Cotton Incorporated

Research shows the large majority of consumers (81%) think better quality garments are made from all-natural fibers like cotton. And that’s something independent designers seem to have figured out. Sure, they say they like the texture and feel of natural fabrics like cotton. And they like that natural fibers are biodegradable and return to the earth. But they say consumers ask and look for clothing made of natural fibers. And that tracks, considering 70% of shoppers who check labels are looking for cotton or cotton blends. To learn more about why indie designers embrace natural fibers, read the latest Lifestyle Monitor?. https://lnkd.in/etHZtsbM #CottonIncorporated #LifestyleMonitor #cotton #fashion #startups #naturalfibers

Learn more about the outlook for the holiday 2024 season: https://lnkd.in/eFi-M9Ss #holiday2024 #holidayshopping #LifestyleMonitor #holidayoutlook

Cotton is leading the charge in sustainable practices. With innovative methods like cover cropping and no-till farming, cotton growers are enhancing carbon sequestration while boosting soil health. Learn how we can drive sustainable agricultural practices that benefit our planet: https://lnkd.in/eJsRtp5a #cottontoday #carboncapture #sustaianblecotton

Upcoming Webinar | Join CottonWorks? and The Interline on November 15th at 9 a.m. ET | 2 p.m GMT for our latest webinar, Why Digital Materials Matter to Fashion’s Future. Hear 3D experts from J.Crew, Cotton Incorporated, and The Interline discuss the relationship between digital product creation (DPC) and challenging market conditions - and shine a spotlight on the critical importance of digital fabrics to the wider digital transformation strategies of industry-leading brands. Register now to reserve your spot. https://lnkd.in/eAF8_tvd #CottonWorks #CottonIncorporated #digitalfashion #digitalcreation #3Dfashion #JCrew #TheInterline #webinar

Learn more about the outlook for the holiday 2024 season: https://lnkd.in/evTCg6EM

This multi-color plaid patterned cotton-rich flat knit combines a cozy aesthetic with a super-soft feel, thanks to enhanced surface brushing. The robust construction and brushed surface adds warmth and softness, making this knit the perfect choice for cooler weather. Its sturdy design allows for stability and ease for cut-and-sew garments, ideal for stylish, functional outerwear. What will you create? https://lnkd.in/e9NH2RnJ #CottonInnovation #TextileDesign #SustainableFashion #CottonIncorporated #cotton #CottonWorks #FabricFriday

Although polyester and other synthetic fibers account for most of the apparel made today – including clothes from major labels – there is a contingent that eschews petroleum-based textiles: Independent brands. Their reasoning ranges from wanting the best for their customers to looking out for the planet by choosing natural and sustainable fibers like cotton. It turns out, this is a sensible move as nearly three-quarters of all consumers (73%) say cotton is their favorite fiber or fabric to wear. To learn more about why indie designers are choosing to work with natural fibers, read this week’s Lifestyle Monitor? column. https://lnkd.in/etHZtsbM #CottonIncorporated #LifestyleMonitor #fashion #creativity #innovation

Did you know that a bale of cotton weighs about 480 lbs.? Learn more about all the things cotton can do: https://lnkd.in/epqaaYKk #cotton #CottonIncorporated

Kim Kitchings, Senior Vice President of Consumer Marketing at Cotton Incorporated, recently attended the Association of National Advertisers Masters Conference where she participated in a panel discussion with The Female Quotient at the #EqualityLounge. The conference kicked off with a day and a half of learning with the GLOBAL CMO GROWTH COUNCIL. On the panel, Kim joined other industry leaders to address the evolving challenges and opportunities in marketing, from embracing authenticity and inclusivity to staying ahead of emerging trends. These conversations reflect the power of diverse perspectives in shaping a brighter, more impactful future for the industry. #ANAMasters #marketinginnovation Shelley Zalis, Jason Schulweis, Katie Klumper, Sadie Thoma, Ana Bermudez, Jillian Rice

The market did not react to Hurricane Helene, and this may be a reflection of what appears to be the dominant storyline in cotton supply and demand for the 2024/25 crop year - which is that there is a lot of exportable cotton supply around the world that appears like it will have to chase limited import demand. This has pushed prices lower over the past several months and may keep downward pressure on the market. Hurricane Milton was further south and missed cotton producing areas in Florida. Discover more insights and trends with Jon Devine, senior economist at Cotton Incorporated, in October’s monthly economic letter: https://lnkd.in/esSkinZq #CottonIncorporated #economicoutlook #cottonsupply #cottondemand #cottonproduction