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Criterion Global: International Media Buying

Criterion Global: International Media Buying

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New York，NY 970 位关注者

Strategic global growth partner, maximizing brand, martech, and paid media investment.

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关于我们

Criterion Global is a strategic global growth partner, maximizing brand, martech + paid media investment for ambitious brands. ABOUT: Criterion Global uses Technology + Tenacity? to bridge thinking and "doing" in a complicated media marketplace. We use focused #internationalmedia planning and buying strategy to generate tangible bottom-line results. HOW? As an agency, our work and culture are built on Technology + Tenacity?. We see brand building and customer acquisition as working hand in hand to build compelling global brands. Good media strategy is never static: it is in a constant state of improvement, refinement and a continuous optimization towards the efficient frontier, where the minimum effective investment yields the highest possible return. Email careers@criterionglobal with your CV and a bit about yourself to join us! #globalgrowth #paidmedia #mediabuyingexperts #globalexpansion #mediabuying

网站
https://www.criterionglobal.com
所属行业
广告服务
规模
11-50 人
总部
New York，NY
类型
私人持股
创立
2009
领域
International Media Buying、International Advertising、New Customer Acquisition、Multinational Advertising、Media Strategy、Media Buying、International Media Planning、New Market Expansion、Market Research、Travel and Hospitality、Retail Industry、Media Auditing、international advertising、Global Growth、Trade Advisory、Global Expansion、Retail Media、Upfronts、Media Negotation、Media Consulting、TMT Consulting和TMT Advisory

地点

  • 主要

    121 E 24th St

    12th Floor

    US，NY，New York，10010

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  • 2937 SW 27th Ave

    Penthouse, Ste 307

    US，Florida，Miami，33133

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  • 1 Keong Saik Rd

    SG，Singapore，Singapore，089109

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Criterion Global: International Media Buying员工

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动态

  • 查看Katherine Cartwright的档案
    Katherine Cartwright

    Principal / Partner at Criterion Global | International Media Agency, Paid Media Strategy for NA | EMEA | LATAM | APAC

    Last night, Criterion Global: International Media Buying helped two clients make their Super Bowl debut! Ad industry press loves to spotlight the $652.2M spent on national TV spots (70 of them, paying $8M apiece, plus pre- and post- show content), there’s a smarter, less-publicized way to reach that 120M audience #SuperBowlLIX anticipated—without "paying retail." Here’s the angle the ad press barely mentions: Local Affiliate Buying. This often-overlooked strategy delivers geo-precise, uninterruptible brand reach—in 210 DMAs— at a fraction of the national cost. Last night, AKA Hotels+Hotel Residences tapped into this play, reaching 15.2% of the US audience across key markets like NY, LA, Miami, West Palm Beach, and Philadelphia (where the Philadelphia Eagles weren’t the only winners ??). While some brands are grappling for live sport viewership splintering across YouTube and Roku and Hulu and ESPN+ and National Football League (NFL)+ and Fubo and AppleTV and and Amazon Prime Video and the Beyonce Bowl? on Netflix - and who can blame them? - there's a big opportunity no one's talking about*... ...meanwhile, savvy brands, with smart media agencies, are quietly cleaning up in local markets. ;)

    • Jalen Hurts of the Philadelphia Eagles

  • Our Nicolas Montero and Katherine Cartwright were "boots on the ground" last week at Digiday's Media Buying Summit in Nashville. (But all they brought back to the office were socks). ??

    查看Katherine Cartwright的档案
    Katherine Cartwright

    Principal / Partner at Criterion Global | International Media Agency, Paid Media Strategy for NA | EMEA | LATAM | APAC

    I’m late in posting, but after 2.5 days in Nashville at Digiday's #MediaBuying summit last week, there’s one thing that’s been on my mind: “FOFO” - and an industry in **Fear Of Finding Out**. Tough questions aren’t being asked, whether internally at agencies, or externally about the market and economy at large. The Big Picture: marketers need (better) answers to navigate what's becoming a very complex industry, and an even more complex global economy. Those unafraid to find out - good or bad - will win. Here are my notes, straight from my Notes App: 1. The majority of the ad agency ecosystem consists of agencies funded by shareholders of one kind or another, i.e. public holdcos, private holdcos, or private equity (and increasingly, I suspect, private debt). Yet the market is framed as [public] “holdco" vs. "independent". Are privately-held agencies funded by institutional capital necessarily "independent"? No one asks, maybe because they don’t want to know. 2.? “My AI is better than your AI”? —I saw lots of optimization tools, algorithms, and bolt-on tech. But there is little scrutiny or investigative pressure placed on the major platforms themselves (sole exception: retail media, which is now maturing). Are these new ad tech and tools solving the right problems? 3. Antiquated compensation models are coming face-to-face with a talent crisis - AI is replacing man-hours, training is being left behind, and outcomes are taking priority over FTEs (the latter is indisputably a good thing!). But what happens next when compensation is often tied to hours? 4. “FOFO” was framed (h/t to Prerna Talreja!) in the context of #retailmedia, which works within retailer-specific silos. We work heavily in global retail media, a market far less organized/mature than that of the US. My takeaway from this great talk: we need more incrementality measurement to measure the upside from RM investment, versus sales that would have happened anyway. At this moment, it’s the best hope for a consistent basis of measurement. The good news? @criterionglobal doesn't suffer from FOFO. In fact, our agency is built on facing uncomfortable realities head-on. Transparency, flexibility, and a willingness to engage with the tough stuff—that’s what will set apart the real leaders in paid media. Would love to hear others' thoughts—what are you seeing? And what are you afraid of finding out? Many thanks, Digiday, #DollyParton, Indie Agency News, Tatari for reminding us linear is far from dead! Michael Burgi, and really great meeting you Danielle Davis and Nick Perez!

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  • Bravo to our very own Tomoko Nadolny who represented us at Venture Cafe summit in Tokyo! ??????

    查看Tomoko Nadolny的档案
    Tomoko Nadolny

    International Media Strategist | International Project Management

    Had an incredible time at Venture Cafe Tokyo last week! The energy was electric, with a truly global mix of attendees. Witnessing the dynamic exchange between innovators from Japan and around the world, I was struck by the subtle yet powerful innovations like #Thermalytica emerging here. Also impressed by #ARIA 's work in connecting the world with science. Japan's fusion of meticulous artistry and pioneering technology is reshaping global trends, and the nation is increasingly asserting its presence on the global stage. I left the venue invigorated, my mind buzzing with new possibilities. At Criterion Global: International Media Buying , we're keenly observing these emerging trends and identifying potential partnerships that can amplify the reach of these innovative solutions in global markets. Adding to the amazing experience, I had the pleasure of reconnecting with my dear friends, Fabien and Masae from #Hireplanner, the event hosts! It's always a delightful surprise to see familiar faces in such a vibrant setting. Their dedication to fostering globalization & innovation is truly admirable. #VentureCafeTokyo #Innovation #Startup #Networking #Japan #InternationalMedia #GlobalInnovation

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      +1

  • Not Demure! Not Mindful (but certainly smart). We've gone BIG in Riyadh, Saudi Arabia with a full OOH Takeover. LIV Golf is back! As we tee off the 2025 season, we’re excited to set the stage for an even bigger, bolder presence this year, starting with a full city OOH takeover in Riyadh. This wasn't just visibility—it was domination. LIV Golf is coming to a city near you! Mark your calendars and catch the action this season: ?? Riyadh – Feb 6-8 ?? Adelaide – Feb 14-16 ?? Hong Kong – Mar 7-9 ?? Singapore – Mar 14-16 ?? Miami – Apr 4-6 ?? Mexico City – Apr 25-27 ?? Korea – May 2-4 ?? Washington, DC – June 6-8 ?? Dallas – June 27-29 ?? Andalucía – July 11-13 ?? UK – July 25-27 ?? Chicago – Aug 8-10 ?? Indianapolis – Aug 15-17 ?? Championship – Plymouth, MI – Aug 22-24 See the full impact of our campaign in action below, and follow along with the LIV Golf 2025 season at https://lnkd.in/ehPxJGtg #LIVGolf #CityTakeover #CriterionGlobal

  • Cheers to our client LIV Golf for wrapping an unforgettable season this weekend! Our team had a blast at the Team Championship in #DallasTX, toasting our work on celebrated campaigns to drive ticketing and fandom across: ???? Mexico, ???? the US, ?????Hong Kong, ???? Australia, ???? Saudi Arabia, ?????Singapore, ???? Spain, ???? and the UK! It’s been a journey filled with exciting challenges, dynamic collaborations, and the thrill of the game. ?? Congratulations to Jon Rahm (who has a LinkedIn profile?) and the Ripper GC team for their championship wins in Chicago and Dallas. Here’s to more great work ahead and the continued success of LIV Golf in 2025 and beyond! ???♂??? ?#LIVGolf #Advertising #SportsMarketing #GlobalAdvertising #CampaignSuccess?#GlobalMediaAgency

  • The Back-to-School season is more than?just a shopping spree—it's a significant period for?retailers globally, especially in the US. This year, US families with children in elementary?through high school are expected to spend an average?of $874.68, leading to an expected total of $81.16?billion in US sales. Over half (57%) of US consumers?are predicted to conduct their back-to-school?shopping online. Other popular shopping destinations?will include department stores (50%), discount stores (47%), clothing stores (42%), and electronics stores (23%). Additionally, 50% of parents plan to purchase?something for themselves during back-to-school? shopping. With over half of back-to-school shopping expected to happen online this year, omni-channel strategies are?crucial. Marketers and advertisers are leveraging?everything from programmatic advertising to social?media to capture this audience. As digital learning?tools grow in popularity, understanding media consumption among students is key to staying ahead.? #BackToSchool #RetailTrends? #MarketingStrategy #OmniChannel #DigitalLearning? #BTS2024

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  • If there were medals for public interest, Paris 2024 would definitely be on the podium... With 30.6 million viewers tuning in through NBC, Paris 2024 marked a massive 82% improvement over the Tokyo Games three years ago. That’s a huge leap, with daytime and prime telecasts drawing in nearly double the audience. NBCU also saw a daily average of 4.1 million streaming viewers, primarily on Peacock, where their live-streaming strategy truly paid off. At least eight of Peacock’s top 10 most-streamed days ever came from the Olympics, driven by major events like the U.S. women’s gymnastics team, the men’s basketball final, and the women’s national soccer team win. And with one in five viewers checking out Gold Zone, NBC’s hub for nearly every gold medal-winning moment, the excitement was palpable. NBCU’s success didn’t stop at viewership—Mark Lazarus, Chairman of NBCUniversal Media Group, noted that the network sold more advertising for Paris 2024 than for any other Games, delivering big for their partners. With social media driving even more engagement, the Paris Olympics set a new standard for how we experience the Games. #Paris2024 #Olympics #StreamingSuccess #SportsFans #NBC #Peacock #Viewership #LA2028 #OlympicGames #TeamUSA

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  • 38% of Americans interested in the Olympics*, but will the world tune in? With the 2024 Paris Olympics fast approaching, viewership is expected to surge thanks to U.S.-friendly broadcast times and innovative streaming on platforms like NBC's Peacock. Celebrity athletes like Simone Biles are driving excitement, particularly among Millennials and Gen Z, who are drawn to the games for their standout performances and new sports like skateboarding and breakdancing. #Olympics2024?#Paris2024?#MediaBuying?#ViewershipTrends?#Advertising?#DigitalMarketing *Data per YouGov

  • Our team is on site at the Variety x Sportico Sports and Entertainment Summit at the nexus of content and creativity today at the Beverly Hilton. The theme across all panels was bringing fans together through content - on and off the field. “The NFL is the greatest narrative generating machine in the history of narrative” said Rich Elsen of the Rich Elsen show. On the subject of #GenZ marketing, leaders from National Hockey League (NHL) WWE Snap Inc. Spring Hill Entertainment and Verizon and Sportico discused the question of engaging under 18 audiences for longer term growth of sports fanbases. One priceless takeaway: the Power Players program Heidi Browning Pearson and her colleagues at the #NHL have built to incubate and gather ideas from their fans of the future. Our take? EVERY brand should do this - in and outside sports. Shown: Dea Lawrence COO and CMO of Vaeirty delivering opening remarks and Andrew Thau of @unitedtalentagency and Rich Elsen moderated by @cynthialittleton of Variety. #varietysporticosummit

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  • The first serve at Wimbledon took place Monday, July 1st, and the matches will continue through July 12th in London. Widely considered the world’s premier tennis tournament, ticket sales and viewership figures are already smashing records. Packed crowds are expected in South West London for the next two weeks as temperatures rise. Will viewership numbers ace the heat? ?? #Wimbledon2024 #Tennis #SummerSports #SummerMediaTrends #CriterionGlobal

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