The Cortez Brothers

One more shoot to add to my collection of On-Set Gaffers Tape Roll Photography. Thank you, Austin.

https://lnkd.in/gBGAF2Jw Shoutout to the Doritos Solid Black campaign for winning a Shorty Impact Award and earning the highest honor in the Diverse-Owned Businesses category for 2024! I’m incredibly proud to have directed the Doritos - Solid Black spot. It was an absolute pleasure working alongside the talented teams at PepsiCo Inc., Doritos, Walton Isaacson, and Cortez Bros. This project is a testament to what happens when creativity, strategy, and purpose align seamlessly.

The roots of Cortez Brothers: I found some ancient photos this weekend, of when I was running around filming hurricanes and mudslides as a one-person-band for The Weather Channel. In the run-up to the season I got to fly with the Hurricane Hunters and meteorologists like Gladys Rubio, and (still my favorite) have a good excuse to play with a lot of production and audio gear on a firm deadline. #productioncompany #hurricanes #productionlife

Behind-the-scenes shots of our own shoot in NYC. I picked up a camera after, like, decades.... Still working out the intricacies but I love a good silhouette shot, I like natural lighting because I like to stay light on my feet, and I like getting beauty shots of gear more than people.

Meet the Paisanos: A collective powerhouse of directors. We thought we'd repurpose our creative newsletters, highlighting our directors, and thought LinkedIn would be a great second home! The Paisanos— a group of directors?specializing?in?big, sweeping vignettes plus small moments of humanity and great big graphic design- driven?fun.?Lead?director?Juan?“Fronti”?Frontini?worked?for?MTV’s headquarters?for?many?years,?which?helps?explain?why?rhythm?and?beat take?center?stage?in?their?pieces.?There’s?a?carefully-curated?aesthetic?to their?work,?built?around?stellar?art?direction?and?grounded,?real-world details...?which?is?to?say,?their?campaigns?look?real?but?elevated.?They’re known?for?music-driven?momentum?especially,?and?weaving?in?plenty?of camera tricks, mixed-format “Easter Eggs,” and the occasional unexpected animated segment. Check it out! ?? https://lnkd.in/efU_BQN8