Our Mission
Over the years, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that inspire kids to explore, discover, play, pretend, and dream. Whether it's providing the tools for children to draw everything imaginable, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about our mission to help parents and educators raise creatively alive children.
Learn more about CrayolaOur History
Our company has inspired artistic creativity in children for more than 120 years - since the first box of Crayola crayons rolled off the assembly line in 1903. The company began when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885. After noticing a need for safe, high quality, affordable wax crayons, in 1903, Crayola produced the first box of eight crayons and sold them for 5 cents. Click the link below to watch our history video!
The Colorful History of CrayolaOur Culture
Crayola's culture is demonstrated through what we call "Our Playground Rules" - Be mission driven, have courage, collaborate, be transparent, push forward, and foster a giving spirit. The Crayola culture starts with each Crayolian, and our daily tasks contribute to our overall mission of helping parents and educators raise creatively alive kids. We're committed to supporting our community through volunteerism, product donations, and charitable contributions. Learn more at the link below!
Crayola Cares