CreatorIQ

Beyond last-Click: How to Measure the Real Value of Creator Marketing ?? Our top three takeaways from CreatorIQ Connect speakers on creator marketing measurement: 1?? Balance financial metrics with brand health indicators for holistic measurement 2?? Invest in brand building to improve performance marketing outcomes 3?? Leverage creator content across all owned and operated channels In this clip, Ruggable CMO Jenna Habayeb shares the game-changing ROI of creator content. Dive into the full blog post and real expert insights: https://hubs.li/Q02ZbvW10 #CreatorIQConnect #CreatorMarketing #Marketing

We're honored to be recognized as a Deloitte Technology #Fast500 winner for the third year! Thank you to our growing community of customers, partners, and team members for pushing us to be better every day. We're in great company—see the full list: https://deloi.tt/48Ph1ol

In Earned Ep. 151 Conor Begley chats with Shane Heath, co-founder and CEO of MUD\WTR — a coffee alternative rooted in wellness and tackling the cultural norms around caffeine consumption. Tune in to learn: ?? How MUD/WTR has met creators where they’re at on their own wellness journeys for real, human content ?? Why MUD/WTR’s branding and marketing emphasizes simplicity and authenticity ?? How Shane's journey into wellness and the founding of MUD/WTR reflects a growing trend toward natural health solutions Apple Podcasts: https://ow.ly/CKrt50Uaufo Spotify: https://ow.ly/CyFX50Uaufn YouTube: https://ow.ly/jWRW50Uaufm #Marketing #CreatorMarketing #EarnedPod

"Working with creators requires trust. Creators are people, and people are unpredictable, which is part of why their content works so well. Finding the balance between control and creativity is where the magic happens." In our latest blog, CreatorIQ VP of Product Innovation Nate Harris examines brand safety in creator marketing and explores: ? How risk = reward ?? Brand suitable vs. brand safe ?? The seven Cs of brand safety ?? The role of technology and AI in brand safety Read the full article: https://ow.ly/poFx50UaxkN #BrandSafety #CreatorMarketing #Marketing #CreatorIQ

October's Top 10 leaderboards are in! Veuve Clicquot stole the spotlight with a 663% MoM surge in Earned Media Value, climbing to No. 2 on the U.S. Alcoholic Beverage leaderboard ?? The bubbly brand’s annual Polo Classic in LA helped drive $4.2M EMV and 32.7M impressions last month. Click to explore Veuve Clicquot's creator marketing wins and October's top U.S. Alcoholic Beverage brands by EMV ?? Discover all leaderboards across industries and regions: https://hubs.li/Q01hMXf80 #Marketing #CreatorMarketing #VeuveClicquot

Creators aren’t just partners at Roblox — they’re part of the roadmap ?? Roblox Global Director of Influencer Marketing Aliana Miller shares how at the Roblox Developers Conference, the platform went beyond connecting influencers with developers by unveiling a product roadmap tailored to creators. This strategy highlights how creator collaborations are redefining the future of both marketing and product development. Access all CreatorIQ Connect sessions and insights here: https://hubs.li/Q02VHyr00 #Marketing #CreatorMarketing #Roblox #CreatorIQConnect

Marketing is at a tipping point — and creators are reshaping how brands connect with consumers, and how they allocate resources to do so. Swipe through creator-specific insights from our newest State of Creator Marketing Report to understand changes in creator platform usage, creator satisfaction, and compensation ?? Find out how your brand can leverage these trends to build stronger, more authentic partnerships with creators: https://hubs.li/Q02YdXYL0 #CreatorEconomy #CreatorMarketing

On this special episode of Earned, we’re sharing memorable interview highlights from speakers and marketing experts at CreatorIQ Connect 2024! Tune in to hear from: ?? Danessa Myricks, CEO & Founder of Danessa Myricks Beauty ?? Kim Larson, Global Managing Director & Head of YouTube Creators at YouTube ?? Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics ?? Emanuel Macias, Lead Product, Creator Intelligence at AT&T ?? Apphia C., Director of Social Media and Influencer Marketing at BeatBox ?? Lloyd DSouza, SVP Global Head of Central Video at Condé Nast Apple Podcasts: https://ow.ly/pkK050U5Fmv Spotify: https://ow.ly/cja350U5Fmu YouTube: https://ow.ly/XKHH50U5Fmt #EarnedPod #CreatorIQConect #CreatorEconomy

As the world’s largest food and beverage company, Nestlé uses CreatorIQ to discover creators, vet partners for brand safety and alignment, and unify global teams with streamlined workflows. "Our goal with creator marketing is to create meaningful and genuine connections with our target audience. We aim to leverage the power of influencers to raise brand awareness, drive engagement, and ultimately increase our sales" - Eduardo André, Global Social Media and Creator Expert at Nestlé Learn more about their CreatorIQ experience and program goals: https://hubs.li/Q02XW98G0 #CreatorIQ #CreatorEconomy #CreatorMarketing

Creator discovery isn’t a one-and-done task—it’s an ongoing strategic effort. Use our guide to master the aspects of creator marketing that can most impact your programs: ?? Evaluate Creator Impact: Track performance metrics like engagement, reach, and conversions to see who’s driving results ?? Measure Share of Influence: Go beyond engagement by assessing Earned Media Value (EMV) for a fuller picture of creators' impact ?? Optimize Your Search: Use performance insights and AI recommendations to identify creators that will grow your community ?? Monitor Community Health: Keep tabs on your creator network’s performance to know who to engage for optimal results Analyze performance trends to enrich your search and unlock smarter, faster, and safer creator discovery: https://hubs.li/Q02NVvPf0 #ContentCreators #CreatorEconomy #CreatorMarketing