Crazy Egg

We’ve made some long-awaited improvements to A/B Test reporting in Crazy Egg, making it far easier to understand how your page designs are performing — without clogging your reports with unhelpful data. These updates are now live for all A/B Testing users, both new and existing: ???Time-series charts on test performance ???Compare conversion rates for multiple conversion goals ???Statistical significance reporting

It’s finally here. You can now filter across all your Website Heatmaps using multiple visitor segments, giving you better clarity on how different users are behaving on your website. With these filters, you can generate Heatmaps focused on activity from specific types of visitors: ???Audience Segment: New vs. Returning, Country, Day of Week, Time of Day ???Traffic Source: Previous page/domain, Search Engine, UTM parameters ???Engagement Type: Rage Clicks only, Dead Clicks only, Time to Click, Mouse Button ????Technology: Device, Browser, Operating System, Window Size ??Your own Custom Variables. Heatmap data filters are fully available now for all Crazy Egg subscription plans. Happy analyzing!

We’re thrilled to announce a powerful new feature that will take your A/B testing to the next level!??Introducing the seamless integration between Crazy Egg A/B Testing and Google Analytics 4 (GA4)! With this integration, you can now: ?? Gain Deeper Insights: Combine Crazy Egg’s detailed A/B testing results with GA4’s advanced analytics to understand how variations impact user behavior and conversion rates. ?? Streamline Your Data: Effortlessly synchronize your testing data with GA4 to have all your key metrics and insights in one place. ???? Optimize More Effectively: Use the combined data to make more informed decisions and drive better results from your experiments.

How to Improve Your Conversion Rate By 50% in One Day: https://lnkd.in/dXbEB2TC

Earlier this week, we discussed our Goals feature. But what goals should you consider? Did you know determining your conversion goal depends on your business model? Check out this article on our blog: https://lnkd.in/dmFyj_tW

What does “conversion rate optimization” mean to you? ? For most marketers, it’s synonymous with sales. But there’s more to it than just the bottom line. Various small milestones occur before a sale. And for businesses like nonprofits, sales aren’t the goal. Does this mean they can’t optimize conversions? Not at all. Conversion goals vary depending on your business type. Even if sales are your ultimate aim, smaller conversion goals matter. They show how smoothly prospects move through your funnel. Understanding your conversion goals is key to optimization. Come explore the types of conversion goals you might set with Crazy Egg’s latest feature - Goals. https://lnkd.in/dhj63xJy

Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo. Google and Yahoo are making changes to email marketing… especially for marketers who are sending out blasts to 5000 or more people per day. The first is your emails need to be under a spam threshold limit. That limit is ideally .1% or lower. It can’t go above .3% or higher or else your emails won’t be getting placed in people’s inbox. The second is they want you to authenticate your email. They want to make sure it is you sending out the emails and not someone pretending to be you. SPF, DKIM, and DMARC are the ways you let email clients know that it is actually you sending the emails. Your domain provider, such as Godaddy, can help with this. Third, you have to make it easy for people to opt-out. Having a one-click unsubscribe button is obvious but you also have to remove people from your list within 2 days if they email you.

???? Unlock the power of Crazy Egg A/B testing and transform your digital strategy! ?? Curious about the impact of different designs, messages, or layouts on your audience? With A/B testing, you can experiment and uncover what resonates best with your users. From website layouts to email subject lines, A/B testing offers invaluable insights into what drives engagement and conversions. ???? Embrace the data-driven approach to optimize your campaigns and enhance user experience. Don’t leave success to chance – let Crazy Egg A/B testing guide your decisions and propel your brand forward! ????

The power of A/B testing ??