Craig Group

How Top Portfolio Companies Overcome Revenue Scaling Challenges Scaling revenue in private equity-backed companies will be a high-stakes challenge in the hypercompetitive 2025 market. Join us for an insightful session exploring growth roadblocks and strategies, including when to hire a CRO, scale lead generation, and prioritize overlooked initiatives like AI tools or sales enablement. Packed with actionable insights, this webinar is essential for private equity executives and portfolio company leaders aiming to build resilient, scalable revenue engines. If you can’t make it, click 'attend' to receive the replay link via LinkedIn DM so you don't miss out on the insightful exchange between Brian Gustason and Ajay Joshi.

Most PE firms don’t set their CROs up for success. Here’s how it usually plays out: - PE acquires a new company. - They hire a CRO to “fix” revenue challenges. - The CRO walks into a mess—unclear ICP, no scalable sales framework, misaligned marketing. - Instead of driving growth, they spend the next 12 months cleaning up. The result? - Wasted time. - CRO turnover. - Missed revenue targets. - Lower enterprise valuation at exit. And here’s the real danger: Every delay eats into your ability to sell at 3-5X in 3-5 years. PE firms operate on a timeline. If you’re spending year one fixing foundational problems, you’ve already lost a full year of compounding growth. By the time you try to scale, it’s too late to hit your multiple at exit. The best firms build the right foundation first—then let the CRO execute. At Craig Group, we fix post-acquisition sales & marketing bottlenecks so your PortCo can scale—without setting your CRO up for failure. Don’t wait until year two to fix year-one problems. Book a meeting with Craig Group and let’s build a growth roadmap that actually works.

Are bolt-ons getting a free pass? In a recent thought leadership piece, Ajay Joshi explored the risks of bolt-on acquisitions—overestimated synergies, cultural misalignment, and hidden pitfalls. Read more: https://lnkd.in/dSX5Z_9G #MergersAndAcquisitions #PrivateEquity #DueDiligence

Summer Craig knows how to scale a business quickly because that's exactly what she did at Craig Group with the help of the right talent, like VP of Operations Tricia Eaton. Here, she shares more about business growth with Lisa Resnick on The Seed podcast.

Ignoring these key market trends could be costing your portfolio company more than you realize. Swipe to discover why today’s market prioritizes marketing-led growth—driven by a more informed consumer base.

Ajay Joshi says the hardest part of sustainable portfolio company growth isn’t saying yes to opportunities—it’s saying no to distractions disguised as revenue.

Want to unlock organic sales growth? Increasing qualified opportunities is the key— and it all comes down to three areas. Follow along to discover how the Results Formula can accelerate your portfolio company's sales ?? Brian Gustason recently broke down the proven formula on a Craig Group LinkedIn Live. Connect with him to dive deeper into how your portco can use the Results formula today for results in Q1. ??

"Telling the truth but always with kindness." - Summer Craig shares how she grew into her leadership style on 'Into the Corner Office' with Brandt Handley.

? Q1 Is Half Over—Are You Ahead or Already Playing Catch-Up? The biggest growth mistake PE-backed revenue teams make? Slowing down in Q1. And now, with February in full swing, the window for early momentum is closing fast. ?? Prospects have fresh budgets—are they spending with you or your competitors? ?? Q2 slowdowns (spring break, summer travel) are coming—are you building enough pipeline now? ?? Every week you wait, catching up gets harder. If your Q1 growth plan isn’t firing on all cylinders, now is the time to act. Here’s how to course-correct and lock in early wins before it’s too late. ?? Brian Gustason outlines a Growth Q1 Playbook here: https://lnkd.in/ggrdsbVm Need a game plan to regain momentum? Craig Group helps PE-backed teams accelerate growth—before Q1 slips away. Reach out to Summer Craig Brian Gustason or Ajay Joshi ??

Most new CROs fail within 18 months ?—not because they're bad at their jobs, but because they're set up to fail. Before bringing in new leadership, Ajay Joshi advises companies to fix their processes and systems first; otherwise, they'll spend more time chasing data ?? than driving results ??.