Creature

Has the attention economy trained users to?ignore?feeds? In a recent usability study, Creature’s Head of Product Design, Scott Brown, noticed something interesting: even when clear next steps were presented within a guided feature, some users bypassed them in favor of more direct (but less contextual) navigation. Why? Feeds have shaped digital behavior for years—efficient, familiar, but often overwhelming. The rise of infinite scrolling, content overload, and engagement traps may be conditioning users to tune out feed-like patterns, even in contexts where guidance is valuable. As designers, we need to rethink how we present key information. Should we refine feeds, or move beyond them altogether? Let's discuss ?? ?#UXDesign #ProductDesign #AttentionEconomy

At Creature, we believe that great branding isn’t just about looking good—it’s about creating real business impact that drives both companies and their industries forward. Partnering with Paxton to shape their brand identity and website was more than a design challenge; it was about telling the story of an AI-powered legal assistant that’s transforming the way legal professionals work. A story that inspires both investors and the legal industry. Yesterday, Paxton announced their $22M Series A- we’re so excited for the team and honored to have been a part of their journey. ?? See how Paxton is changing the game: https://lnkd.in/gvZ6aA5u ?? Read our case study: https://lnkd.in/ecpr8JNg

We had a blast connecting with the larger 25madison family in Miami last week at our Annual Winter Offsite!

?? Defining moments need defining relationships: The Story of Creature Our founder, Matt Berberian, shares his thoughts on how innovation begins with people, an insight he learned first-hand through building and launching one of the largest spinoffs in history: MetLife's Brighthouse Financial. Read more about this experience and the team that made it happen (and how this experience was the catalyst to build Creature - an agency with the mission of helping all companies capitalize on their defining moments).

?? Start 2025 with Bold Ideas & Smart Strategies How do successful companies stay ahead? By innovating and adapting. That’s where Creature Studio comes in. We’re offering four?Adapt Innovation Sessions?to help you uncover fresh ideas, solve complex product, brand, or marketing challenges, and build momentum for 2025 and beyond. Whether it’s refining your strategy or brainstorming new opportunities, we’re here to help. Plus, you'll be in good company. Our previous adapt sessions included a Fortune 100 financial services company, the world's largest pet retailer, one of the largest home and security companies in the world, a non-profit, a new mobile phone service, the world's largest craft retailer, one of the world's largest insurance brokers. ? Spots are limited. Reserve yours today, and let’s make 2025 your best year yet:?https://lnkd.in/eSqCJjFg #Innovation #FutureFocused #BusinessStrategy #2025Goals

Exciting News! TGL, presented by SoFi, is set to make its highly anticipated debut tomorrow night! This groundbreaking golf league combines advanced technology with teams of top players from the PGA TOUR for two-hour weekly competitions in prime time. ? Tune in: Tuesday, January 7th at 9 p.m. EST on ESPN or streaming live on ESPN+. ??♂? Opening Match: The New York Golf Club, featuring Rickie Fowler, Matt Fitzpatrick, and Xander Schauffele, faces off against the Bay Golf Club, led by Wyndham Clark, Ludvig Aberg, and Shane Lowry. As a proud strategic partner, we had the privilege of collaborating with TGL to help arrive at a brand name and logo, while also developing tailored brand guidelines designed to scale alongside their growing network of partners. We can’t wait to see the action unfold.

Our team is spread far and wide, so it’s always a treat when we can all come together. Last week, we gathered in NYC for 25madison's annual holiday party, spent time with clients—both old and new—and even met some teammates face-to-face for the first time! Next stop: Portland ??

Innovation is at the heart of progress, yet according to McKinsey & Company, fewer than 10% of executives are satisfied with their firms' innovation performance. Scott Brown, Head of Product Design at Creature, dives into this challenge in his latest blog. Drawing from 20 years of experience with Fortune 500 companies, Scott highlights a critical insight: many organizations are stuck with rigid, one-size-fits-all frameworks that fail to meet the dynamic needs of today’s business landscape. Scott’s solution? A tailored innovation playbook. By creating customized on-ramps and skipping unnecessary steps (when backed by solid insights), teams can streamline their process and get to evaluative research faster. #InnovationStrategy #DesignThinking #BusinessTransformation

Partnering with the Paxton team on their brand strategy, identity, and new website has been an incredible journey! Paxton is the essential AI associate—empowering legal professionals to amplify their practices. Accessible to firms of all sizes, Paxton helps legal professionals practice at their highest potential, deliver exceptional results, and build thriving, successful businesses with confidence. Check out the full case study here: https://lnkd.in/ecpr8JNg cc: Michael Ulin, Dr. Tanguy Chau, Eddie Nasser, Jennifer Paau, Michael Woodson & Jennifer W!

? Big News: Rock-it Cargo x FIFA! ? We’re proud to celebrate Rock-it Cargo, a Global Critical Logistics (GCL) company, on being selected as the Official Logistics Provider for the FIFA World Cup 26?! With 48 teams, 104 matches, and 16 Host Cities across three countries, the scale of this tournament is unprecedented. We’re honored to have supported Rock-it Cargo on this journey. The news also coincides with the launch of their brand-new identity—a labor of love we were proud to help bring to life. Check out their new website -?https://www.rockitcargo.com #FIFAWorldCup #RockItCargo #GlobalCriticalLogistics