Crackerjack Communications

Surviving a New England winter is reason enough to celebrate—but our clients make it that much easier with incredible events that support meaningful causes.??? On May 8, The Greater Boston Food Bank’s?Taste of the Food Bank event will?bring together 30+ top chefs and purveyors for an unforgettable night of flavors and philanthropy—all in support of hunger relief across Eastern Massachusetts. We’re thrilled to have provided design support for this deliciously impactful evening.???? And if that’s not enough, on May 14, the?Emerald Necklace Conservancy is hosting its 21st Annual Party in the Park, benefiting the beautiful 1,100-acre Emerald Necklace park system. We designed the event materials for this iconic celebration!??? We’re proud to partner with some of Boston’s foremost nonprofits on events like these—and if doing good comes with a great party, let’s just say, we’re up for the challenge. Catch ya there? Secure your tickets for this year’s Party in the Park,?https://lnkd.in/e_HQSPfW, and Taste of the Food Bank event:?https://lnkd.in/euBdEdgf

The Ad Club’s “Women We Admire” list recognizes industry leaders who use their voice, passion, and energy to empower others—and we couldn’t think of a better finalist than our very own founder, Ginny Walker Caggiano. ? A huge congratulations to all 33 finalists! We’re proud to work in a field driven by such inspiring women. ? Cast your vote by 3/10: https://lnkd.in/dnJVaBru

Bad writing? We’ve seen it. We’ve rewritten it. We’ve cried a little inside. But today, on International Writers’ Day, we raise a (red) pen to the words that work—and an eraser to the ones that don’t. Here’s to the magic of clear, compelling, and creative writing. ???? #InternationalWritersDay #Marketing #WeKnowCopy

Bold moves require even bolder partners, and we were all in with Lincoln Financial on this one! ?? ? In record time, we worked with Lincoln Financial to craft a powerful tech narrative—complete with dynamic videos and rebranded social posts that highlight the company’s people-first approach to workplace benefits and retirement plans. From technology-driven innovations to enhanced flexibility and simplicity, we helped tell the story of how they’re looking to the future—and making evolution the norm. ? #Benefits #FinancialMarketing #ConfidenceAtWork

Know a candy heart manufacturer? Send them our way—Crackerjack’s got some ideas. ? Happy Valentine’s Day from your favorite marketing matchmakers! #ValentinesDay #CandyCopy #NewClientHunting

Are your emails in need of a makeover? ??? We recently teamed up with The Program on Negotiation at Harvard Law School—the premier center for negotiation training—to revamp several of their email communications. From eye-catching graphics to compelling videos to sharp copy, we provided strategic solutions that showcase their world-class programs—and why professionals can’t afford to miss out. #EmailMarketing #Communications #ProgramOnNegotiation #MarketingMakeover

Join us in celebrating the five-year Crackerjacker-versaries of three of our (and our clients’) all-time favorites: ?? EJ: Senior Graphic Designer, illustrator extraordinaire, and ever-cheerful Hello Kitty enthusiast ?? ?? Jack: Account Supervisor, Copywriter, chief cookie officer—and our go-to source for obscure (but fascinating) trivia ?? ?? Kathryn: ACD of Design, ultimate Maxxinista, and resident speed demon (deadlines: beware) ??♀?? This talented trio keeps us organized, on-brand, and laughing our a**es off — and we truly wouldn’t be where we are without them. Congratulations, team! ?? #Marketing #WorkAnniversary #5Years #WoodYouBelieveIt?

The results are in: Our “On the Money” video series for Income America is literally on the money, snagging us an Asset Management Marketing Award from The Gramercy Institute and Gold from the AVA Awards! ??? We collaborated with Income America to script and produce this series, which aims to help investment advisors combat misinformation and understand the benefits of guaranteed retirement income. Filmed on location at the NAPA 401(k) Summit in Nashville, these nine videos feature seven experts from four top financial institutions, positioning Income America as a leading voice in the industry—and setting the pace for what's next. ?? Cheers are definitely in order, Income America, LLC! #IncomeAmerica #GuaranteedIncome #ProtectedRetirement #GramercyAwards #AVADigitalAwards Matthew Wolniewicz, AIFA Rupa Athreya Scott Colangelo Cynthia Chappell Deal Ginny Walker Caggiano Lincoln Financial Nationwide American Century Investments

Proud to see our work on the road! ?? Thrilled to share Global Partners LP post showcasing their sponsorship of The Greater Boston Food Bank's (GBFB) truck fleet. Crackerjack is honored to have played a part in this effort by creating the artwork for GBFB’s 48-foot tractor trailer. GBFB’s vital mission is to end hunger across Eastern Massachusetts wherever the truck travels. From delivering nutritious food to GBFB partner agencies to feeding our neighbors in need, this truck is a true symbol of hope on wheels. #EndHunger #DesignWithImpact #CrackerjackCommunications #GreaterBostonFoodBank #PartnershipsInAction #EasternMA

Harvard University’s new brand, “At the heart of Harvard is you,” celebrates its exceptional faculty and staff—and puts their wellbeing front and center. ?? We were tasked with bringing this vision to life by reimagining and redesigning Harvard’s benefit materials to reflect the new look and tone. From copywriting and design to production and fulfillment, we crafted open enrollment and new hire communications to help faculty and staff seamlessly navigate the university’s 2025 benefits—and choose offerings aimed at helping them thrive. ?? #YouAreTheHeartOfHarvard #OpenEnrollment #NewHire #Benefits #HR #Marketing