Covert Communication

Had an incredible conversation with Amy Vaughan on the Together Digital podcast about one of the biggest challenges in digital marketing—spotting a fraud! ???♀? From misleading metrics to shady lead generation tactics, the digital space is full of noise. In this episode, I break down the red flags every business owner, marketer, and entrepreneur should watch for to avoid wasting time and money. ? How to identify deceptive marketing tactics ? The truth about paid leads & performance guarantees ? Why transparency is the #1 indicator of a trustworthy partner A huge thank you to Amy for having me on—loved this conversation! ??? If you’re navigating the ever-changing digital landscape, this one’s for you. ?? Listen now: https://lnkd.in/g9JZrjz9 #DigitalMarketing #MarketingFraud #TheCovertCode #Podcast #MarketingTips

What an amazing gathering last week! ?? Huge mahalo to marketing pros Anna Covert and Darshaun Nadeau for sharing so much knowledge with us in their deep dive into digital sales and marketing 2.0. We definitely learned a lot and walked away with some great insights! ???? Big mahalo to everyone who joined us, especially our past SME presidents: David Livingston (Past President 2007, 2008, 2017, 2019) Janet Kelley (Current President; Past President 2000, 2018) Roger Morey (Past President 1991) Keali'i Kane Gray (Past President 2009) William Gaeth (Past President 1992) David Hayter (Past President 2016) Michael Troy (Past President 2013, 2014) Richard Emery (Past President 2006); and featuring SME Honolulu's Honorary Member, Naomi Kanna ?? Also, a huge shoutout to the Hawaii Pacific University Marketing students and Professor Quentin for your awesome participation! We met so many new people in the industry and had an amazing time networking. And of course, the food was absolutely amazing. Can’t wait to see you all at our next event next month! Stay tuned for updates!

Effective #marketing means reaching the right people, at the right time, with the right message. In The Covert Code: Mastering the Art of Digital Marketing, author Anna Covert reveals strategies to navigate the ever-changing digital landscape and tackle its toughest challenges. Read the #BookSummary here: https://buff.ly/4jEkjAj Forbes Books #DigitalMarketing #MarketingStrategy #AnnaCovert

?? ONE YEAR OF COVERT CODE! For our milestone anniversary episode, we're thrilled to welcome Forbes-published author and leadership legend Phil Geldart! As CEO of Eagle's Flight and Forbes Books published author of 9 bestselling books, Phil has transformed how organizations approach culture and leadership development worldwide. To our incredible listeners - your support has turned The Covert Code from a passion project into a powerful platform for business transformation. THANK YOU for being part of our journey and making this first year extraordinary! ?? Join us for this special episode as Phil reveals game-changing insights on unlocking human potential and building remarkable workplace cultures. This is the perfect way to launch into our next chapter! ?? #OneYearAnniversary #Leadership #ForbesAuthor #BusinessPodcast #WorkplaceCulture

?? Digital Marketers, Beware! ?? I’m so excited to be invited to this podcast with Amy Vaughan at the Together Digital Power Lounge! ??? In today’s fast-moving digital world, misinformation and fraud run rampant. But how do you spot a fraud before it costs you or your business? Join us for a deep dive into Digital Marketing: How to Spot a Fraud, where I'll share key strategies to identify red flags, avoid costly mistakes, and protect your brand from deceptive practices. ?? Date: Feb 14th ? Time: 12pm EST ?? Location: Virtual (Join from anywhere!) I can’t wait to share insights and connect with a community of smart, savvy marketers who value authenticity and transparency. ?? Register now: https://lnkd.in/gmSvxtmu #DigitalMarketing #TogetherDigital #MarketingFraud #BrandProtection #OnlineTrust #PowerLounge

?? Exciting News! ?? Join me at SME Honolulu for 'The Latest Insights in Digital Sales and Marketing 2.0' event on February 18 for a powerhouse session on the cutting-edge strategies shaping the digital landscape. I’m honored to be speaking alongside top industry expert Darshaun Nadeau to share actionable insights that will help you stay ahead in today’s ever-evolving market. ?? Where: Dave & Buster’s ?? When: February 18 from 5 - 8pm ?? Register here: https://lnkd.in/gJ65ccHU We’ll be diving into: ? How loss aversion, autonomy bias, and the scarcity effect shape buyer behavior ? Applying these psychological triggers to ad copy, landing pages, and customer touchpoints ? Integrating behavioral strategies into AI-driven marketing to boost conversions and engagement Whether you're a business owner, marketer, or sales professional, this event is your chance to gain real-world strategies to boost your success. See you there! ?? #DigitalMarketing #SalesStrategies #AIinMarketing #MarketingTrends #SMEHonolulu #TheCovertCode

My affiliation with Forbes Books has led me to some of the most interesting people and just first-rate subject matter experts from whom I have learned a great deal. I was fortunate to meet Anna Covert recently and have the decks cleared this weekend to harvest many great ideas from her book, The Covert Code! Can't wait to get behind the scenes on best practices in digital marketing after being on the receiving end for so long. Great work Anna! #thecovertcode

Excited to announce that Anna Covert will be speaking at SME Honolulu's"The Latest Insights in Digital Sales and Marketing 2.0" event! Join us at Dave & Buster's on Tuesday, February 18th from 5-8 PM, where we'll dive deep into behavioral marketing strategies, AI-driven personalization, and optimizing customer touchpoints throughout the buyer's journey. Looking forward to sharing insights on: Loss aversion and autonomy bias in digital marketing Leveraging psychological triggers for compelling ad copy Creating high-converting landing pages AI-powered personalization strategies Plus, enjoy networking opportunities, pupus, drinks, and prizes! Would love to see you there! Get your tickets through the link! https://lnkd.in/gynQVz6V #DigitalMarketing #SalesStrategy #SMEHonolulu #MarketingInnovation #AIMarketing

?? Big thanks to Kathleen Quinn Votaw for sending me her amazing books, including her latest, 'Dare to Care in the Workplace' published by Advantage | The Authority Company. I’m thrilled to have her on The Covert Code #alohafriday Podcast tomorrow as we dive into how care and culture can transform workplaces. ?? Check out my thank-you video—and tune in tomorrow at 8am HST/ 10am PST/ 1pm EST to learn more visit https://lnkd.in/gKySPDnQ. See you in the pixels! #WorkplaceCulture #Leadership #TheCovertCodePodcast #DareToCare #KathleenQuinnVotaw

We're excited to host tomorrow's breakfast and book signing with Forbes author, Anna Covert, featuring her latest publication, The Covert Code: Mastering the Art of Digital Marketing. Save your spot and secure a signed copy of her book here: https://lnkd.in/e73EnytR ?? Date: October 17 ? Time: 9:00 AM - 11:00 AM ?? Location: The Beekman Hotel, New York City #digitalmarketing #marketingstrategy #booksigning #annacovert #quantcast