CEG Agency

CEG for skincare brands: A case study reveal for March. At CEG Agency we are wild about skin health! We take skincare brands seriously and you can too! The case study we are bragging about: We are delighted to share some fun and exciting things we are doing behind the scenes for better content that influences. We executed a campaign for a very unique skincare brand’s award-winning device through personal testimonials and one to one training. We not only selected influencers in the skincare space but we turned them into brand marketers with the passion and knowledge that got popular with consumers! Yes, influencer selection is important but that’s only one component. - We curated a roster of estheticians and skincare influencers with high engagement and authenticity and then recruited and trained them to become brand marketers for a very unique brand. - We focused on influencers whose audience aligned with the brands target market of skin-conscious consumers and skincare advocates then we mobilized them with brand knowledge, authentic CTA’s and great guidance. Content Strategy: We Trained our Influencers and creators on the device usage, functionality and unique advantages fostering better advocacy. We showcased the product utilization, education, positioning and strategy based on prior campaign learnings. We highlighted benefits through influencers' personal testimonials and screened to make sure they were hitting their marks for the brand. We whitelisted paid campaigns modeled off successful organic outcomes to amplify reach and engagement. Advanced Intent Targeting: CEG identified and targeted niche audiences for this brand using our intent as engine for and we ran our whitelisted content over that audience. Integrated Approach: This campaign's success highlights the power of integrating influencer marketing with paid media, community building, and a strong creative concept with the power of creator collaboration.

Influencer Marketing Consulting by CEG Health: For brands that want to run their own influencer campaigns but need expert guidance to ensure success. What We Provide: ??Custom Influencer Strategy – A tailored roadmap for your brand’s influencer marketing, including content angles, audience targeting, and messaging. ??Platform & Community Guidance – Best practices for leveraging Facebook health communities, UGC, and organic influencer engagement. ??Influencer Discovery & Vetting – How to find, evaluate, and onboard the right influencers for credibility, compliance, and maximum impact. ??Campaign Structure & Best Practices – Frameworks for briefing, contracting, managing, and measuring influencer content. ??Compliance & FTC Guidelines – Ensure your campaigns follow regulatory and ethical standards for health marketing. ??Optimization & Troubleshooting – Monthly check-ins to analyze performance, refine messaging, and improve results.What You Get???Custom Influencer Marketing Playbook – A step-by-step guide for your team to execute an effective campaign. ???Influencer Shortlist & Outreach Templates – A curated list of potential influencers with outreach scripts. ???Content & Messaging Frameworks – Proven templates for influencer briefing, content approval, and UGC optimization. ???1:1 Consulting Calls – Direct expert guidance to troubleshoot challenges and refine your approach. ???Performance Audit & Reporting Guide – A framework for tracking success and optimizing future campaigns.Pricing???One-Time Strategy Session (90 min) + Playbook – $2,500 ???3-Month Consulting Package (Bi-Weekly Calls + Ongoing Support) – $5,000 ???6-Month Growth Program (Full Support + Strategy Refinements) – $9,500

Influencer Marketing: The new era of brand storytelling In today’s world, traditional ads are no longer enough to capture the attention of today’s savvy consumers. Enter influencer marketing, where real connections and authentic storytelling reign supreme. But it’s not just about promoting a product—it’s about building a narrative that resonates. Influencers are no longer just voices behind a screen—they’re storytellers, trendsetters, and community builders. When a brand taps into this, it’s not about selling a product; it’s about creating an experience that people want to be a part of. The power of influencer marketing lies in its ability to leverage trust and credibility. When influencers authentically represent your brand, their audience listens. It’s about fostering genuine connections and curating experiences that engage, empower, and inspire. Here’s the edge: Influencer marketing is a long-term play, not a quick win. It’s about developing relationships with creators who understand your brand, connect with your values, and can grow alongside you. The future of marketing is here, and it’s all about building a community—not just a customer base. #InfluencerMarketing #BrandStorytelling #MarketingEvolution #CommunityBuilding #DigitalMarketing #AuthenticityInMarketing #InfluencerStrategy

Keep using traditional ads? People are scrolling past them! In 2025, influencer marketing and UGC (user-generated content) are the real game-changers. Customers trust influencers they follow, making authenticity the key to brand awareness and engagement. Stop wasting budget on ads that don’t convert, let’s build a strategy that actually works! Click the link in our bio and contact CEG Agency today to get started. ???? #brandmarketing #influencerstyle #contentmarketing #marketingtips #onlinemarketing #influencers #digitalmarketingagency

OPEN CASTING CALL Calling all health, wellness and skincare content creators. We are looking for passionate content creators to partner with brands on a mission to create a healthier and happier world. Would you or someone on your roster like an opportunity to work with our brands? We are looking for brand partners, brand ambassadors, product collaborators for health, wellness, skincare and lifestyle brands. CEG Agency is currently hosting an open casting call. https://lnkd.in/exxtqdyC Apply here https://lnkd.in/exxtqdyC below by submitting your social handles, audience demographic, passion statement, recent link clicks -screenshots and tell us about why we should partner with you. We will only review applications that include Instagram Story Screenshots within 30 days of submission date. #CEGAgency #CastingCall

OPEN CASTING CALL Calling all health, wellness and skincare content creators. We are looking for passionate content creators to partner with brands on a mission to create a healthier and happier world. Would you or someone on your roster like an opportunity to work with our brands? We are looking for brand partners, brand ambassadors, product collaborators for health, wellness, skincare and lifestyle brands. CEG Agency is currently hosting an open casting call. https://lnkd.in/exxtqdyC Apply here https://lnkd.in/exxtqdyC below by submitting your social handles, audience demographic, passion statement, recent link clicks -screenshots and tell us about why we should partner with you. We will only review applications that include Instagram Story Screenshots within 30 days of submission date. #CEGAgency #CastingCall

At CEG Agency, we’re passionate about connecting brands with the right influencers to create lasting relationships that drive real impact. Whether you're looking to amplify your brand, engage with your audience authentically, or build an in-house influencer marketing department, we’ve got you covered. Here’s how we can help you scale your brand with confidence: ? Influencer Marketing We specialize in crafting data-driven influencer campaigns that create unforgettable experiences. From building long-term influencer partnerships to managing affiliate programs, we ensure your brand stands out in a crowded marketplace. ?? Key Services Include Full-Service Influencer Programs Long-Term Influencer Partnerships & Ambassador Programs Social Commerce Integration & Whitelisting Influencer Events & Publicity Celebrity Ambassadorships & Social Impact Campaigns UGC Strategies & Product Seeding ?? Brand Consulting Looking to build your own influencer marketing department? We offer everything you need to get started: strategy, consulting, and even the tools to run your marketing efforts in-house. No more outsourcing! ?? Business in a Box We provide templates, technology, and consulting to support your team and help you run your influencer programs like a pro. At CEG Agency, we believe that influencer marketing is about building authentic connections that last. Let’s create something amazing together! #InfluencerMarketing #BrandConsulting #SocialMedia #UGC #MarketingAgency #CEGAgency #InfluencerPartnerships #DigitalMarketing #SocialCommerce #BrandGrowth

Not all influencers are the right fit for your brand! ? It’s not just about follower count—engagement and audience trust matter more. Want real results? Focus on creators who truly connect with their audience and build long-term partnerships for lasting impact. Need help finding the perfect match? Click the link in our bio and contact us today! ?? #influencermarketing #marketing #influencer #socialmediainfluencer #marketingstrategy #influencerdigital #socialmediamarketing

?? Employee Spotlight: Meet our Senior Influencer Marketing Manager, Morgan Linkhorst We’re thrilled to shine a light on Morgan Linkhorst, our Senior Influencer Marketing Manager, who brings nearly seven years of experience in creator marketing to the team. Morgan has worked with brands of all sizes, from nonprofits to Fortune 500 companies, and is passionate about helping health and wellness brands build impactful creator partnerships. With a focus on fostering authentic and effective collaborations, Morgan's expertise in creating compelling content continues to drive exceptional results. Morgan is a valuable member of our CEG Team. Thank you Morgan for everything you do! ?? #CEGAgency #EmployeeSpotlight #SeniorInfluencerMarketingManager