Create Global Marketing Agency

There are two types of Las Vegas at 3am: There's the party people in their tight clothing, running around from the night before. Then there's me - just waking up and finding a secluded spot to crank out an email. I was at the coffee shop (slash... club?) this morning and I could overhear this dude bragging to a girl about how he's a digital marketer. There he was, drunk out of his mind, unmarried, talking talking talking while a real digital marketer stood 3 feet away about to practice his craft. His story made it into in my email. Do you think MY story will make it into *his* email tomorrow morning? Or will he be too hungover to get up in a few hours while this message is printing leads? Life is about choices. And the ones we make when we're young are important, sure. But the ones we make *right now* are more important. Getting a good night's sleep. Doing what we said. All that kinda stuff. The choices compound in every area - for example, you could DECIDE to make 1 hour of cold calls today. Or you could say "oh it's Saturday nobody will answer me" and go back to bed. One will grow your business, one won't. You COULD google industry conferences in your city and go hang out with a bunch of chiropractors or dentists and pitch them on your service in person - thus being the only agency guy at the whole event and book 60 meetings in a few hours... or you could go to the bar and hit on ladies that you'll forget about the next day. Choices choices... Queue that cold email campaign or watch another movie? I'll share some more stories of these mastermind onboarding calls as we go on, but for now... I have an email to write.

I’m currently working on developing & implementing the Growth Creator Funnel for a few partners & I was pulled back to Hormozi’s case study. Going from losing everything to making $20,000,000 profit in 18 months is INSANE. Ahah. But what’s even more crazy is giving it all up to become a creator…?? And I have quick question for you reading this, Do you think in 2024 -> the most important skill is knowing how to operate a business ( think marketing, sales, finance, talent, etc) Or Is it the skill of acquiring attention at a discount ( or for free) with content & building an audience? Knowing that the Hormozis made many many millions from being great at operating & scaling companies ( gym launch, ALAN, Prestige labs) in 5 years, And that they now leveraged their brand to build a multiple 9 figure portfolio of companies generating probably multiple 8 figures per month in 3 or 4 years. What skill do you think is more important? Dm me the answer on instagram!

We’re now building and scaling YouTube channels for all our partners. It’s one of the main components of the Growth Creator Funnel, as it’s an evergreen asset that funnels in the most engaged and educated leads. Now… why are our partners who set out to start companies to be free and maybe even stay under the radar deciding to build YouTube channels? The answer to this question is the important thing that I want you to understand if you want to be FREE in this new world of Creators. Last night, before going to bed, I was watching YouTube, and I wasn’t watching some vlogs or entertainment. I was watching billionaires—Bill Gurley, partner at Benchmark ($8 billion net worth), and Brad Gerstner, CEO of Altimeter Capital (his net worth isn’t public). Why would investors and venture capitalists be making content about nuclear, A.I., IPOs, etc., on YOUTUBE??? Well, like any business owner, they need attention, leads, appointments, and clients. They’re getting 60,000+ people to watch their content each time they drop an episode—do you know how much money is in this type of attention? If you had an investment firm, would you rather spend months outreaching or paying META to get you leads, OR, Would you rather talk about interesting stuff and get the RIGHT QUALITY leads coming to you without spending a dime on marketing? If billionaires are making content for their business, what makes you so special to think that your ideal client is going to choose to invest with you when: - No one knows you, - No one trusts you, - No one has ever gotten value from you? We believe that becoming a creator or having educational content as your front is the single greatest opportunity to OUT-EARN your competition. If you’re tired of being treated like a nobody by your prospects, watch this video and schedule your Growth Creator Funnel Walkthrough Session. You owe it to yourself to be great! Calvin P.S. Every company we’ve scaled past $100k-$200k/month with 65% profit margins all had a YouTube channel, and I bet that in the last year, you’ve primarily spent your money with someone who had a YouTube channel.

WATCH OUT FOR THESE MASTERMIND RED FLAGS I watched one of our sales reps last night do a call with a potential mastermind member who COULD NOT stop comparing us to the other masterminds out there It sounded like this guy had talked to everyone and was comparing value.. not the smartest use of his time as 1 hour of taking action is worth 10+ hours of price shopping But as somebody who is committed to building the best value in masterminds and pulling down this walled garden of information... I enjoyed listening in - because we win on every point. So in case you were wondering, before you go talk to the other business masterminds out there, here's are 3 red flags you'll see: 1) You HAVE to talk to a closer and the pricing is not listed anywhere This is a common pricing tactic to figure out how much money you can afford... and then they will charge at that level Get in one of these funnels and after joining you might find out the guy next to you paid 10k more than you for the same thing... Or worse, you're that guy to somebody else. Our mastermind has 1 flat price. $497 a month. And you don't have to get sold to by a closer. But if you want, my wife will give you a call after you fill in your application. Onto the next red flag 2) HIGH pricing and minimums So you join, and you like the monthly price of a mastermind (average pricing is 1k or more a month) but it's sketchy so you want to cancel. Well guess what? You can't. You signed a year long contract and now you need to pay it or face consequences. This is also a common agency pricing strategy, but we're doing differently at the AB Mastermind Because I think that YOU as the student know whether it will work for you quick. And if you find out even after a month that you're not committed to doing the work or if the quality isn't what you like Then you should be able to move on quick. Don't get caught in a cycle of debt joining mastermind and mastermind That's stupid, ridiculous... and common 3) They IGNORE You Just had a mastermind member join and tell me all about the last one he was in Who unfortunately was taught by one of our former students (but hey, every cold email mastermind is - haha) This guy, after joining the mastermind, had to wait DAYS for his replies. This is what happens when you pay all up front.. there's NO INCENTIVE for the mastermind owners or coaches to help you. So, as you can see here we've put together quite the offer for you: * A one on one with me (worth 4k) * 4x calls every single week (worth 6k/month) * 30+ hours of courses on growing your business * Cancel anytime with no contract, no closing call and no BS Seriously. Why don't the other guys offer this? Because they suck.

I’ve finished the presentation on the 5 Growth Creator Models! It was heavy work so I had to reward myself with a bagel and a coffee afterward ?? Today I want to give you a glimpse of what we’ll cover when the episode will drop (Yesterday I said it will drop today but maybe tomorrow - I’ll keep you updated either way) But first I want to make a disclaimer: This Isn’t For You If You’re A Beginner! This will only be for: Agency owner or consultant who’s mastered delivering a specific transformation (preferably growth) for a specific niche. Anyone stuck between $20k-$100k/m & finally ready for a model that allows you to scale past $100k-$500k/m effortlessly and most importantly ETHICALLY. What I tried to do with these is summarize all the models responsible for having our partners scale to past $100k-500k/month in 12 months or less And so, just like I explained yesterday, we have 5 Growth Creator Models: Value Creation Model, Acquisition Model, Fulfillment Model, Moat Creation Model, Retention & Ascension Model. Today I want to give you a deeper dive into “Moat Creation Model” and “Retention & Ascension Model”. Moat Creation Model: The world isn’t all sunshine and rainbows, market dynamics make it HARD for even someone with a great offer, a great acquisition infrastructure, a great fulfillment to stay profitable and alive for over a decade! I know this because I’ve spent the last 9 months learning about how capital allocators/investors make decisions on what companies to invest in and which ones aren’t worth investing in or acquiring. From this research & the results we’ve seen, I’ve decided to add this as the 4th model we apply for all partners! This simple process makes it so that we can have the highest profit margins due to the fact that clients who trust you before they purchase tend to spend 3x more money and they also require a shorter sales cycle, helping us reduce the Cost to Acquire Clients. [from internal data] Retention & Ascension Model: This model might be the most exciting of all of them, see one thing everyone tends to forget is that a business is only as valuable as how predictable and sustainable it’s future cash flow is. Everyone focuses on client acquisition, for them the answer to all business problems is to give me more leads, more appointments and new closed deals. This problem creates a Growth Ceiling & with this last model that we apply for partners, I’ll show you how it never becomes a problem! This model is engineered with the goal of making you have a retention&ascension strategy in place so you don’t rely only on cash upfront. This is just a peek behind the curtain of what we’ll cover I am, cause looking back this is what took me from selling Commoditized services → Building & Releasing Infrastructures (insight, systems + talent) into clients’ companies that would create the inputs that led to the desired outcome. Subscribe to my YT channel HERE and click the bell to get the notifi