Frank Cooper III the Chief Marketing Officer at Visa suggests that more legacy brands should think of themselves as “creator brands.” “Rather than interrupting a user’s experience, a creator brand develops content that adds value to the creator experience," he said." Like creators in general, creator brands can develop content that people want to see and drive community and commerce from that content.” This Forbes story dives into how legacy brands can adapt to the creator economy. https://lnkd.in/etRcJV7v
CreatorForce
娱乐提供商
Santa Monica，CA 203 位关注者
Connect. Collab. Create. Connecting brands to the next generation of creators, celebs, and influencer talent.
关于我们
? CreatorForce collaborates with consumer brands to introduce and negotiate talent partnerships for a variety of deal structures, including ? + Equity relationships + Endorsements + Campaigns + New ventures Sign up for our newsletter: https://forceb.co/Newsletter
- 网站
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https://www.creatorforce.co/
CreatorForce的外部链接
- 所属行业
- 娱乐提供商
- 规模
- 11-50 人
- 总部
- Santa Monica，CA
- 类型
- 私人持股
- 创立
- 2023
- 领域
- celebrity、influencer、cpg、consumer brands、talent、creator和endorsements
地点
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主要
获取路线
US，CA，Santa Monica，90402
动态
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A fascinating look a funding for U.S. creator economy startups, courtesy of Kaya Yurieff.
WE ARE SO BACK (sort of). Funding for U.S. creator economy startups?increased for the first time in two years, bucking a continued slump in overall funding for American startups. Investments in these U.S. startups more than doubled in the first three months of the year to nearly $341 million year-over-year, according to the latest data from The Information’s?Creator Economy Database. Compare that to last year’s dismal results, when funding dropped at least 46% each quarter. But founders shouldn’t get too excited about the rebound. VCs aren’t whipping out their checkbooks like they were in 2021, when U.S. creator startups raised an average $1.5 billion?**per quarter.** Many have been burned by bets that haven’t panned out. Other startups are still struggling to get to profitability or are?seeking buyers. Still the rebound is a good sign for the sector, especially as startups are much more prudent with the money they have. Dive more into which deals drove the rebound and other trends here: https://lnkd.in/esUtWvfp
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Traackr, a data-driven influencer marketing software, rounded up the hottest TikTok beauty influencers of 2023, and Sabina Gault pointed out this interesting stat. Read about this and more in the CreatorForce newsletter ? https://shorturl.at/ctM58
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