CourtAvenue

How does your brand connect its consumers to create a sense of community? How have you seen other brands do this in a way that feels genuine??

We’re proud to be recognized by ADWEEK (again!) as one of the Fastest Growing Agencies in 2024! It’s all because of the amazing talent we have at CourtAvenue and the incredible brands we partner with to drive growth by pushing boundaries in digital innovation. Here’s to reaching even greater heights together!?#CourtAvenue #digitaltransformation #businessgrowth #Adweek

Amazon's new AI-powered shopping assistant, Rufus, is transforming how customers find products and make purchasing decisions by cutting through the noise of sponsored ads and more precisely answering shoppers’ questions. Check out our latest article to learn more about how Rufus impacts the future of e-commerce—and how you can stay ahead. #amazon #artificialintelligence #ecommerce #onlineshopping #innovation

Thank you to everyone who joined us Monday for a fantastic night of insights and conversation!??? It was a privilege to hear from an incredible panel of leaders from?Rubio's Restaurant Group, Qualcomm, San Diego Magazine, and Optimizely, who shared how Challenger brands are leveraging the power of marketing with content today—and what they envision for the future. A very special thank you to our hosts, Dan and Patrick, and our panelists, Cherry, Adam, Claire, Shafqat, and Andrew for an insightful evening. The discussion was full of key takeaways, especially around balancing efficiency, personalization, and customer engagement. Our panel shared strategies for tiering content, developing best-in-class core material, and using Gen AI tools to efficiently create high-volume, personalized content across segments. We’re excited to continue exploring these themes and helping brands innovate in this fast-changing landscape. Thank you again for making the night such a success! ?#MarketingInnovation #GenAI #ContentMarketing #CourtAvenue

We're excited to share that CourtAvenue has been ranked # 17 in the Medium business size category on the San Diego Business Journal’s list of Fastest Growing Private Companies!??? This honor is a testament to the hard work and dedication of our incredible team who drive our growth every day. We’re proud to be recognized alongside other growth-focused businesses and look forward to continuing the momentum!??? Check out the full list here:?https://lnkd.in/gWghgCME #SDBJ #Growth #CourtAvenue #FastestGrowing #Innovation

Join us this coming Monday, October 21st at 5 p.m. for an unforgettable evening of thought leadership and networking at CourtAvenue’s beautiful San Diego office! Together with Optimizely, we’re hosting "Revolutionizing the Customer Journey Through Content" as part of our Challenger’s series, featuring top marketing experts sharing their insights on building effective teams and creating impactful content strategies. Enjoy delicious appetizers, live music from Taylor Guitars, and craft cocktails while connecting with fellow leaders—all set against the stunning night views of San Diego. ?Date: Monday, October 21? ?Time: 5:00pm - 8:00pm? ?Location: CourtAvenue, 655 W. Broadway, San Diego Secure your spot now—spaces are filling up fast! https://lnkd.in/g7CeEJVh #ContentMarketing #CustomerJourney #Networking #SanDiegoEvents #Optimizely

As part 3 of our beauty-focused UpLift series, we’re diving into?ATF (Above-the-Fold) imagery. Within the PDP, imagery helps shoppers both learn more about a potential purchase and see the product in action, allowing them to decide if the product is right for them. Thanks to our friends at Vizit, we know that visual appeal drives the purchase decision for 93% of shoppers. Leveraging our category research findings from Step 1 of our UpLift process, we created an ATF image for First Aid Beauty’s oatmeal mask that prioritizes consumers’ content needs and used Vizit to confirm its high engagement potential. Our new image is expected to outperform their current slot 1 ATF image in terms of engagement and deliver on informational priorities. First Aid Beauty, this is our official invitation to join the test and set this (and our updated hero image) live! #CourtAvenue #UpLift #ATF #DigitalShelf #BeautyIndustry #ContentOptimization #VisualEngagement #Ecommerce L'Oréal Elida Beauty Coty Bath & Body Works Kenvue DRUNK ELEPHANT

With the success of seasonal deal events like Black Friday, Cyber Monday and Prime Day, retailers (beyond Amazon) are increasingly launching large savings events to drive traffic and conversion. These events are a huge opportunity for brands to get their products in the hands of consumers. But at CourtAvenue, we know that presence on the digital shelf is not enough to drive conversion during high traffic times. Big deal days, like those coming up this month, are a great time to evaluate your content strategy and make sure you are not just showing up, but standing out. How are your brands taking advantage of the ever-increasing retailer deal days?

Earlier, we shared that beauty shoppers prioritize finding skin care products that meet their specific needs and that are filled with (or without) ingredients they care about. Using this insight, we optimized the hero image for First Aid Beauty's oatmeal mask, ensuring key details are front and center. With many add-to-carts happening directly from a retailer’s search results page, brands must make an early impact through optimized hero images and product titles– or risk the rest of their PDP content going unseen. First Aid Beauty, how’d we do? #CourtAvenue #UpLift #DigitalShelf #Ecommerce #BeautyIndustry #HeroImageOptimization #ContentStrategy L'Oréal Elida Beauty Coty Bath & Body Works Kenvue DRUNK ELEPHANT