Craft Media, Inc

Can an image capture the essence of your brand and the customer experience? Our take? Of course it can! As a matter of fact, we take creative art direction very seriously when it comes to what is put in front of the public on all marketing channels. The quote below is my absolute favorite quote related to branding and marketing. When you are advertising on mediums like social media, you are helping to set expectations. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin

We ?? working with builders and the trades. Storytelling is the heart of good marketing. When you're building something from nothing whether it's an HVAC system for a skyscraper in Boston, or a vacation home on Martha's Vineyard - there's a story to tell in photos and video.

Capturing the essence of your brand is vital for long-term success. Why? Does it really matter? ?? ?Establish Credibility Through Consistency Consistency in your social media branding builds a sense of trust and credibility with your audience. A cohesive presence demonstrates professionalism and ensures your brand is instantly recognizable, fostering long-term loyalty. ?What not to do. Follow every trend you see that does well for someone else thinking it's going to help you. Remember if likes equated to $$$ we would all just post puppy videos all day. ?Elevate Your Brand Above the Noise Stand out in the crowded digital landscape with a clear, consistent brand identity. By prioritizing recognizable visuals and messaging, you set yourself apart from competitors and make it easy for followers to engage with your content. ?What not to do. Use some visuals that are bright and airy and others that are dark and moody. What are you representing? Be you, be consistent. ?Tell Your Brand Story Authentically Consistent and authentic visual storytelling allows you to effectively showcase your brand’s unique personality and values. This approach resonates with your audience, ensuring your message leaves a lasting impact and keeps your brand top-of-mind. ?What not to do. Don't try and imitate a competitor, especially if you;'re a local business. It will be painfully obvious that you don't have an identity and that subconsciously resonates with consumers. (that and they likely follow your competitors page you're copying too!)

Hey Massachusetts residents, this is a note for you. Question #5 will not add any further protection for tipped employees, just added cost for already overburdened owners. If Question #5 passes you can be sure, menu prices will skyrocket, staff will be cut, hours will change and some of your favorite restaurants may close their doors.

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We love working with builders and real estate developers, helping them bring their unique skill and vision to life through media and marketing strategies. Our most recent journey is beginning on an island we are no stranger to, Martha's Vineyard. Just like building a fine home, showcasing decades of work takes time - stay tuned ??

We’re thrilled to share that Craft Media, Inc. was brought on by TULP, a premium furniture designer and manufacturer based on Cape Cod, to build their brand new website and produce media for the brand's various marketing efforts. This project includes developing a dynamic online catalog showcasing their ever-expanding collection of beautifully crafted furniture. From designing the website to creating the media that brings their products to life, we’re proud to be part of their journey and look forward to continuing our work as their catalog grows!

A vignette from a shoot of a new build on #MarthasVineyard ??