Crfted Events的封面图片
Crfted Events

Crfted Events

会展服务

Dallas，TX 72 位关注者

We are in the business of crafting experiences that offer a better return. No one remembers Boring events!

关注

关于我们

We transform the boring corporate event, virtual event, or internal event into a memorable experience. Most events are cookie cutter & aren't easy for an attendee to be transported back to. At Crafted Events our goal is for your event to be remembered above all of the other events. We prioritize experience, impacts, & relationships. If you aren't getting a great return on your events design a better event!!!! Are your events getting the outcomes you desire? Are the participants taking action & sharing with the world why they can't wait to return? Are your internal events impacting your culture? Adding nice food or great sponsors or cool talent doesn't impact the way an event will be valued? If you are ready to transform your event into an impactful experience let's partner to craft an experience of a lifetime.

网站
https://crftedevents.com/
所属行业
会展服务
规模
2-10 人
总部
Dallas，TX
类型
私人持股
创立
2020

地点

动态

  • 查看Crfted Events的组织主页
    Crfted Events

    72 位关注者

    Jonathan Kazarian this should be sent in a newsletter to every CMO!!!! This story must shift within the events. Getting Sales >< Marketing to be aligned in their execution of events is a HUGE Key. When the event purely becomes lead gen machine then the event becomes predictable for the attendees and less valuable. - Give us your information so we can build a campaign and spam you! - If you want this free "resource" scan this code and give us data so we can build a campaign and spam you. -If you have interest in our services fill this out and we will spam you.

    查看Jonathan Kazarian的档案
    Jonathan Kazarian Jonathan Kazarian是领英影响力人物

    CEO @ Accelevents - Event Management & Registration Software | Event Marketing | MarTech

    Another CMO just told me “Our event isn’t generating enough leads.” Stop. I’m sick of hearing this. Your event program is not your lead gen engine. It’s to drive demand. Build trust. And create mind share. Sales <> Marketing <> Events We are on the same team. Your event program shouldn’t be focused on the tippy top of the funnel. - Max 20% ToFu - Aim for 40-60% MoFu - Remainder - split between Customers and BoFu. When you push the events team …or the marketing team for that matter. Toward focusing purely on lead gen. You alter what they create. Which erodes quality and, thus, trust. Which hurts your brand. Your event program influences pipeline. It progresses people through the funnel. You can’t measure it purely on “leads generated”.

  • 查看Crfted Events的组织主页
    Crfted Events

    72 位关注者

    We shifted to this methodology about a year ago. Providing more value to fewer people, increasing their Return on Experience while increasing the ROI for the host. The future is high impact, high value optimized experiences that specific communities and groups are willing to pay more for because they know of the return they are going to receive.

    查看Julius Solaris的档案
    Julius Solaris Julius Solaris是领英影响力人物

    Events Consultant and Creator | Follow me for insights on events, marketing and technology.

    The next evolution of the event industry will be about optimizing rather than growing. We are facing seismic shifts in our industry. As we emerge from four years of continued growth, the world gives us new challenges that call for change. Registration and sponsor growth will be difficult to realize. The new phase requires optimization. It’s already happening. Optimization means making MORE revenue from LESS attendees. It means fully leveraging AI for automation without sacrificing the human component. Eliminating events that do not perform from your portfolio. And offering better ROI to FEWER sponsors. A few weeks ago, I spoke to Mark Shashoua, CEO of Hyve. They acquired events like Possible, Shoptalk and BETT. He shared how many times in previous companies he’s had to divest underperforming events to optimize for growth. If you are a field marketer, that means cutting the underperforming shows. Choose certainity of business AND awareness. Constantly review your data to uncover opportunities. It’s a rocky road ahead. P.S. 28,000 event professionals read my free newsletter to help them navigate the event industry. Join us. The link is on top, next to my name.

    • 该图片无替代文字

  • Too many events aren't created to provide a great return on experience. Instead they are built on the fascade of the following: 1. Forced or Obligatory Attendance: Friends and Family attend because they know the host or company so they don't need a return on experience. 2. VIP: If you were at the event then it means you have type credibility or personal brand. You use the event to show your network you are "doing something". 3. Scarcity of ROE events: All of the events in the industry for the community all feel the same and don't offer a great return, so you can just host the same type of event. 4. "Brand Building": Just because you are building an event or experience to build a brand or strength the brand identity doesn't mean it can't offer a great return. Does SXSW offer a great return? Does Dreamforce Services Inc.? Does COACHELLA MUSIC FESTIVAL, LLC ? Does Adobe Mass? Maybe they don't need to anymore, but if you don't then it is much easier for a disruptor to steal your audience....

  • 查看Crfted Events的组织主页
    Crfted Events

    72 位关注者

    Was there a great return on your time invested into the NBA All Star Game this year? The amount of hours of development, strategy, and vision that went into the event no one will ever know because it happens behind the scenes. But event creators are only judged on the Return on Experience. 1. Did the experience create a positive memory? 2. Did the audience walk away feeling like their money & time invested met the expectations they had before they made their investment. 3. Will they make the investment again? If you want a better return you have to prioritize the attendees first.

    • 该图片无替代文字
  • 查看Crfted Events的组织主页
    Crfted Events

    72 位关注者

    Super insightful for clients considering where to invest their money for 2025

    查看Julius Solaris的档案
    Julius Solaris Julius Solaris是领英影响力人物

    Events Consultant and Creator | Follow me for insights on events, marketing and technology.

    Some people say that events don’t drive ROI. In many cases, the problem is one. They pick the wrong type of event for the stage of the funnel. If your brand needs more awareness, doing product demos can be ineffective. This mismatch usually causes events to get a bad reputation. Combine it with a lack of data tracking and evaluation, and you approach the ‘events don’t work’ territory. Before some of you get heated, there is way more than this. But I just spoke with the owner of an event portfolio. They mentioned that this is the framework what they use. This is a $30M revenue portfolio. I also witnessed it with a client recently, and we had to switch the type of event because the management veered towards different objectives. Sometimes, the audience also changes. User conferences could be aimed at decision influencers, while product roadshows may involve only decision-makers, as the goal is to close sales as soon as possible. I hope you can appreciate this is a streamlined version of the types of events you can run at different stages of the funnel. We evolved this framework from the past by allocating percentages of how each event format may contribute to different stages. The percentage breakdown (based on our client base) will be in the next newsletter. Also, I share more advanced advice in my free newsletter every Wednesday. We are 22K. The link to join us is at the top of my profile. Update: apologies for the design fail. Consideration before decision. Content still stands. Busy week in Barcelona??

    • 该图片无替代文字
  • 查看Crfted Events的组织主页
    Crfted Events

    72 位关注者

    Don't feel embarrassed like Kevin Costner or the presenter in the video when you get your moment to thrive. Attend AIM to win the next round in business and in golf. Come learn from: PGA Mindset Coach PGA Caddie Investor & Busienss Owner Golf Pro Trainer Executive Coach Prizes, Swag Bag, & more And.....We have added to our scorecard another speaker. We have pushed the tee time to January 25th so that it gives a few leaders more time to register and attend. Link in comments

  • 查看Crfted Events的组织主页
    Crfted Events

    72 位关注者

    I am incredibly excited to share our newest Crfted Events website. (Link in comments and bio) Working with Kimberly Burton and the entire Momenta Tech team has felt like a partnership and less like an agency that I paid to do work on my website. Kim became passionate about my brand, my customers, my messaging, the story I wanted my site to convey. At Crfted Events we believe that No One Remembers Boring Events. If you are crafting an event that is exactly like all of the others the return will be like all of the others, very low. My return on investment of time and energy working with Momenta Tech was incredible.

相似主页