Creator Media Network

??YouTube Leads Streaming Watchtime for the Second Year in a Row! ?? According to Nielsen, YouTube remains the #1 platform for streaming watchtime—and it’s no surprise why. YouTube isn’t just a streaming service; it’s the epicenter of culture, where audiences don’t just watch—they engage, explore, and participate in what they love. With endless content across every niche, YouTube keeps viewers coming back, making it a powerhouse for advertisers and creators alike. As Connected TV (CTV) continues to grow, brands have an unmatched opportunity to reach engaged audiences in a meaningful way. The future of streaming is creator-driven, interactive, and immersive—and YouTube is leading the way. #YouTube #Streaming #CTV #CreatorEconomy #DigitalAdvertising #ContentMarketing #CreatorMediaNetwork

Congratulations YouTube and to our Creator Media Network Podcast creator partners.

Social Stats In 2025, there are estimated to be 5.42 billion total social media users worldwide. The average person uses 6.83 different social networks per month. Nearly half (48%) of consumers said they interact with brands more often on social media than six months ago.

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. As a channel – YouTube is a content distribution platform, similar to LinkedIn or X, where companies can post videos, build an audience, and engage viewers. As a search engine – YouTube is the second-largest search engine in the world, with people actively searching for solutions, tutorials, and insights. In 2025, getting marketed through YouTube recommendation system is crucial for long-term growth, engagement, and lead generation, while keyword search optimization is useful for initial traction and credibility in topics very relevant to your audience. YouTube as a growth engine YouTube plays by different rules compared to other social media channels, and those who get it right unlock a compounding growth channel. Here’s why: Content that’s evergreen. Posts on most social platforms have hours, days, and sometimes up to weeks of shelf life with the algorithm. A well-optimized YouTube video ranks in search, gets recommended by the algorithm, and keeps driving views for years. This content can also be repurposed on your landing page, blog, and help center. SEO for Google, not just YouTube. YouTube isn’t just a platform; it’s owned by Google. That means your videos can show up in Google search results, pulling in organic traffic the same way blog posts do. Long-form = higher intent. On social, short-form wins. On YouTube, viewers are more open to depth. B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. It’s a channel for building authority, not just awareness. Own your audience, not just your reach – YouTube lets you create structured content journeys, such as playlists, suggested videos, and CTAs that push viewers deeper into your ecosystem. Yes, the algorithm plays a role in who videos are surfaced to, but you can intentionally build a durable, searchable content library. Think of it this way: Every video you publish is like hiring both a tireless marketer and sales rep who work 24/7, never ask for a raise, and keep getting better at generating demand over time.

In 2025, there are estimated to be 5.42 billion total social media users worldwide, with an average person using 6.83 different social networks per month. Video content continues to be popular, with 78% of people preferring to learn about new products through short video content and 93% of marketers reporting they'll spend more time on social marketing in 2025. Social media should be the foundation for your business brand. We specialize in social first media and marketing. Creator Media Network

Social media video is a key marketing strategy across platforms like Facebook, Instagram, TikTok, and LinkedIn. However, YouTube is the undisputed leader in video content and audience engagement. As the world’s most popular social platform, YouTube reaches a vast audience—78% of social media users have a profile, according to Sprout Social. With over 1 billion hours of video watched daily (Global Media Insight), it’s the go-to platform for businesses looking to maximize their digital presence. For businesses that want to create impactful, high-performing video content, YouTube is the foundation of a successful social media strategy. #creatormedianetwork #youtube

Why Building Your Brand in 2025 Is Essential for Business Success In 2025, your brand is more than just a name or a logo—it’s the foundation of your business’s growth. Customers today expect more than just a product or service; they want to connect with brands that are visible, authentic, and engaging. Trust drives business. People do business with brands they trust. A strong brand presence establishes credibility, builds loyalty, and keeps customers coming back. Organic reach is shrinking. With constant shifts in algorithms and rising ad costs, businesses that rely solely on paid marketing are at a disadvantage. The key to long-term success is creating valuable content that builds direct relationships with your audience. AI is changing the marketing landscape. While automation and AI-driven content continue to grow, businesses that focus on authentic, human-driven content will stand out. Customers are looking for real insights, real leadership, and real solutions. Video is the ultimate business growth tool. Whether through short-form updates, educational content, or long-form storytelling, video remains the most powerful way to connect with potential customers. Businesses that leverage platforms like YouTube and LinkedIn are driving more engagement and conversions than ever before. Community creates competitive advantage. The strongest brands aren’t just selling—they are building engaged communities. Businesses that invest in relationships, conversations, and customer experience will see higher retention and long-term growth. At Creator Media Network, we help businesses build their brand through high-impact digital strategies, YouTube marketing, and omnichannel content that drives real results. The companies that invest in their brand today will dominate their market tomorrow. Will your business be one of them?

Are you taking advantage of all that YouTube can do for you and your brand? If not, you need to contact us today and give us the opportunity to show you just how effective this platform really is! [email protected] Here are some statistics about advertisers using YouTube for reach: Number of advertisers: 90% of marketers use YouTube for video marketing, according to WebFX. Effectiveness: 78% of marketers consider YouTube an effective channel for video marketing. Audience: YouTube's audience includes 379.7 million users aged 18 to 24, 522.5 million aged 25 to 34, and more. Ad spend: In 2023, YouTube generated $31.5 billion in global advertising revenue. Top advertiser: In October 2023, Tenlira, an artificial intelligence ad firm, was the top-spending advertiser on YouTube in the United States, notes Statista. Clickthrough rate: The average clickthrough rate (CTR) for YouTube ads is 0.65%. CTR is calculated by dividing the number of clicks on ads by all views. Audience reach: YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV. Do we have have your attention now? [email protected]

“TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S. (by watch time), and according to Nielsen, YouTube has been #1 in streaming watch time in the U.S. for two years.”

Why DIY Marketing Just Won’t Cut It in the Digital Age ?? Let’s be real—marketing today isn’t what it used to be. The days of throwing up a few ads and hoping for the best are long gone. In 2025, marketing is an art and a science, driven by algorithms, data, trends, and ever-evolving consumer behavior. Here’s why hiring a professional marketing team isn’t just a luxury—it’s a necessity: ?? Expert Strategy, Not Guesswork – Professionals don’t rely on trial and error. They use data-driven insights, audience psychology, and cutting-edge tools to craft campaigns that actually convert. ?? Algorithms Change—Experts Keep Up – Social media and Google updates are constant. What worked last year (or last month) might be irrelevant now. Pros stay ahead of trends so you don’t fall behind. ?? Content That Captivates – Anyone can post, but not everyone can engage. A marketing team knows how to craft scroll-stopping content that speaks to your audience and keeps them coming back. ?? ROI That Makes Sense – A professional team ensures your ad dollars work for you, fine-tuning campaigns to maximize return instead of wasting budget on ineffective tactics. ?? Time Is Money – Running a business is a full-time job. So is marketing. Let the experts handle it while you focus on what you do best—growing your brand! ?? Bottom Line: In today’s fast-moving digital world, hiring a marketing team isn’t an expense—it’s an investment in your brand’s future. Thinking about stepping up your marketing game? Let’s talk. ?? Drop a comment or DM us to chat about how a pro strategy can transform your business.