CPG Scoop

In our latest podcast episode, we had the privilege of chatting with Joseph R. Rotondo, the visionary behind Smearcase - Protein-packed Frozen Cottage Cheese. Joe's incredible story of building his brand from the ground up is nothing short of inspiring. Along the way, he’s gained invaluable insights and hard-earned lessons that any budding entrepreneur can learn from. Curious about the secrets to his success? Read below for one of the many key takeaways from his entrepreneurial adventure, and listen to his full episode at https://lnkd.in/eRjdavv3 or wherever you like to listen to podcasts! The CPG Guys #CPGScoop #TheCPGGuys #CPGPodcast

Our scoop with Joseph R. Rotondo, Founder & CEO of Smearcase - Protein-packed Frozen Cottage Cheese is LIVE! ???? Here are some of our favorite takeaways from this episode with Joe: ?? Community engagement is crucial for CPG marketing success. When your values are at the forefront of your relationship with those in your community, you will see a magnetic connection start to form. ?? Building a unique brand requires innovation and disruption. If you're looking to get into CPG, find your niche and get really clear on how you're going to be different to drive that unique value proposition.? ?? We're just starting to scratch the surface on what personalization in food supplements can be. Consumers need to continue to learn what works for them. Be mindful of the noise that's out there, but don't just be a follower. ??? Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/eRjdavv3 The CPG Guys #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Be on the lookout for our scoop with Joseph R. Rotondo, Founder & CEO of Smearcase - Protein-packed Frozen Cottage Cheese going live on Monday! ?? We can't wait! ?? It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! ??? The CPG Guys #CPGbrands #CPGpodcast #CPGmarketing

Always so fun to see our podcast fam at Path to Purchase Institute's P2PI Live & Expo 2024! Great conversations, fresh insights, and inspiring industry leaders! Can't wait for the next one! ????

In our latest podcast episode, we had the pleasure of speaking with Brooke Cullison from Liquid I.V. With Liquid I.V. being such an innovative brand, we explored her insights on what CPG brands need to embrace in response to evolving consumer behaviors. Read below for a powerful quote from her episode! If you haven’t listened to Brooke’s episode yet, you’re missing out! Tune in now at https://lnkd.in/eWDNEaWW! #cpgscoop #cpgpodcast #socialcommerce #innovation

Our scoop with Brooke Cullison, Director of eCommerce & Media at Liquid I.V., is LIVE! ???? Here are some of our favorite takeaways from this episode with Brooke: ?? The brands that are doing the best right now, really standing out, and thinking of the consumer first, are those that embrace innovation. ?? Balancing performance marketing with brand awareness is crucial. ?? AI is transforming how consumers shop and search. ??? Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/eWDNEaWW #CPGScoop #CPGGuys #marketing #insights #cpgindustry #liquidiv

Be on the lookout for our scoop with Brooke Cullison, Director of eCommerce & Media at Liquid I.V., going live on Wednesday, 10/30! ????? We can't wait! ?? It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! #CPGbrands #CPGpodcast #CPGmarketing

Our LIVE scoop at Groceryshop with Drew Ingram is out NOW! ???? In the episode, Drew joins Jennifer Silverberg and Risa Crandall ?? to discuss: ?? The evolving landscape of marketing and the innovative strategies PepsiCo employs to stay ahead in a competitive market ?? The importance of adapting to consumer behavior, leveraging data for real-time optimization, and the role of influencers in brand authenticity ?? The challenges posed by economic factors and the integration of AI in marketing efforts ??? Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/eFvz5agh #CPGScoop #CPGGuys #Groceryshop #marketing #insights #cpgindustry

It was so awesome to hit the Techtalks Stage yesterday for a live episode with Drew Ingram! ?? What a way to kick off Groceryshop Day 1! ?? Thank you to Drew for joining us yesterday! Such a powerful conversation ???? Check out our podcast fam, The CPG Guys, for their live episode at the Techtalks Stage at 12:25pm PT today! ??

Today's the day! ?? If you're at Groceryshop today, join us for our live recording with Drew Ingram from PepsiCo! We'll be getting the scoop on the latest innovative initiatives, strategic shifts, and marketing strategies from Drew. ?? You won't want to miss this! ?? TODAY! - Monday, October 7th ?? 12:40 - 1:10pm ??Techtalks Stage (A1020) The CPG Guys #CPGScoop #Groceryshop