The CPG by MPG

Yesterday evening, this amazing team served up a delicious meal for RMHC in Minneapolis. As part of our fantastic MPG Give Back program, we continue our monthly tradition of working with this wonderful organization! ? #RMHC #BetterTogether #GiveBack

Hot off the presses, key callouts you need to know from this morning's Target earnings call for Q3! For the full recap and breakdown, check out the link below or contact us to get in touch with any of our retail experts to better understand how it affects your business! https://tinyurl.com/TGTQ3 #retailnews?#target?#industrynews

We are so excited to share that Christine Mihajlov has joined Market Performance Group as Senior Director, Omnichannel Operations on the Target Team! Christine is an experienced leader with a deep expertise across retail media, ecommerce and merchandising, most recently serving at Target as the Director of Partner Solutions at Roundel. In this role, she led a talented team of sales and client management professionals that worked across brands, agencies and merchant partners to build marketing strategies that drove sales and revenue growth for both Target and brands. We are thrilled to have Christine on the MPG team! #marketperformancegroup #mpg #cpgbympg

Good news on Best Buy’s second-quarter earnings call today! Despite declining comparable store sales, the consumer electronics retailer reported strong revenue and net income, and upped their profit projections for the year.???Consumers are looking for value and sales events, but will spend on high price point products offering new, compelling technology. Of note: Domestic tablet and computing categories fueled impressive YOY sales growth.??? For a topline of today’s report and our team’s take-aways, take a read of Market Performance Group's Best Buy Earnings Recap. What are the implications for your brand???? Reach out to Rob Bader?at?[email protected]?to understand how to navigate these trends to drive sales performance. #BestBuy #Omnicommerce #RetailGrowth #MarketingPerformanceGroup #MPG

Kohl’s succeeded in lifting its bottom line in Q2, although sales performance was impacted by a challenging consumer environment and core business softness. On the plus side:? - Executed well operationally, delivering a 23% earnings increase - Continued strong performance in Beauty and other key growth - Sephora presence in close to all 1,100 stores. For a summary of today’s highlights, see Market Performance Group's Earnings Report Recap. For a conversation on the implications for your brand strategies, reach out to Jaspreet Kaleka,?[email protected]. #retail #marketing #Kohls #omnichannel #mpg #marketperformancegroup

Cautious optimism coming out of Target’s Q2 Earnings Call this morning. Target’s overall comparable sales are up 2%, with traffic, improved logistics and Target Circle 360 highlighted as key determinants. With Roundel and owned brands coming in strong this quarter, we’re looking forward to seeing the partnership between brands and Target continue to grow throughout the back half of the year. Find all this and much more in our quarterly recap! ? Interested in how your brand could grow at Target? Get in touch with our Target specialists at?[email protected]?today. #MarketPerformanceGroup #MPG

Future Professionals Day was a blast!????Our amazing team brought their kids and siblings to work for a day of headshots, interviews, fort building, and fun.????From sharing what their parents/older sibling do to enjoying lunch together, it was a perfect mix of work and play!???? #FutureProfessionals #FamilyFun #BetterTogether

We had an incredible time at the 2024 CPG by MPG Summer Olympics! The competition was fierce, the energy was electric, and it was truly inspiring to witness the collective enthusiasm and teamwork! Congratulations to our top teams: 1st Place: Cool People Group ?? 2nd Place: Torch Ticklers ?? 3rd Place: Caffeine Crew ?? A heartfelt thank you to all participants for your spirited competition and for helping us host an event for the ages!????? #CPGMPG2024 #WorkHardPlayHard #BetterTogether

Today, Roundel announced that by the start of October, Roundel Media Studio advertisers will have first-look bidding or priority access to Target Product Ads inventory. Advertisers activating their Roundel Media Studio account through a bid management platform will also realize this benefit. Partners and brands can expect to receive further tactical guidance from Roundel on auction dynamics changing and how best to ensure success once implemented. ? At?The CPG by MPG, we are fully prepared and have extensive experience working with Roundel Media Studio. Our team is well-versed in managing Target Product Ads to drive business growth and achieve your goals. We maintain close connections with the Roundel team to stay informed about updates, rollouts, and new opportunities. The above paired with our use of best-in-class technology and AI solutions further maximize brand spend and sales, while offering enhanced reporting and share of voice management. ? We invite you to contact us to discuss transitioning the management of your Target Product Ads to?CPG by?MPG via Roundel Media Studio. Additionally, we are knowledgeable about Roundel's media offerings and can provide expert advice on the best options for your business. Let us help you optimize your advertising strategy and reach new heights. Reach out to [email protected]?to learn more.