It's all about Dads! and our director Cesar Velasco and our client Khalid El Khatib.
CMO at Consumer Reports | Marketing & Communications Executive | Community Builder | Brand Transformation Expert
I'm excited to share Consumer Reports' new TV spot! The ad is a nod to what I hear every time I tell folks I work here: "My dad loves Consumer Reports!" It's true that dads love us, but we're building on our 88 year foundation to ensure CR serves everyone. That includes everything from an AskCR chatbot that leverages decades of testing to help you shop smarter to product reviews and recalls specific to new parents. Today's CR is so much more than just a magazine (though I love our magazine), and it's been a blast welcoming the next generation of consumers into the fold.