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23andMe has filed for #chapter11 #bancruptcy. Their Founder and CEO has "resigned", but still on the board. This is a great example of why organizations cannot take their foot off the innovation pedal - EVER! This applies to any type of organization in any sector of the U.S. economy. Ongoing innovation creates the type of #differentiation that's difficult (and expensive) for #competitors to replicate. What's next for 23andMe? Likely an #acquisition by one of its MANY competitors (Ancestry, MyHeritage, and others). There are many ways for businesses to build a moat and keep competition at bay. But true competitive advantage can only be achieved through establishing a culture, processes, and most importantly, a budget for innovation and new product development. How do you create the culture, processes, and budget for innovation and new product development, you ask? Stay tuned! Covalence Healthcare Consulting will soon launch a new series on this exact topic to help organizations never lose that entrepreneur mindset! DM me for more info. #lifesciences #healthcare #genealogy #testkits #healthcare #medication #allergies #chronicconditions #diseaserisk #businessstrategy #corporatestrategy #competitiveadvantage #productdevelopment #competition #startup #entrepreneur #intrapreneur
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