Can TikTok ads drive meaningful results for multifamily? Learn why some marketers succeed and why it might not be the best investment.
关于我们
Criterion.B is a Dallas-based branding and inbound marketing agency specializing in the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. We’re driven by creativity and curiosity daily; evaluating all options, testing and measuring, and exploring new possibilities. Originally founded as Canonball Creative in 2008, the company evolved in mindset and methodology, eventually rebranding as Criterion.B. Criterion, a collection of stories, reflects our charge for storytelling, and B represents our drive to evaluate each effort, giving nod to our A/B testing approach.
- 网站
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http://www.criterionb.com
Criterion.B的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Dallas,TX
- 类型
- 私人持股
- 创立
- 2008
地点
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400 North St. Paul Street
Crtierion.B, Suite 1020
US,TX,Dallas,75201
Criterion.B员工
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Greg Ratzlaff
Creative Director at Criterion.B
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Jon Simpson
Focused on helping property managers create an online presence that leases 24/7 | Founder at Swifty and Criterion.B
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Ashley Tyndall
Chief Relationship Officer // On a mission to deeply listen & bring creative results to clients.
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Katie Benson
Account Executive at Criterion.B
动态
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Did you catch our CEO Jon Simpson's guest appearance on The Apartment Department podcast? He discusses industry changes and the innovative approaches we are taking in multifamily marketing. He also shares insights on the future of apartment websites and what’s next for the industry. Listen to the full episode today!
Spotlight on Property Websites: Building for the Future with Jon Simpson
podcasts.apple.com
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Digital content marketing can be challenging, especially when you have a million other tasks. That's where Open AI ChatGPT comes in to play.
How We Optimize Your Digital Content Marketing With Open AI ChatGPT
https://criterionb.com
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Political seasons often lead to heightened ad competition and significantly impact multifamily marketing efforts. Our latest blog delves into how election years affect apartment leasing, highlighting the reduced engagement and rising ad costs that property managers face during this time. Renters may delay decisions due to economic uncertainty, while businesses experience increased competition for limited ad space. Learn how targeted strategies like local SEO, retargeting, and authentic community engagement can help multifamily properties stay ahead during these unpredictable times.
How Political Seasons Impact Multifamily Marketing in 2024
https://criterionb.com
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Discover how AI is reshaping the promotional products industry by streamlining processes, enhancing creativity, and optimizing marketing strategies.
Will AI Replace the Human Touch in Promo Products? A Look at the Future
https://criterionb.com
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Marketing isn’t one-size-fits-all, and sometimes it takes trying a few things to see what works. But what if you could skip the trial-and-error phase? We asked 16 marketing pros about their go-to strategies, from cause marketing to content repurposing, and they shared why these tactics are so successful. Check out their insights in our blog: https://lnkd.in/gARVxWjA
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Multifamily properties often forget who they are selling to. At NAA Apartmentalize, panelists unpack what residents really want.
NAA Recap: Why Multifamily Properties Need to Rethink the Leasing Process
https://criterionb.com
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With extensive experience in website design and digital marketing, we offered Dale Operating Company the expertise needed to create a powerful online presence.
Dale Operating
https://criterionb.com
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Recognizing the objectives of Luma Residential, we undertook a mission to revamp their multifamily website through a comprehensive redesign process.
Luma Residential
https://criterionb.com