Creativ Strategies

Our mission is to advance the next generation of media and tech brands through inventive technology and marketing solutions.

Macro influencers remain the most preferred choice for enterprise marketers, with 81% in 2023 and 68% in 2024, followed closely by a rise in interest in mega influencers, increasing from 48% to 60%. According to this study, marketers report a decline in interest in working with nano and micro influencers. Brands are putting more dollars towards raising brand awareness, loyalty, and conversions through high-impact, talent-centric campaigns to maximize reach and exposure. While larger influencers are pricier, brands are finding that association with them generates meaningful brand exposure. #influencermarketing #advertising #Influencers

Warner Bros. Discovery has settled its legal disputes with the NBA and agreed to end its 40-year relationship as a carrier of live NBA games in the U.S., with Disney, NBCUniversal, and Amazon Prime Video taking over as media partners starting in the 2025-26 season. The settlement grants Warner Bros. Discovery rights to highlights for Bleacher Report and House of Highlights, a continued NBA Digital partnership, and international live game rights in select regions, while “Inside the NBA” will be licensed to Disney platforms but remain produced by TNT Sports. This shift reflects the NBA’s broader strategy to embrace streaming and broadcast platforms that can better engage younger audiences, underscoring the ongoing evolution of sports media distribution in the face of cable TV’s declining influence. #sportsrights #advertising

Our case study page is now live on our website! The page is divided into 2 sections: Insights, and Strategies. Feel free to take a look at the client work we've completed across PR, Creative, Digital, and Data Science + AI!! Shoutout to Marzee for helping us bring this to life!! Take a look Here!: https://lnkd.in/ep7XRfh6

Let's Go Kelly!!

Enterprise marketers measure the success of Influencer campaigns mostly by Reach (CPM) (50%), followed by engagement rate (48%), Conversions (46%), and Sales (44%). Reach and engagement rate are powerful indicators of how effectively the content generated interest and connection with a target audience on a large scale and within budget. The creator economy is an evolving sector. Currently, marketers tend to value broad audience impact and cost efficiency over traditional sales metrics to gauge campaign success.

Congratulations to the News 12 Connecticut team on their 67th New York Emmy win! Frank Bruce Rosen and Christopher Wood (of News 12) brought home the "Technology News" New York Emmy for their "Fight, Robots, Fight!" segment featuring the National Havoc Robot League. Check out the Emmy award-winning segment here:?https://lnkd.in/gRycjWRq. See the full list of 67th New York Emmy winners here:?https://lnkd.in/geQJemWp. #NHRL #FightRobotsFight #Emmys #NewYorkEmmys #News12 #Connecticut

Netflix’s ad-supported tier has reached 70 million monthly active users globally, two years after its launch, with over half of new sign-ups opting for this cheaper, ad-enabled plan. The platform has seen steady growth across all regions, and it recently announced a sell-out of ad inventory for its upcoming NFL games, drawing big advertisers like FanDuel and Verizon. This success highlights the industry’s shift towards ad-supported streaming as a profitable alternative to traditional TV, offering both affordable plans for consumers and a lucrative revenue source for streaming services. #Netflix #Advertising

?? Read our 7 media predictions based on the new administration. Demographic changes, voter preference shifts, and new policy directions are forever changing our relationship with media. We cover the expected changes including more consolidation, regulatory reform, reduced agency powers, media fragmentation, polling's decline, global U.S. investment, and much, much more. Plus a raft of cascading news for the advertising and media industries: ???? Media executives praise no regulatory environment ?? Streaming TV revenues replace traditional TV ?? Voter preference and conversations on the internet ?? Thankskipping, an American tradition For smarter marketing and media savvy, SUBSCRIBE to the #CreativBrief !

Have you ever asked, what does the internet think? Creativ Strategies does just that. We just released our first public research study -- analyzing and summarizing a random sample of 360,000 comments across YouTube using ELLAIN, our proprietary stack of LLM's supported by 4 North American patents. So, what does YouTube think about Trump vs Harris? The chart below reveals the top 2024 Election issues by share of voice measured from our study. Checkout the one pager to learn more. Reach out to us to receive the whole study!: https://lnkd.in/es3sxdjv