How many people watched The West Wing? How would President Bartlet’s approval rating compare to other presidents? Check out our latest post on the show's 25th anniversary: https://hubs.ly/Q02RdX-C0
Cross Screen Media
广告服务
Alexandria，Virginia 1,233 位关注者
We are a marketing software company helping brands, agencies, and networks succeed in the Convergent TV space.
关于我们
Cross Screen Media is a media analytics and technology company focused on helping brands optimize their media buying across all screens.
- 网站
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https://www.crossscreen.media
Cross Screen Media的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Alexandria，Virginia
- 类型
- 私人持股
- 创立
- 2017
地点
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主要
获取路线
127 South Peyton Street, Suite 301
Suite 300
US，Virginia，Alexandria，22314
Cross Screen Media员工
动态
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Is TradeDesk building a smart TV operating system (TVOS)? What kind of competition are they facing? Check out our latest post for a TVOS deep dive: https://hubs.ly/Q02QBsdg0
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SENATE TV Advertising - Dems in #AZPOL reached 8% of swing voters EXCLUSIVELY in August. Outside of AZ, most TV from both sides are hitting the same swing voters.
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AUGUST Senate TV snapshot - OH and MT were tightly contested in terms of reach and frequency to swing voters. https://hubs.ly/Q02Pbt5c0 % of Swing Voters Reached on TV #MTPOL ?? 42% ?? 42% #OHPOL ?? 46% ?? 46% Avg. Frequency #MTPOL ?? 55x ?? 53x #OHPOL ?? 53x ?? 55x
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Check out the latest post in our Road the the White House series! We answer 6 big questions on the second presidential debate: https://hubs.ly/Q02PxQPd0
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AUGUST Presidential TV snapshot - PA & MI are prime targets with the highest reach % and average ad frequency to swing voters among the seven battleground states. https://hubs.ly/Q02P9RsZ0 Reach % #PAPOL - ??57% ??56% #MIPOL - ??52% ??51% Avg. Frequency #PAPOL - ??90x ??79x #MIPOL - ??90x ??80x
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The top 7 Senate races saw 487.6M TV impressions delivered to swing voters in the month of August. https://hubs.ly/Q02P8y7Q0 Total: ?? 271.8M (56%) ?? 215.8M (44%) States with the largest difference: #AZPOL ?? 18.8M (73%) ?? 7.0M (27%) #MIPOL ?? 74.9M (61%) ?? 47.1M (39%)
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Trump and supporting PACs delivered 24% more TV impressions to swing voters in battleground states than Team Harris in August. https://hubs.ly/Q02P8jXW0 Total ?? 515.3M (55%) ?? 415.8M (45%) State with the largest difference - NC ?? 68.4M (68%) ?? 32.9M (32%)
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If you don't already, I highly recommend signing up for Cross Screen Media's email updates during this 2024 election cycle. It's not enough to "target the right audience" anymore. That audience consumes information across different screens and platforms, all of which have become exponentially more fragmented than they were just 2 cycles ago. Whether it's political, advocacy or commercial campaigns - finding the right audience is only 1/2 of the battle today!
Our friends at Cross Screen Media shared the latest research with the following graphic showing the importance of planning a truly omni-channel campaign across television (broadcast / cable) and digital television (CTV / OTT / FAST). In the digital space we talk a lot about water-falling to scale. Putting together comprehensive campaigns to reach the right audience with a mix of targeting based on primary audience files. This ensures campaigns reach as much of their target audience as possible to account for match rates and deliverability hurdles. Comprehensive omni-channel water-falling means campaigns have to take into consideration that 50% of their audience may be reachable on one medium, 25% on another, and 24% on yet another - with 1% being those doors many of us knocked way out in the woods in the farthest corner of the district, when we were younger... #TeamTechne has a blast putting together these comprehensive plans and teaching our partners how to conceptualize where there audience is best reached, ensuring their resources are allocated to tactics and channels tailored to their targets. We're beyond TV vs Digital, and even beyond TV vs Cord Cutters vs Social... squeezing everything you have out of your budget means targeting via Linear TV and Cord Cutters, while running exclusions against those audiences and running pre roll and social video. This helps increase the weight of your message across more cost effective mediums. Every battle is won before it is fought!
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