Crispin

Stoked to be partners on this journey with you Sarah Crockett, DSW Designer Shoe Warehouse. https://lnkd.in/eF3zKS7d

Will we see you in ATX? Between panels and tacos, we'd love to say hi. Two not-to-be-missed events: Monday, March 10th?11:30 CT ??Speaking the Same Language: What Makes a Social Brand ft. Sewa Adekoya, Emma Gueorguieva, Sarah Zurell and Kristina Monllos. https://lnkd.in/eDVaTy3K Tuesday, March 11th?11:30 CT ??Kayfabe Meets Commerce: Brands As Characters in Culture with Code and Theory ft. Ben Majoy, Stacy Tarver Patterson, Jeron Smith, and Austin McKenna. https://lnkd.in/gazT3-wK Drop us a comment or say [email protected] for more info.

Inspiring and leveraging your community is the new foundation of a modern brand platform. Brands that fail to embrace this become antiquated, while brands that make space and share their assets for culture to build from, stand out. So how do we invite brand-building conversations? Our CCO Steven Denekas and VP, Data and Tech B Lalanne explore on the blog ?? https://lnkd.in/eggVWgYF

“Yes, we are seeing the tides shift, like the Carl’s Jr. spot. And remember Jeremy Allen White in his Calvin’s on a rooftop in NYC? Culture is in charge...and today, culture seems to be begging for less rigidity no matter what side of the aisle you sit on.” Our CCO Steven Denekas talks cultural shifts kicked off by the Super Bowl in Digiday. https://lnkd.in/eUQz3NCX

Recent Hermy sightings ?? Fun fact: we leave a hand drawing of our mascot in every deck, as a little reminder that creativity comes from everywhere.

Congratulations, January is (almost) over. From the tech floor at CES, to the changing social landscape, new administration, and growth of new AI partners, 2025 has already given us a lot to think about. Our Chief Transformation Officer Freddy Dabaghi shared some thoughts on the blog. https://lnkd.in/d8t5qYjp

I want to thank everyone who has supported our Crispin donation drive for the #LAFires. Our LA office is overflowing, and we are all so grateful. While the news cycle moves on, this is a reminder that people still need us. We are focusing on efforts on Junior High LA,?whose mission is to facilitate arts expression and arts education for all people of all ages and all socioeconomic status and the Venice Helping Hub,?a?community-run donation pop-up with delivery for anyone affected by the LA fires. Both are looking for gift cards so people can get specific needs to rebuild. Link here:?https://lnkd.in/gRHYcAAH We have also been on the hunt for books. Thank you to the?Children's Literacy Initiative and Jenny Lawson (Nowhere Bookshop), who have made major donations to get books to kids and schools! Whether through donations, social shares, spreading the word - thank you all. It’s been amazing to see the ad community come together.?I see you, Campaign US, Stagwell, Tinsel Experiential Design, MullenLowe U.S., Arts & Sciences, Assembly Global and Mom 2.0 for helping us spread the love. Thank you to Luz Corona, MPS and Emma Thumann for covering at Campaign US: https://lnkd.in/gwQr_kT2 And thank you to the Crispin squad running this on top of their day jobs. Tonya Trejo, Lauren Scotton, Sewa Adekoya, Megan Nakazawa, Maggie Garrison, Melissa Weber and Chelsea Jones are amazing. ?? ??

Hi, Julianna Katrancha! Welcome to Crispin. Julianna joins us to lead strategy, further connecting our integrated practices across media, creative, social and brand entertainment. Campaign US Emma Thumann has the exclusive: https://lnkd.in/gVW9cA8C

Overexposure, or when viewers are shown the same ad too many times, is a top concern for?advertisers today. Our CTO Freddy Dabaghi shares how to combat this in EMARKETER: https://lnkd.in/gbugqFpJ

Link to support: https://lnkd.in/dusyxwKw We love you, LA.