brought up really stood out. Oftentimes, when you're in the trenches of building/creating/servicing, it's easy to just focus on talking about WHAT you do, rather than the value that what you do BRINGS. So what does this mean? To my fellow #PR and #podcast freelancers & contractors, make sure your website, LinkedIn, and sales messaging is centered around the VALUE of what you do, not simply the differentiating mechanics of it ??