Crawford Group

What do you do when you have a team member who shines? You help them achieve their career goals and leverage their strengths so they can shine brighter! Nicole C. is taking on the role of Marketing Technology Director at Crawford Group. Her deep knowledge and passion for marketing technology, its management, optimization, and associated operations make her the perfect person to help our customers with some of their biggest marketing challenges. Congratulations, and thanks for being awesome Nicole! #leadership #marketingexcellence #success #careergrowth? #marketingtechnology #martech

Congratulations to our very own Flo (Miniscloux) Lewis on her promotion to Senior Director of Customer Experience and Events! She is our chief event guru, consummate customer advocate, terrific teammate, curious learner, and mistress of fun. #promotion #leadership #marketingexcellence #success #careergrowth #marketingtechnology #martech

As the winter chill sets in, it’s the perfect time to ‘wrap up’ the stress and plan an unforgettable team celebration! Crawford Group has FIVE festive event experiences to 'warm' your holiday spirit: ? Holiday Extravaganza Game Show: Competitive fun packed with laughter! ? Winter Olympics ? Winter Wonderland Games ? Holiday Laughs & Libations ? A custom branded gift box. Let’s make your next event truly magical. ???? https://hubs.ly/Q02YqSt10 #TeamCelebration #HolidayEvents #EventPlanning #CrawfordGroup #WinterFun

The holiday season is approaching fast, and event marketing is moving even faster! In 2024, it was all about bold, unforgettable experiences, so let’s dive into some of the standout trends that defined the year. 1. Immersive Experiences with AR/VR AR and VR are redefining event engagement. At CES 2024, virtual demos enabled remote tech testing, and Chanel’s virtual fashion show allowed global attendance. 2. Pop-Up and Micro-Events Brands are leaning into smaller, focused events. Coca-Cola’s ‘Holiday Cheer’ pop-ups created local connections, while HubSpot’s micro-events engaged niche audiences for product launches. 3. Sustainability and Ethics Eco-consciousness is key. Dreamforce 2024 highlighted diversity and green initiatives, meeting rising consumer expectations for ethical, value-driven events. 4. Data-Driven Marketing Personalization through data is trending. Amazon’s Web Services Summit used real-time insights to improve session recommendations, reducing friction and increasing conversions. 5. Innovative Use of Speakers Speakers are getting creative. INBOUND 2024 featured Hasan Minhaj mixing humor and insights, while TEDx introduced interactive, engaging formats to elevate the attendee experience. How are you planning to elevate your events this season? #eventmarketing #arvr #sustainability #popupevents #marketingtrends2024 #innovation #datadrivenmarketing”

Today’s consumers aren’t here for just a logo anymore! They want the real deal, brands that are as genuine as their grandma’s compliments and as community-driven as a potluck dinner. A 2024 TINT report shows that 82% of people are likelier to buy from brands with strong online communities. Patagonia’s cracked the code: doubling down on eco-values has turned customers into a loyal fan army. These folks aren’t just buying; they’re practically recruiting! When people start spreading your mission for you, you know you’re doing something right. So forget the flash. Bring on the realness! What’s your team doing to build a community that matters? #brandloyalty #communitybuilding #authenticity #digitalmarketing #customerexperience

On this Veterans Day, Crawford Group would look to pause to honor and express our deepest gratitude to the veterans who have served and sacrificed to protect our freedom. Your courage, dedication, and commitment are a constant reminder of what it means to serve with integrity and selflessness. To the veterans in our communities and teams, thank you for your service and the strength you bring to everything you do. Today and every day, we recognize your contributions and stand with you in appreciation. #veteransday #honoringservice #gratitude

As we head into the weekend, Crawford Group wants to extend a huge shoutout to Monique Belcher and Gabrielle K. ! Your exceptional support, quality, and service have truly wowed our customer, setting a remarkable standard of excellence and collaboration. Thank you for inspiring us all, keep up the fantastic work! #kudos #crawfordgroup #customersuccess

Generative AI and NLP are leveling up personalization. Bots are so “human” you might just say “thank you” when they answer! These AI-driven chatbots have graduated from answering FAQs to full-on intelligent conversations. They’re faster and smarter, and it feels like they’ll soon ask us how we’re doing! Unsurprisingly, nearly 70% of marketers are going all-in on chatbots this year (thank you to our friends HubSpot for the stat). These bots don’t replace the personal touch; they amplify it. So, is your team riding the AI wave or still testing the waters? For more on that HubSpot stat, dive into their complete study at the link below. https://lnkd.in/gPCwzKag #digitalmarketing #aiI #customerexperience

Feeling like you’re raking an endless pile of leaves or tangled in holiday lights this season? With Thanksgiving deadlines looming and Christmas festivities approaching, planning a team celebration might feel like just another thing to juggle. But your team’s event doesn’t have to take a back seat! Crawford Group offers fully managed, affordable event packages, whether in-person, hybrid, or virtual. We handle everything, so you can focus on what matters most, your team. To learn more, visit our Event Solutions page right here. https://hubs.ly/Q02X9MR70 #fallvibes #eventplanning #teamcelebration #crawfordgroup

So excited to be part of the inaugural Arrows Partner Program. As they say "better together" and we are thrilled to support our customers with more value and ROI from their HubSpot investment. #hubspotpartner #CRM