Too many events aren't created to provide a great return on experience. Instead they are built on the fascade of the following: 1. Forced or Obligatory Attendance: Friends and Family attend because they know the host or company so they don't need a return on experience. 2. VIP: If you were at the event then it means you have type credibility or personal brand. You use the event to show your network you are "doing something". 3. Scarcity of ROE events: All of the events in the industry for the community all feel the same and don't offer a great return, so you can just host the same type of event. 4. "Brand Building": Just because you are building an event or experience to build a brand or strength the brand identity doesn't mean it can't offer a great return. Does SXSW offer a great return? Does Dreamforce Services Inc.? Does COACHELLA MUSIC FESTIVAL, LLC ? Does Adobe Mass? Maybe they don't need to anymore, but if you don't then it is much easier for a disruptor to steal your audience....
Crfted Events
会展服务
Dallas，TX 71 位关注者
We are in the business of crafting experiences that offer a better return. No one remembers Boring events!
关于我们
We transform the boring corporate event, virtual event, or internal event into a memorable experience. Most events are cookie cutter & aren't easy for an attendee to be transported back to. At Crafted Events our goal is for your event to be remembered above all of the other events. We prioritize experience, impacts, & relationships. If you aren't getting a great return on your events design a better event!!!! Are your events getting the outcomes you desire? Are the participants taking action & sharing with the world why they can't wait to return? Are your internal events impacting your culture? Adding nice food or great sponsors or cool talent doesn't impact the way an event will be valued? If you are ready to transform your event into an impactful experience let's partner to craft an experience of a lifetime.
- 网站
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https://crftedevents.com/
Crfted Events的外部链接
- 所属行业
- 会展服务
- 规模
- 2-10 人
- 总部
- Dallas，TX
- 类型
- 私人持股
- 创立
- 2020
地点
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主要
获取路线
US，TX，Dallas
动态
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Was there a great return on your time invested into the NBA All Star Game this year? The amount of hours of development, strategy, and vision that went into the event no one will ever know because it happens behind the scenes. But event creators are only judged on the Return on Experience. 1. Did the experience create a positive memory? 2. Did the audience walk away feeling like their money & time invested met the expectations they had before they made their investment. 3. Will they make the investment again? If you want a better return you have to prioritize the attendees first.
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Super insightful for clients considering where to invest their money for 2025
Events Consultant and Creator | Follow me for insights on events, marketing and technology.
Some people say that events don’t drive ROI. In many cases, the problem is one. They pick the wrong type of event for the stage of the funnel. If your brand needs more awareness, doing product demos can be ineffective. This mismatch usually causes events to get a bad reputation. Combine it with a lack of data tracking and evaluation, and you approach the ‘events don’t work’ territory. Before some of you get heated, there is way more than this. But I just spoke with the owner of an event portfolio. They mentioned that this is the framework what they use. This is a $30M revenue portfolio. I also witnessed it with a client recently, and we had to switch the type of event because the management veered towards different objectives. Sometimes, the audience also changes. User conferences could be aimed at decision influencers, while product roadshows may involve only decision-makers, as the goal is to close sales as soon as possible. I hope you can appreciate this is a streamlined version of the types of events you can run at different stages of the funnel. We evolved this framework from the past by allocating percentages of how each event format may contribute to different stages. The percentage breakdown (based on our client base) will be in the next newsletter. Also, I share more advanced advice in my free newsletter every Wednesday. We are 22K. The link to join us is at the top of my profile. Update: apologies for the design fail. Consideration before decision. Content still stands. Busy week in Barcelona??
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Don't feel embarrassed like Kevin Costner or the presenter in the video when you get your moment to thrive. Attend AIM to win the next round in business and in golf. Come learn from: PGA Mindset Coach PGA Caddie Investor & Busienss Owner Golf Pro Trainer Executive Coach Prizes, Swag Bag, & more And.....We have added to our scorecard another speaker. We have pushed the tee time to January 25th so that it gives a few leaders more time to register and attend. Link in comments
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I am incredibly excited to share our newest Crfted Events website. (Link in comments and bio) Working with Kimberly Burton and the entire Momenta Tech team has felt like a partnership and less like an agency that I paid to do work on my website. Kim became passionate about my brand, my customers, my messaging, the story I wanted my site to convey. At Crfted Events we believe that No One Remembers Boring Events. If you are crafting an event that is exactly like all of the others the return will be like all of the others, very low. My return on investment of time and energy working with Momenta Tech was incredible.