Creatorbuzz

We are still in the early stages of B2B SaaS using influencer marketing. But HockeyStack is crushing it so far.

Congrats to our client Default on the recent fundraising announcement and new intent offering! We love working with y'all and are really enjoying this COUP Champagne!

Loved how this video turned out for our client HockeyStack!

Love how this video came out for HockeyStack produced by the team at Creatorbuzz!

One of our clients achieved a $8 CPM. Here's how ?? For context, B2B CPMs could be quiet large due to the price of the products we're promoting. However, budgets can go A LOT further on LinkedIn due to the lack of competition and potential reach. Second, we always recommend nano and micro creators who make big impacts for a lower investment compared to macro or mega creators. Lastly, give the creators creative freed!!! We collaborate closely with our creators and trust their content style. Perfect example is Storylane's campaign with Will Aitken which achieved over 1M impressions. Want to execute an Influencer campaign for your business? Hit us up ?

The obvious truth is that B2B Influencer Marketing is inherently different than B2C. Why? Because the way people buy and the price tag on the item. In B2C, somebody can scroll, see a product, and put their credit card in to purchase the item. In B2B, you may have to loop in your team, talk to sales, involve procurement, get budgets approved, introduce legal, etc. The entire process could take 6 months. So we need to market differently. So what does this mean? Longer campaigns and value-driven CTAs. Full episode here https://lnkd.in/e6QFdsyH

Running out of content ideas? Here are 4 content pillars to use in 2025 ?? 1?? Brand Story Why was your company created? What problem does it solve? What unique experience or view point does your founder have? 2?? Build in public Build in public is not just sharing you crossed $1M in revenue. You know those internal conversations you have with your team? Those are the things you share. The good, the bad, the ugly. Your customers want to see more how your business is run. 3?? Customer stories This is something I need to do more of. Share customer wins and how they solved a particular problem. This does 3 things. (1) Makes your customers seem like super heros, (2) can help others solve a similar problem they may be experiencing, and (3) shows your company isn't just talking the talk. 4?? "Stopping the Scroll" These are your riskier, top of funnel content. Think ClickUp. This is the content you don't see too often on your timeline. This can include skits, marketing stunts, and new formats. Just be DIFFERENT. What other content pillars would you add to the list?

This is your sign to buy toys for the kiddos this holiday season ?? Vin and Kieran spent $2,000 at the local Walmart buying toys for kids of all ages. Super fun event!

93% of B2B Marketers plan to invest into Influencer Marketing in 2025. Why? Because Advertising is becoming more expensive. With less ROAS. Sales outbound is hard. Reply rates are sitting at 1-2%. Buying is changing. Buyers want to engage in communities and with influencers. You can watch my full presentation from #B2BMX here https://lnkd.in/egCJWbXi

Most people think Influencer Marketing is just paid posts. But here's how influencers can impact late stage deals ?? Imagine you sell a Sales Technology tool and could bring on somebody like Morgan J Ingram to help influence the sale? Buyers would be more likely to make that purchase if a third part they trust is brought into the deal. What do you think? Have you tried this?