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### Amazon Haul: A Solution for Budget-Conscious Shoppers In a strategic move, Amazon has introduced Amazon Haul, targeting the budget-conscious segment by offering products under $20, with some items priced as low as $1. This mobile-exclusive feature provides a variety of categories like fashion and electronics, making it appealing for diverse shopping needs. The standard delivery time is one to two weeks, with free shipping on orders over $25, aligning with consumer expectations for value and convenience. Amazon ensures a level of trust with its A-to-Z guarantee and seller screening, though navigating intellectual property and trademark challenges remains a concern given the unbranded nature of these offerings. As Amazon seeks to rival platforms such as Temu and Shein by selling directly from overseas warehouses, how might this affect your business strategies in response to increasing consumer demand for budget-friendly options? How can companies ensure they remain competitive while safeguarding their intellectual property?

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