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Request Your Free eBook Now: "Guide to Navigating the B2B Customer Journey" Brought to you by InformationWeek! Audiences are shifting. Marketing tactics need to be more effective. This guide to navigating the B2B customer journey shows the way forward. Today’s savvy, digitally native audiences almost exclusively prefer to start their buying journey alone and have less loyalty to once-reliable channels. To capture their attention – and eventually close the deal – you need to employ strategies and tactics to meet them where they are today and anticipate where they’ll be tomorrow. This eBook provides the blueprint – along with insights and anecdotes from digital marketing industry leaders – for navigating the customer journey multiverse, including: * Why a sales funnel is not a customer journey * What B2B buyers expect from sales teams right now * How to respond proactively to the changing role of content * How to conduct audience research the right way * Your three-step process to get started It’s time to embrace the customer journey multiverse. From established digital and physical channels to emerging touchpoints, we’ll show you how to serve today’s multifaceted B2B customers and drive business growth. Download here: https://t.ly/qDdqY

Request Your Free Guide Now: "Supercharge your 2025 Inventory Margins with AI-enabled best practices" Learn workable data strategies used by top brands The ability to put inventory in the right place at the right time determines whether your margins will sail or sink. But 49% of demand forecasts miss the mark - leading to lost sales, operational strain, and poor customer service. “The Complete Guide to AI-driven Inventory Management” draws from management teams at top retail brands - including American Eagle, Panasonic, and many more - to offer?practical methods for boosting inventory margins?in the short and long term. What’s inside: * Understand the root causes of planning errors through a 200-retailer survey * Learn which AI-enablements improve planning accuracy and processes * Access proven inventory strategies for increasing sell-through by 13 points or more * Explore how AI-driven inventory drives 60% faster turns through real-life case studies Don’t miss your chance to make incredible gains in 2025 - download today! Download here: https://t.ly/ilrrQ

Request Your Free Playbook Now: "A Technical Platform Selection Guide for Modern B2B Commerce" Learn how manufacturers and distributors stay competitive in the current B2B market by providing customers with a modern, self-service experience. To stay competitive in today’s B2B market, manufacturers and distributors must offer customers a modern, self-service experience that allows clients to manage the buying process independent of sales representatives or customer service agents. This experience must be intuitive and efficient, allowing buyers to complete orders quickly — without extensive technical knowledge. Overcoming these obstacles often involves choosing a new commerce platform and tools designed to serve the unique needs of B2B businesses. The right platform will be robust, with comprehensive functionality that accommodates your business processes and the processes of your buyer organizations. In this playbook, we’ll walk you through how to select the right commerce platform for your organization, including discussions about: * Pragmatic composability * Minimizing time to market * Leveraging software to help digitize the buying process * Using extensions and customizations to meet specific business requirements Download here: https://t.ly/WAHkl

Request Your Free Report Now: "Unlocking Insights from Pharma Decision-Makers" Medical affairs, marketing/brand management, sales and business development and executive-level decision-makers share their perspectives on industry engagement opportunities. Medical affairs, marketing/brand management, sales and business development, and executive-level decision-makers share their perspectives on industry engagement opportunities in HCP marketing. This brief report reveals unique challenges and highlights effective solutions to maximize their brand’s impact at medical conferences. Download here: https://t.ly/cM0hZ

Request Your Free eGuide Now: "9 AI Prompts To Boost Holiday Sales & Marketing" Boost your holiday marketing with 9 powerful AI prompts for quick, high-converting campaigns--plus insights into the top CRM for small businesses. Get your business ready for the biggest spending season of the year with Keap’s comprehensive eBook designed to simplify your holiday campaigns. Leveraging AI and a powerful automation software like Keap can save time, reduce stress, and create impactful marketing content with ease. This guide offers 9 ready-to-use AI prompts for crafting engaging emails, landing pages, and text campaigns that resonate with your audience. Download the eBook now to transform your campaigns this holiday season. Download here: https://t.ly/dtWfq

Request Your Free Guide Now: "7 Ways to Amp Up Your Marketing Web Forms" Check out these 7 techniques to make your web forms drive campaign success--and lighten your workload. Every interaction with your audience is an opportunity to drive engagement and improve lead generation; when done right, web forms can become powerful lead magnets. Get 7 techniques to transform the effectiveness of your web forms in achieving your campaign goals in our free guide! Learn about: 1. Mobile optimization 2. Lead routing 3. Form personalization 4. and more… Don’t miss out on these insights to elevate your web forms and boost your campaign performance! Download here : https://t.ly/o59Oy

Request Your Free Playbook Now: "A Technical Platform Selection Guide for Modern B2B Commerce" Learn how manufacturers and distributors stay competitive in the current B2B market by providing customers with a modern, self-service experience. To stay competitive in today’s B2B market, manufacturers and distributors must offer customers a modern, self-service experience that allows clients to manage the buying process independent of sales representatives or customer service agents. This experience must be intuitive and efficient, allowing buyers to complete orders quickly — without extensive technical knowledge. Overcoming these obstacles often involves choosing a new commerce platform and tools designed to serve the unique needs of B2B businesses. The right platform will be robust, with comprehensive functionality that accommodates your business processes and the processes of your buyer organizations. In this playbook, we’ll walk you through how to select the right commerce platform for your organization, including discussions about: * Pragmatic composability * Minimizing time to market * Leveraging software to help digitize the buying process * Using extensions and customizations to meet specific business requirements Download here: https://t.ly/BHSL6

Request Your Free eBook Now: "9 Key Metrics to Track Marketing Success" Creating a marketing campaign takes a bit more than just some creative flair and a catchy slogan. Behind every successful campaign lies a robust strategy, driven by data and measurable outcomes. In a world where marketing channels are diverse and consumer behaviors are constantly evolving, staying grounded in analytics is not just an option—it’s a necessity. Understanding and analyzing key metrics can make the difference between a successful campaign and a failed one. They help you make data-driven decisions, optimize your marketing efforts, and most importantly, demonstrate the ROI of your activities. This eBook aims to guide you through the 9 most crucial metrics that every marketer should track to measure success effectively. By the end of this guide, you’ll not only understand the importance of each metric but also know how to leverage them to fine-tune your marketing campaigns for optimal results. Download here: https://t.ly/7VZHQ

Request Your Free eBook Now: "Your Marketing Planning Checklist for 2024 (and beyond)" Saying that 2023 was a challenging year for marketing teams and businesses is like saying nothing. Companies have had to pivot their strategies, adjust their budgets, and think outside the box in order to stay afloat. Now it’s time to plan for the future and make sure you have everything you need to succeed. We’ve created?a special checklist for you?to help you fine-tune your marketing planning for 2024. Feel free to copy it, adjust it to your business case, and follow in 2024 – and beyond. Download here: https://t.ly/2et6X

Request Your Free Buyer's Guide Now: "Buyer's Guide: How to Choose Marketing Resource Management (MRM) Software for Your Business" Whenever a business considers switching to Marketing Resource Management (MRM) software, they should first understand what they are getting into. MRM software can help streamline the marketing process and free up valuable time for other activities that may be beneficial to the organization. But not all MRM solutions are created equal and selecting an effective one can be difficult. We’ll guide you through the process of selecting MRM software for your business. But before we dive into details, let’s fully grasp what MRM is and how it can benefit your business. Download here : https://t.ly/0MKCA