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CRG Global

CRG Global

市场调研

Ormond Beach，FL 967 位关注者

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CRG Global is a vertically integrated company that offers extensive capabilities across most research methodologies, unequaled savings, and the benefit of working with one supplier for your project management and research needs. With 20+ testing facilities in the United States and over 400,000 members in our online panel, we have remarkable access to the American consumer. Our U.S. capabilities combined with long-term international partners gives us a worldwide reach and allows us to conduct projects across the globe in a wide range of categories including fragrance testing, health and beauty aids, food and beverages, household products, and more. CRG Global offers everything from initial test design to data collection, processing, tabulation, analysis, and recommendations. We specialize in central location testing, home use testing, focus groups, mobile research, eye tracking, facial coding, and mystery shops. In addition, we provide advanced technologies such as eye tracking laboratories with facial coding and EEG capabilities in key markets, qualitative IDI software, and laptops or tablets for large session and offsite testing. Select facilities include sensory booths, fragrance evaluation rooms, commercial and consumer test kitchens, full service laundry rooms, focus rooms, and viewing rooms. Visit www.crgglobalinc.com to learn more about CRG Global and its divisions: CSS/datatelligence, Test America, Evaluative Criteria, Datatelligence Online, and QualTopics.

网站
https://www.crgglobalinc.com
所属行业
市场调研
规模
201-500 人
总部
Ormond Beach，FL
类型
私人持股
创立
1987
领域
Market Research、Quantitative & Qualitative Data Collection、Central Location Tests、Home Use Tests、Focus Groups、Sensory Tests、Eye Tracking & Biometrics Research和International Research

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    CRG Global

    967 位关注者

    CRG Global was proud to partner with NAB Amplify to release the 'A Beginner's Guide to FAST' report, which provides exclusive data from CRG Global on the state of the FAST market. If you're going to be in attendance at the NAB Show, make sure to step by the session that will be hosted by CRG Global VP of Media Research Gavin Bridge on April 16th at 10.30AM PST. He will be sharing key highlights from the report and speaking with a panel of experts from across the FAST space. To read the report, please click the following link: https://lnkd.in/gjdj9nHv

    查看Gavin Bridge的档案
    Gavin Bridge

    Amazon O&O FAST ?? | Legendary FASTMaster | As Seen in Variety, Deadline, The Hollywood Reporter | Award-Winning Journalist | Global FAST Conference Keynote Slayer ???????????????????????? | Coiner of PAST Acronym |????

    Exclusive channels can be a key part of a FAST service's bid to differentiate itself from others. CRG Global analysis of FASTMaster data from February, included in the NAB Amplify report "A Beginner's Guide to FAST," shows which services rely on these the most, with Local Now and Sling Freestream on a different tier ahead of other services. Yet context is essential in understanding how this is. Local Now sees a blend of channels based on Allen Entertainment properties as well as FAST channels not carried by contemporaries (arguably 'smaller' FAST channels) and a large number of local news channels not available on other systems. Sling Freestream on the other hand sees most of its exclusive channels being livestreams of Arabic or Hindi and Bengali channels. Freevee is the major FAST service with the most exclusive channels and these present a different case study. These channels include a large number of recognizable IP, drawing on Amazon's MGM and Amazon Studios vaults, and offer a look into a strategy where mass-audience content is utilized as a means to attract an audience, versus the more niche interests noted prior.

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