COY Creator

I had the great pleasure of announcing that Visa will now treat creators as small business owners the other night at Web Summit. What does that mean? ?? Creators will now have access to the same tools and network as small businesses. They’ll be able to access capital through Visa Business credit cards, get paid in real-time with Visa Business debit cards, and gain access to financial tools, resources, and products that have helped millions of small businesses thrive around the world. We’re really at an interesting intersection of culture and commerce, and one of the things we recognize at Visa is that commerce doesn’t operate in a vacuum. It’s shaped by culture, but it also shapes culture. What we buy, why we buy, how we buy — even the things of value we exchange. It’s all deeply cultural. And what we’ve noticed within that dynamic is that creativity has risen as a force. Streamers and content creators are becoming the number one source of entertainment. They’re too big to ignore any longer. It is not just the act of creating something new, but about expanding what is possible for more and more people. It’s showing others what we can become. Kids look up to these new A-list celebrities because they see themselves and new possibilities for what they can do. What’s most exciting is there are more creators than ever before — across music, fashion, podcasting, streaming, and social media. And it’s all building to what we’re projecting to be a $480 billion business by 2027. The creator economy is here, and Visa will be right alongside them as they take the small steps needed to move forward in life. What do you think about Visa officially recognizing creators as small businesses? Sound off in the comments and be sure to share this with any creators you know! And if you want to turn your passion into a profession, but don’t know where to start, ask a question in the comments. Business leaders and entrepreneurs… Answer them. Shared knowledge lifts all boats. #CreatorEconomy #SocialMedia #DigitalMarketing

What I Learned from Creatorverse by Amplify and SXSW Sydney Yesterday was an eye-opener at Creatorverse—a deep dive into what it takes to thrive in the creator economy. Here are my key takeaways from the session, featuring insights on everything from platform strategy to personal branding and the rise of mature creators: 1. Be Entertaining – Audiences seek more than information; they want a show. If your content isn't captivating, it's invisible. 2. Play the Platforms – Understand the platforms' rules and algorithms. To get noticed, you have to play their game. 3. Short-Form Videos Work – People have shorter attention spans than ever. Short-form videos are your ticket to visibility. 4. Long-Form Content Thrives with Loyal Audiences – Once people can’t get enough of you, they’ll follow you everywhere and engage with your long-form videos. 5. It’s About YOU Too– These days, ideas alone aren’t enough—your personality is what will draw the crowds and make them stay. So be genuine, build a community around your story. 6. The Right Audience Wants You to Win – When people invest their time and attention in you, they become emotionally invested in your success. 7. Your Audience Thinks of You as a Friend – You’re not just a creator; you’re part of their lives. This connection builds trust and loyalty. 8. Perspective Matters – If you get 40,000 views, imagine filling a stadium with that many people. That’s powerful! 9. Mature Age Creators Are on the Rise – It’s never too late to build a brand. Experienced voices are flourishing. 10. Podcasts Are Essential – Podcasting is taking over where radio left off, and it’s a lucrative space. Get involved. 11. Creators Are Building Empires – The game has shifted—creators are launching their own brands, bypassing traditional partnerships. 12. Creating should be as natural as drinking water. (Tom Maynard) 13. Being a creator is a job nowadays and is no longer just a trend. Here's a perfect example. Kat Clark, with 770K Instagram followers, turned her personal journey into a business empire. After struggling to find a solution for her daughter’s eczema, she researched, tested, and involved her audience every step of the way. Her first product launch? Sold out on day one. Reflecting on her experience, Kat shared: "If I could do it all again, I’d start my brand earlier—building a business from your creator brand is really hard we were packing products in my living room". The message couldn’t be clearer: Stop waiting and start building. The tools are our hands, and the audience is ready to support you if you let them in. #SXSW #Amplify #Creatorverse #CreatorEconomy #DigitalMarketing #PersonalBranding