Brandweek 2024 - what an epic week! In the pre-fall Phoenix heat, it truly felt like summer camp for brand marketers, and it’s weeks like this that make us so grateful for the world we get to be a part of. Some highlights include – ? Lauren Bosworth, Founder of Love Wellness and former Laguna Beach star, took the stage to talk about how her personal health journey inspired her to create a multi-million dollar company that is redefining women’s wellness. ? Stephanie Danzi, Head of Global Marketing at Tinder talked about exploring emerging trends, technology and creative tools that challenge conventional brand strategy, like highlighting user interactions and amplifying them to show the magic of the online meet cute. ? Gavin Lester, CCO of Zambezi spoke with Bryan Biniak, President of Songtradr about the impact and relevance of music in sports marketing, delving into the strategies behind compelling sports campaigns that found success with music at their core. Emerging data can confirm what fans have long suspected – music is the key to scoring big. ? Chili's CMO George Felix chatted with Mischief @ No Fixed Address CSO Jeff McCrory unpacked the playbook behind the cultural moments that set in motion a bold, ambitious and unignorable strategy to reignite Chili’s?base and ensure top of mind awareness across demos. And finally the Breakthrough Brands Oasis was so inspiring. We heard from the incredible founders of growing brands including Taylor Long, founder of Nomads Swimwear, and Lanny Smith, founder of Actively Black, about their origins, lessons, and aspirations for their companies.? We can’t wait to see what next year has in store!
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