Cross & Crown

Financial professionals excel at managing risk. But on social media, playing it too safe might be your biggest risk of all. When your institution blends into the background of corporate sameness, you're missing the chance to build the relationships that drive long-term business growth. Read more to discover the sweet spot between professional and personal. ⬇️

Book Club Recap 📖 Over March and April, we read Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull—a behind-the-scenes look at Pixar that hit closer to home than we expected. While we don't animate blockbuster films, the themes around building a healthy creative culture, embracing uncertainty, and leading with trust felt surprisingly familiar. 💡 Our biggest takeaway? Protecting the creative process—whether in animation or marketing—takes intentional leadership, open communication, and a willingness to grow without losing sight of your vision.

Earth Day reminds us that protecting natural spaces requires more than good intentions—it requires action. For a century, the Appalachian Trail Conservancy has been doing just that. For ATC's centennial, we built an all-in-one hub to celebrate this milestone and their legacy: 👉 An interactive timeline celebrating 100 years of conservation 👉 A Trail Store where every purchase advances ATC's mission Conservation works best when accessible to everyone. See how we brought their mission to "Keep the Trail Alive" online 👇 🥾 atctrailstore.org 🥾 keepthetrailalive.org

Building a brand that stands for something can feel like swimming upstream. 🏊 The pressure to cut corners is real. But businesses that stay true to their values create something deeper than transactions—they're building a community of people who see themselves in your story. It's what turns casual customers into loyal advocates who actually care about your success. Read more here ⬇️

Behind every website we build and campaign we launch is a team of real people who challenge each other to pickleball matches after work and take brain breaks for board games. That human element makes all the difference in how we: ⚡ Approach website design with your users in mind ⚡ Craft marketing that reaches the right people ⚡ Build brands with personality and purpose ⚡ Tell stories through video that resonate and inspire We believe the digital world works better when the humans behind the screens remember they're creating for other humans. 💻👥

Ever wonder why some videos stick with you while others get ignored? It's not just luck—there's actual psychology behind what makes viewers connect, trust, and take action. Understanding these mental triggers might be the difference between wasting your video budget and seeing real results from your content. Learn more ⬇️

A great experience starts with a great first impression—online and in person. Orvis Hill Country Shooting Grounds and The Barn at Hill Country needed landing pages that felt as welcoming as their spaces. Our team built dedicated sites to reflect their outdoor spirit, highlight their authentic experiences, and answer visitor questions before they even had to ask. Take a closer look. 👀 👉 The Shooting Grounds: orvishillcountry.com 👉 The Barn: thebarnathillcountry.com

Our new vision is now ✨live✨ After months of thoughtful conversations, strategic planning, and purposeful design, we're proud to unveil a revitalized Cross & Crown. Our rebrand is more than just a fresh face; it's a reflection of our evolving approach to serving you with clarity, creativity, and purpose. Our commitment to building meaningful partnerships and delivering strategic solutions remains stronger than ever. Step into this next chapter with us. 👇

Marketing for government contractors requires more than just traditional tactics. With compliance regulations, complex procurement processes, and intense competition, you need a tailored approach to succeed. Get the inside scoop on how to overcome these challenges and grow your business in this competitive market. ⬇️

Change is inevitable—growth is intentional. Cross & Crown's rebrand is more than just a new look; it's a renewed commitment to serving our partners with clarity, creativity, and purpose. Although our look is evolving, our dedication to thoughtful strategy and meaningful partnerships remains the same. We couldn't wait to share a sneak peek before our full launch next week. Stay tuned—we're excited for what's ahead.