Country Road Group’s cover photo
Country Road Group

Country Road Group

Retail

Burnley, Victoria 73,604 followers

About us

COUNTRY ROAD GROUP Country Road Group is one of Australia's largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands - Country Road, Mimco, Trenery, Witchery and POLITIX. Country Road Group is part of leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa). COUNTRY ROAD Country Road is an iconic Australian fashion lifestyle brand for Woman, Man, Child and Home. For over 40 years natural simplicity, beauty and an inherent understanding of the Australian way of life have underpinned Country Road's design philosophy. Focusing on style, quality and versatility, Country Road delivers modern Australian design for effortless living, every day. MIMCO MIMCO is as an accessible luxury accessories brand, designed with a touch of quirk. With a dedicated design team based in Melbourne, quality, innovation and creativity are at the heart of everything MIMCO does. POLITIX POLITIX is a contemporary Australian men's fashion brand that brings together skillful design and time honoured craftmanship to deliver the ultimate fit. We're here for the modern gentleman - empowering them to explore and express their own unique style so they can leave a lasting impression on those around them. TRENERY Trenery celebrates timeless style lived, not worn. Everything we do is guided by our connection to creativity, and commitment to enduring principles of design. We embrace the beauty and myriad benefits of natural fibres, particularly linen, wool, cotton, silk, and cashmere. From the first sketch to the final stitch, Trenery garments carry a unique story - of creativity, craft and provenance - brought to life with beautiful styling. WITCHERY Witchery is the first and last word in style. Always at the forefront, Witchery seamlessly captures the ever-shifting fashion mindset from across the globe and delivers highly sought after, inspired designs. No one does it like Witchery.

Website
https://www.countryroadgroup.com.au
Industry
Retail
Company size
5,001-10,000 employees
Headquarters
Burnley, Victoria
Type
Public Company

Locations

Employees at Country Road Group

Updates

  • A decade of partnership—and a shared commitment to change. Since 2016, we’ve proudly supported Our Watch - Australia’s leader in the primary prevention of violence against women. This year marks 10 years of partnership, and once again, we donated 100% of profits on International Women’s Day, raising?$200k?and bringing our total contribution to?$2,169,582m. We also hosted a bake sale at Mimco HQ, raising an extra $3,360 to support Our Watch’s vital work. These donations will help fund research, projects, and campaigns that drive cultural and behavioural change, bringing us closer to a future free from violence. Thank you to everyone who joined us. Together, we can make a difference. Learn more about Our Watch and how you can support their mission:?https://lnkd.in/gghQ-Jj

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  • Celebrating First Nations Women. A special International Women’s Day event hosted by Witchery, in partnership with Future Women. Together with gender equality-focused organisation, FW (Future Women), Witchery held a lunch event on 7 March to celebrate International Women's Day. Reflecting on the International Women's day theme: March Forward, this year's panel shared some of the obstacles and stereotypes they've overcome, and explored how we, as a broader community, can be allies in breaking down barriers for First Nations women. 10% of every ticket and table sold was donated to the Australian Indigenous Education Foundation. Artwork by proud Samsep woman, Alysha Menzel. Photography by Stephanie Simcox & Savini. Read more: https://lnkd.in/gDRpNyxT

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  • This year marks 10 years of partnership between Mimco and Our Watch and today our team came together for a bake sale and raffle, raising funds to prevent violence against women. Contributions towards every slice of cake, raffle ticket, and all generous donations received will go to Our Watch to support their meaningful work.? ? Mimco will mark International Women's Day this Saturday, with 100% of profits made both online and instore going to Our Watch.

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  • Today, Trenery launched its next pop-up store experience in Sorrento on Victoria's Mornington Peninsula. ? Housed in the heritage-listed Athenaeum Hall, Trenery Sorrento is thoughtfully designed to interpret and preserve the original features of the building, including its iconic 1894 fa?ade, domed light fittings and hand-crafted plaster ceiling.? ? “We are thrilled to bring Trenery to the Mornington Peninsula, especially in such a historic setting,” says General Manager Melanie Remai. “The Athenaeum holds a special place in Victoria’s cultural heritage and we are so honoured to share our collections in a space that celebrates 120 years of history. It’s a beautiful synergy of past and present.” ? We look forward to welcoming you to Trenery Sorrento, open until May 2025. 2/26–36 Ocean Beach Road, Sorrento, Victoria 3943. Open 10am–5pm daily. ?

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  • Yesterday morning, team members from across our House of Brands came together to walk the Yarra Trail in support of Movember and men’s health. The walk concluded with a BBQ hosted by the POLITIX team at our Support Centre. In line with POLITIX Movember campaign messaging, all funds raised through team-led initiatives throughout November will be donated to Movember, helping to support critical research, awareness campaigns, mental health programs and cancer prevention efforts. In just one week, our team has already raised an incredible $7,000 and we’re excited to continue our efforts to raise even more for this vital cause in the weeks ahead.

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  • Yesterday, the POLITIX team proudly hosted an unforgettable afternoon to unveil their ‘All Proceeds Go to Movember’ Campaign and limited-edition Mo Collection. Ian Worthy, POLITIX General Manager, highlighted the remarkable achievements of our seven year partnership with Movember, including the impressive $770,000 raised since 2018, all thanks to our supportive customers and dedicated team members across our House of Brands. Team members heard powerful stories from Jake Lambert and Harry Cleary, who shared their personal connections to the cause and the positive impact that our fundraising and awareness-raising efforts have on Movember and men’s health. The highlight of the event was hearing our team members share their fundraising commitments before taking part in the live ‘shave down’ thanks to our friends at Kings Domain Barbershop.

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  • This week Country Road Group team members were thrilled to celebrate the launch of an exciting bespoke jewellery capsule created by Mimco and Elle Ferguson.?In an exclusive event hosted at our Support Centre team, “in conversation with” Elle and our talented design team, team members heard first-hand how this unique collaboration came about. The panelists shared the stories and inspiration behind the unique pieces, reflecting a truly collaborative design process, underscored by Elle’s signature aesthetic, entwined with Mimco’s craftmanship and heritage. An installation of the design code remains on display for team members to explore, showcasing sketches and designs from concept to creation, to learn more about each piece and the creative process.?

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  • As part of Melbourne Fashion Week, our team members Erika Martin, Head of Sustainability, along with Tylah Moate, Design Assistant, Lucinda Bowen, Product Technician and Sophie Eddy, Design Assistant, represented Country Road Group as part of a panel discussion on our "Accelerating Circular Product Design at Scale" project with RMIT. This project was supported by the Victorian Government’s Circular Economy Innovation Fund, a part of the Circular Economy Business Innovation Centre (CEBIC), and brought together Courtney Holm of A.BCH World, Julie Boulton Strategy & Sustainability, RMIT University and Country Road Group. This collaborative initiative has developed open-source guidelines that will assist fashion product development teams in adopting circular design strategies. We are proud of the steps we’ve taken in developing this project and are committed to continuing our journey toward circularity, sharing valuable insights into the challenges and successes we faced as we worked towards a shared definition of circular design for fashion.

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  • View organization page for Country Road Group

    73,604 followers

    What better way to celebrate the recent collaboration between Country Road and Robert Gordon Australia than with a hands-on creative experience? This week, Robert Gordon hosted thirty of our team members at their studio in Pakenham, Victoria for an exclusive "Paint Your Own” pottery experience. Putting their creativity to the test, team members transformed ceramic pieces into their very own unique creations to take home. As they brought their designs to life, the Robert Gordon team shared stories about the meticulous craftmanship behind each one-of-a-kind piece in the Country Road and Robert Gordon range. This experience was a fantastic way to celebrate the collaboration, local design and innovation that makes the Country Road partnership with Robert Gordon so special.

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