Creator Authority

According to eMarketer, "LinkedIn will rank a distant third this year when it comes to share of social ad revenues." But, that's changing quickly. LinkedIn isn’t just a professional networking site anymore—it’s becoming one of the most important ad platforms and the next frontier in influencer marketing. With global ad revenue projected to reach $7.31 billion in 2024 and growing to $8.25 billion in 2025, here's why LinkedIn is poised for massive growth: ?? ?????????????????? ???????????????????? LinkedIn’s community surpassed Reddit in engagement. ? Weekly comments are up 50% YOY ? LinkedIn now sees 45 million comments per week ? Comments are viewed 6 billion times weekly ?? ?????????? ???????????????? 60% of all social media time is spent watching video, and LinkedIn is catching up. Video is the fastest-growing format: ? 36% year-over-year growth in video viewership ? Live events have grown 14% YoY ? Engagement with video is 40% higher than any other format ? 63% of B2B buyers say video informs buying decisions. ?? ?? ?????????? & ?????????? ???????????? LinkedIn is the most trusted platform for B2B content (39%), followed by: ? YouTube (29%) ? Instagram (11%) ? Facebook (9%) ? Twitter/X (7%) ? TikTok (1%) ?? ?????? ?? ???? ????????????????’?? ??????????????-?????????????? ?????????????????????? 13.6% YoY increase increase in GenZ users flocking to the platform the US. The platform has become a respite from the "overly curated or snarky posts common on other social networks." ?? ???????????????????? ?????????????????? ?????????????? In March of this year, LinkedIn expanded the role of Thought Leader Ads, now advertisers "can sponsor content from any member—not just employees".??Just last month they even expanded these into Newsletters. These ads have shown impressive results, averaging: ? 2x higher click-through and engagement rates ? 23% lower cost per lead ? 48% higher lead gen form completion rate ?? LinkedIn today feels like YouTube in 2010—on the verge of a tipping point. How could it not be? This is a brand safe platform with wildly engaged creators, an affluent/qualified audience of business decision-makers, with new tools emerging to support creator/brand partnerships. ---- Enjoy this? ?? Repost & follow Brendan Gahan for more. Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority.

Where is LinkedIn headed? We attended LinkedIn's #partnerconnect and have the scoop. Read the detailed breakdown below ??

Gen Z is making waves on LinkedIn, and here’s why it’s a big deal for influencer marketing: ?? Fastest-Growing Demographic: Gen Z is LinkedIn’s fastest-growing age group, with 21.1 million US users in 2024, marking a 13.6% year-over-year increase . As they enter the workforce, more Gen Zers are turning to LinkedIn for career advice and professional networking. ?? Break from Other Social Platforms: Unlike other platforms driven by viral trends, Gen Z values LinkedIn for its focus on meaningful, professional connections. They’re drawn to the platform as an escape from overly curated content and instead prioritize building genuine relationships. ?? Focused Engagement: Gen Z is leveraging LinkedIn to network and build their careers, adding more connections per month than any other generation . This makes LinkedIn the perfect platform for brands looking to engage a young, motivated audience with professional goals. ??With Gen Z’s rapid growth, LinkedIn is primed to be the next frontier for influencer marketing. Follow Creator Authority for more insights from our conversation with Natalie (Corporate Natalie)

What makes your LinkedIn feed different from other social platforms? LinkedIn is all about depth over breadth—prioritizing meaningful, professional connections over viral reach. Here’s why it’s a game-changer for influencer marketing: ?? Professional Graph Focus:? While platforms like TikTok chase viral trends through an interest-based graph, LinkedIn doubles down on the professional graph. This results in more relevant, career-driven connections and stronger engagements. ?? Higher Engagement:? Over the last year, users have seen a 10% increase in views from their followers. Why? Because LinkedIn values professional relevance, not just follower counts. This plays out in campaigns with higher CTRs, engagement, and downstream metrics. ?? Community Over Clout:? Unlike other platforms that prioritize virality, LinkedIn fosters community and meaningful connections. It’s about building relationships that matter for both influencers and brands. LinkedIn isn’t just joining the influencer game—it’s an untapped goldmine for B2B marketing with a booming audience and robust community growth. ?? Follow Creator Authority for more of our conversation with one of our advisors Natalie (Corporate Natalie).

Curious about LinkedIn Influencer Marketing? We sat down with one of our advisors,?Natalie (Corporate Natalie) and explored this topic. ?? More Qualified Audience:? LinkedIn users are twice as affluent as the average internet user and 1.36x more so than Facebook users. This means a highly engaged, high-value audience for brands looking to make an impact. ?? Gen Z is Growing Fast: Gen Z is the fastest-growing audience on LinkedIn. In 2024, an estimated 21.1 million Gen Z users are on LinkedIn in the U.S., with a 13.6% year-over-year increase. This surge is bringing fresh energy and engagement to the platform. ?? Video is Exploding:? LinkedIn’s beta vertical feed is seeing incredible success, with creators gaining hundreds of thousands or even millions of views. Video uploads are up 24% year-over-year, making video a key growth area for content creators. ?? Professional Graph vs. Interest Graph:? Unlike TikTok or Instagram, LinkedIn focuses on meaningful, professional connections instead of viral content based on user interests. This leads to more impactful engagements that foster long-term relationships and career growth. It’s depth over breadth, community over clout. ?? Higher ROI for Marketers:? While LinkedIn has a smaller share of social ad revenue, 70% of marketers say LinkedIn delivers positive ROI—higher than platforms like YouTube or Instagram. For brands looking to build deeper connections, LinkedIn influencer marketing is the way to go. Curious about LinkedIn influencer marketing? Follow Creator Authority for more insights!

How is LinkedIn supporting? influencer marketing? 1?? Thought Leader Ads: LinkedIn’s revamped Thought Leader ads let brands amplify creator content with paid media, driving 1.7x higher click-through rates and 1.6x more engagement than standard ads. 2?? Creator Support: Since 2021 LinkedIn has invested heavily in creators. They launched Creator Mode, hired partner managers, and launched a Creator Accelerator Program. The byproduct has been a 46% increase in public content shared (2021-2023). 3?? Video Surge: Video is exploding on LinkedIn. The beta vertical feed is performing incredibly well, with creators pulling in hundreds of thousands to millions of views. MSFT’s earnings call even highlighted that video uploads are up 24% year-over-year. ?? LinkedIn’s investments are making it the go-to platform for B2B influencers. Follow along for more of our conversation with Natalie (Corporate Natalie) Interested in LinkedIn influencer marketing? Follow Creator Authority for more insights!

Why Is LinkedIn Influencer Marketing is the Next Big Thing ?? Natalie (Corporate Natalie) shares her thoughts with us: ?? For B2B LinkedIn outperforms all other platforms (X, Instagram, TikTok, etc). ?? LinkedIn has invested heavily in cultivating a creator community. ?? It's early for LinkedIn influencer marketing - and right now there's a huge opportunity for brands to have an outsized impact. Brands that jump in now will be able to make a massive impact —before the space gets crowded. If you’re a creator or a brand, the time to act is now. ---- Interested in LinkedIn Influencer Marketing? Follow Creator Authority.

Want to Start as a Content Creator? Natalie (Corporate Natalie) shares her advice for getting started. If you’re just getting started, start on LinkedIn. ?? ?Why? You’re already spending 40+ hours a week working in your area of expertise, so why not talk about it? ?? Unlike other platforms where there’s pressure to create video content, LinkedIn lets you ease into content creation. ?? Set small goals, stay consistent, and build from there. Once you get comfortable, you can expand to other platforms! ?? Tip: Start with what you know and what you do best — your work. —- Interested in LinkedIn influencer marketing? Contacts us Creator Authority

Want to Crush it as a LinkedIn Creator? Natalie (Corporate Natalie) & Brendan Gahan discuss best practices to create engaging content that builds your personal brand and grows your following: 1?? Post Consistently — Show up every day. Consistency builds visibility and trust. Even if you can’t post daily, keep a regular schedule to stay top of mind. 2?? Engage with Others — Remember, it’s a social platform! Comment on posts, share insights, and add value. The more you contribute to the community, the stronger your connections will become. 3?? Know Your Niche — Specialize. Find your focus area, and create content around it. This will help you attract the right audience and build credibility faster. Follow these, and you’ll be well on your way to LinkedIn success! ??

Featuring LinkedIn influencer Ross Pomerantz, Brendan Gahan, Founder of Creator Authority (the first LinkedIn influencer marketing agency), LinkedIn's Tyrona (Ty) Heath and Jasmine Enberg of EMARKETER. This game show-inspired panel? at #Brandweek saw our expert panelists react to brands on LinkedIn and provide influencer strategies, insights, and actionable creative solutions in real time.? ? “Red flag - any time you try to force product marketing into a video. You’re all guilty of it. ‘AI-powered scalable solution!’ No one talks like that. I’d rather show, not tell. But then again, everyone’s got a price. I’ll do it if you want me to, but it’s going to suffer. I’ll tell brands up front that it probably won’t perform. If you want me to drop some product language in the first five seconds, swipe, see ya. That usually happens when there are too many stakeholders involved," said Pomerantz.